Under Armour

Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Under Armour's global headquarters is located in Baltimore, Maryland. Its European headquarters is located in Amsterdam's Olympic Stadium; additional offices are located in Denver, Colorado; Hong Kong and Guangzhou, China; Jakarta, Indonesia, and Toronto, Canada.
Posts about Under Armour
  • Santa’s Helper: Snapchat’s Entry Into Native Games?

    … in their mouths. In August, Gatorade debuted a playable video game ad on Snapchat celebrating the career of tennis legend Serena Williams. And Under Armour released a similar game featuring Carolina Panthers quarterback Cam Newton the following month. Wodjylo also discovered an unsponsored Puzzle Face game earlier this month, Constine reported, in which users slide tiles around as quickly as they can to reconstruct their faces. Readers: What are your thoughts on Snapchat native games? …

    David Cohen/ AllFacebook- 20 readers -
  • LBMA Podcast: DineHero, Walkbase, and UrbanAirship

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: HIA Qatar, Kellogg’s, DineHero, Walkbase, GeoSlam + BlackDog Robotics, UrbanAirship, PlaceIQ + Nielsen Catalina, Twitter and Intel Drones. Guest: Christiana DiMattesa – Under Armour Resource: Proxbook Report. …

    Asif Khan/ Street Fight -
  • 10 Brands That Are Widely Dominated by Generation C

    … in the digital age, which allows them to connect with communities without the pressure of face-to-face interaction. In fact, many startup founders and tech movers are introverts. Sports brands, knowingly or unknowingly, appeal to these individuals. You and Nike, Adidas and Under Armour Photo courtesy of kaboompics.com via Pexels. Nike, Adidas…

    AllFacebookin Content YouTube- 19 readers -
  • Under Armour Acquires Endomondo, MyFitnessPal for $560M

    … interaction and support are key motivators when it comes to getting fit and maintaining a healthy lifestyle. We share in Under Armour’s passion for innovation, as well as its mission to make athletes better, and we look forward to better serving the needs of athletes around the world. Under Armour does currently have two fitness apps: Under Armour Record and Armour39. Under Armour notes that, with all apps combined, the company’s Connected Fitness community should include more than 120 million registered users. …

    Justin Lafferty/ Inside Facebook- 29 readers -
  • Retailers Using Product Videos Report Much Higher AOV, Conversion Rates

    …, OnlineShoes and Under Armour. Over half (57 percent) of retailers surveyed reported average order value (AOV) increases of at least 50 percent for customers that watch video on a product page. The remaining 43 percent reported no negative impact. More Video Matters Customers that had video on 50-75 percent of their product pages saw AOV near $300…

    Ginny Marvin/ Marketing Land- 13 readers -
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