Under Armour

Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Under Armour's global headquarters is located in Baltimore, Maryland. Its European headquarters is located in Amsterdam's Olympic Stadium; additional offices are located in Denver, Colorado; Hong Kong and Guangzhou, China; Jakarta, Indonesia, and Toronto, Canada.
Posts about Under Armour
  • LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.

    … LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s. October 10, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Waze’s Favourite Brands…

    Asif Khan/ Street Fight- 13 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … the digital marketing game, keeping a stronghold in social media platforms. The click-to-chat function in its website is everything a Gen C shopper needs. GoPro: A world of me Photo courtesy of farioff via Pexels. This is the era of self-tribute. We’re stripping fame from the echelons of the elite and distributing it among ourselves…

    AllFacebookin Content YouTube- 11 readers -
  • Under Armour Acquires Endomondo, MyFitnessPal for $560M

    … Fitness apparel company Under Armour announced Wednesday that it has acquired two popular fitness apps: Endomondo and MyFitnessPal. Under Armour acquired MyFitnessPal for $475 million and Endomondo for $85 million, combining for a $560 million price tag for both apps. Kevin Plank, Under Armour’s CEO, detailed the acquisition in a press release…

    Justin Lafferty/ Inside Facebook- 27 readers -
  • Retailers Using Product Videos Report Much Higher AOV, Conversion Rates

    …, OnlineShoes and Under Armour. Over half (57 percent) of retailers surveyed reported average order value (AOV) increases of at least 50 percent for customers that watch video on a product page. The remaining 43 percent reported no negative impact. More Video Matters Customers that had video on 50-75 percent of their product pages saw AOV near $300…

    Ginny Marvin/ Marketing Land- 12 readers -
  • Top Ten Video Ads on YouTube, Apparently: September 2014

    … with the product it's selling - it's even titled "Apparently Kid’s First Ever TV Commercial" and it attracted 3,210,426 views in September to become the 8th most viewed video ad on YouTube in the U.S. He is adorable and it was incredibly savvy of Freshpet to strike while the iron was hot, although we can see the public tiring of the act pretty…

    Carla Marshall/ ReelSEOin Social YouTube- 17 readers -
  • Pro Tips on Using Personalization for Conversions

    …. Rather, by offering a purchase incentive at the critical point of this spontaneous buyer’s cycle, a brand can increase the opportunity to convert them into customers for the long term. Wayfair does just this when you arrive on their home page for the first time: Under Armour also offer first time site visitors a free shipping incentive, and all…

    Jeremy Page/ The Daily Eggin SEO Google- 16 readers -
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