Under Armour

Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Under Armour's global headquarters is located in Baltimore, Maryland. Its European headquarters is located in Amsterdam's Olympic Stadium; additional offices are located in Denver, Colorado; Hong Kong and Guangzhou, China; Jakarta, Indonesia, and Toronto, Canada.
Posts about Under Armour
  • 10 Brands That Are Widely Dominated by Generation C

    … the digital marketing game, keeping a stronghold in social media platforms. The click-to-chat function in its website is everything a Gen C shopper needs. GoPro: A world of me Photo courtesy of farioff via Pexels. This is the era of self-tribute. We’re stripping fame from the echelons of the elite and distributing it among ourselves…

    AllFacebookin Content YouTube- 10 readers -
  • Under Armour Acquires Endomondo, MyFitnessPal for $560M

    … Fitness apparel company Under Armour announced Wednesday that it has acquired two popular fitness apps: Endomondo and MyFitnessPal. Under Armour acquired MyFitnessPal for $475 million and Endomondo for $85 million, combining for a $560 million price tag for both apps. Kevin Plank, Under Armour’s CEO, detailed the acquisition in a press release…

    Justin Lafferty/ Inside Facebook- 24 readers -
  • Retailers Using Product Videos Report Much Higher AOV, Conversion Rates

    … on 0-25 percent of their product pages and 31 percent higher than those with video on 25-50 percent of product pages. Liveclicker also analyzed 44 video programs and more than 12,550,000 plays from its VideoCommerce client base, including ABT, Blinds.com, EMS, Petco and Zales and found that the more videos users watched, the more they money spent…

    Ginny Marvin/ Marketing Land- 11 readers -
  • Pro Tips on Using Personalization for Conversions

    …. Rather, by offering a purchase incentive at the critical point of this spontaneous buyer’s cycle, a brand can increase the opportunity to convert them into customers for the long term. Wayfair does just this when you arrive on their home page for the first time: Under Armour also offer first time site visitors a free shipping incentive, and all…

    Jeremy Page/ The Daily Eggin SEO Google- 12 readers -
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