Under Armour

Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Under Armour's global headquarters is located in Baltimore, Maryland. Its European headquarters is located in Amsterdam's Olympic Stadium; additional offices are located in Denver, Colorado; Hong Kong and Guangzhou, China; Jakarta, Indonesia, and Toronto, Canada.
Posts about Under Armour
  • LBMA Podcast: DineHero, Walkbase, and UrbanAirship

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: HIA Qatar, Kellogg’s, DineHero, Walkbase, GeoSlam + BlackDog Robotics, UrbanAirship, PlaceIQ + Nielsen Catalina, Twitter and Intel Drones. Guest: Christiana DiMattesa – Under Armour Resource: Proxbook Report. …

    Asif Khan/ Street Fight -
  • 10 Brands That Are Widely Dominated by Generation C

    … was obviously created to accommodate brands in setting trends, marketing and, ultimately, making sales. Presenting Gen C Photo courtesy of snapwiresnaps.tumblr.com via Pexels. Digital marketing company Propelrr defines Gen C individuals as those who “wake up and sleep with their smartphones, access and actively engage on social media platforms…

    AllFacebookin Content YouTube- 12 readers -
  • Under Armour Acquires Endomondo, MyFitnessPal for $560M

    … Fitness apparel company Under Armour announced Wednesday that it has acquired two popular fitness apps: Endomondo and MyFitnessPal. Under Armour acquired MyFitnessPal for $475 million and Endomondo for $85 million, combining for a $560 million price tag for both apps. Kevin Plank, Under Armour’s CEO, detailed the acquisition in a press release…

    Justin Lafferty/ Inside Facebook- 27 readers -
  • Retailers Using Product Videos Report Much Higher AOV, Conversion Rates

    …, OnlineShoes and Under Armour. Over half (57 percent) of retailers surveyed reported average order value (AOV) increases of at least 50 percent for customers that watch video on a product page. The remaining 43 percent reported no negative impact. More Video Matters Customers that had video on 50-75 percent of their product pages saw AOV near $300…

    Ginny Marvin/ Marketing Land- 12 readers -
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