Understanding Your Audience

    • 3 Tips to More Accurately Measure Your Content Effort

      Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing. But while content marketing seems straightforward, actually measuring its success can be challenging in practice.

      Content Marketing Institutein Content- 12 readers -
  • 3 Customer Research Tactics to Help Content Creation

    … efforts? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used). Want to add more plays to your content marketing mix? Download CMI’s 2016 Content Marketing Playbook. Cover image by mconnors via MorgueFile The post 3 Customer Research Tactics to Help Content Creation appeared first on Content Marketing Institute. …

    Tom Whatley/ Content Marketing Institutein Content- 12 readers -
  • The Content Marketing Book of Answers: Strategy & Planning

    … content to achieve the goals you’ve outlined. Include a summary of the specific goals, the value you expect your content to provide for your audience, and how your efforts will align with your company’s overarching marketing plan. Your personas: These composite sketches identify and characterize the audience segments to target with your content…

    Jodi Harris/ Content Marketing Institute- 11 readers -
  • How to Get Through to Lazy Buyer Brains

    …. When buyers don’t follow through on their intentions at Point B, they don’t buy your product. Instead, they buy a competitor’s product or they don’t buy at all. To gain a better understanding of how prospective memory works, Simon offers this example from her book, Impossible to Ignore: “Think of organizations that want to motivate us to bring…

    Content Marketing Institute- 5 readers -
  • Data as Personalization: How to Turn Kryptonite Into Treasure

    …, and more. You also can use the information to build profiles of your ideal customer and use those profiles or personas to create content that resonates with potential customers, too. HANDPICKED RELATED CONTENT: Data-Driven Content Strategy Meets Content Marketing [Essential Template] Second-party personalization information comes from your…

    Content Marketing Institute- 8 readers -
  • How to Build Buyer Personas That Build Sales

    …. Register today and use code BLOG100 to save $100. Early-bird savings ends May 31. Also, sign up for our Content Strategy for Marketers newsletter, featuring exclusive insights from CMI’s Chief Strategy Officer, Robert Rose. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Build Buyer Personas That Build Sales appeared first on Content Marketing Institute. …

    Content Marketing Institutein How To's- 15 readers -
  • Buyer Personas You Want to Use: The 9 Essential Parts

    … Persona defined A persona is a composite sketch of a target market based on validated commonalities – not assumptions – that informs content strategy to drive productive buyer engagement (i.e., revenue). Ardath’s emphasis on commonalities goes against the hyper-individuality that some people expect from a persona: A lot of us get excited when we…

    Content Marketing Institute- 8 readers -
  • The Audience Takes Charge

    … form they wish. The Internet has thoroughly revolutionized the media business. Now it’s doing the same to everything else, giving people more control over their cars, homes, offices, refrigerators, thermostats, and so on. Such control is the addictive gift the Internet gives. HANDPICKED RELATED CONTENT: This Week in Content Marketing: Ad Blocking…

    Kirk Cheyfitz/ Content Marketing Institute- 6 readers -
  • How Kindness Makes Your Content More Successful

    … the door for them, you’ll find that you’re much better equipped to write content that resonates. HANDPICKED RELATED CONTENT: Go Beyond Analytics to Give Customers the Content They Crave Don’t get stuck on your ego. We all know that useful content has to serve our audience – and yet, it’s easy to get into company-speak without realizing it. When…

    Content Marketing Institutein Content How To's- 13 readers -
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