Unified

  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 16 readers -
  • Social Advertising: Focus on Power, Not Parity

    … Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. At the same time, it led to the creation of companies like Buddy Media, Vitrue, Wildfire and Involver that focused on publishing and tab management. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors…

    AllTwitterin Facebook Twitter- 16 readers -
  • Facebook PMD Innovation Competition Winners

    … Facebook announced the winners of its latest PMD Innovation Competition, and the Preferred Marketing Developers that received honors were BNOTIONS, BrightWhistle, Kenshoo, and Unified. In the latest Innovation Competition, "Providing Unique Solutions," PMDs from around the world were invited to create tailored tools that serve core advertiser…

    David Cohen/ AllFacebookin Social- 24 readers -
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