Unified

  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 17 readers -
  • Social Advertising: Focus on Power, Not Parity

    …, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Giving advertisers…

    AllTwitterin Facebook Twitter- 18 readers -
  • Facebook PMD Innovation Competition Winners

    … Facebook announced the winners of its latest PMD Innovation Competition, and the Preferred Marketing Developers that received honors were BNOTIONS, BrightWhistle, Kenshoo, and Unified. In the latest Innovation Competition, "Providing Unique Solutions," PMDs from around the world were invited to create tailored tools that serve core advertiser…

    David Cohen/ AllFacebookin Social- 24 readers -
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