• Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 21 readers -
  • Social Advertising: Focus on Power, Not Parity

    …, given massive growth in social advertising spend and the industry’s accelerating transition from cookie-based advertising to identity-based marketing, marketers need power features more than ever before. Social media buyers’ real pain isn’t felt when they create ads: It’s felt when they manage campaigns. For example, if creative needs a refresh…

    AllTwitterin Facebook Twitter- 22 readers -
  • Facebook PMD Innovation Competition Winners

    …, optimize for key business goals, and tie Facebook ad spend to key business metrics. Read about the work BNOTIONS did with Rithm here. In-store sales: BrightWhistle designed Patient Marketing Intelligence, an HIPAA-compliant system that helps healthcare providers engage, assess, and retain their existing patients through Facebook. Learn more…

    David Cohen/ AllFacebookin Social- 26 readers -
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