• Snapchat Ads API Goes Live (Report)

      The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request for comment at the time of this post.

      David Cohen/ AllFacebook- 10 readers -
  • Social Advertising: Focus on Power, Not Parity

    … into their ecosystems. Any innovation that buying tool vendors introduced–from bulk uploading and targeting profile creation to mass ad creation and A/B testing–is now available in every platform’s native buying user interface or coming quickly. Every time a social network launches a new ad product, it has become common practice that it immediately makes…

    AllTwitterin Facebook Twitter- 10 readers -
  • Facebook PMD Innovation Competition Winners

    …, optimize for key business goals, and tie Facebook ad spend to key business metrics. Read about the work BNOTIONS did with Rithm here. In-store sales: BrightWhistle designed Patient Marketing Intelligence, an HIPAA-compliant system that helps healthcare providers engage, assess, and retain their existing patients through Facebook. Learn more…

    David Cohen/ AllFacebookin Social- 24 readers -
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