Unified

  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 20 readers -
  • Social Advertising: Focus on Power, Not Parity

    …, given massive growth in social advertising spend and the industry’s accelerating transition from cookie-based advertising to identity-based marketing, marketers need power features more than ever before. Social media buyers’ real pain isn’t felt when they create ads: It’s felt when they manage campaigns. For example, if creative needs a refresh…

    AllTwitterin Facebook Twitter- 22 readers -
  • Facebook PMD Innovation Competition Winners

    … Facebook announced the winners of its latest PMD Innovation Competition, and the Preferred Marketing Developers that received honors were BNOTIONS, BrightWhistle, Kenshoo, and Unified. In the latest Innovation Competition, "Providing Unique Solutions," PMDs from around the world were invited to create tailored tools that serve core advertiser…

    David Cohen/ AllFacebookin Social- 25 readers -
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