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… And, to amplify this, Rondel says Bing tries to cluster sites by various pivots such as domain and owner and then look for patterns of the signals in the same cluster. "This helps improve detection precision because spammers often create dozens/hundreds of similar looking sites," he writes. The Original Search Marketing Event is Back! SES Denver…
Bing just announced this week that they have rolled out a specific spam filtering mechanism a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) URL KWS is a black hat technique that’s designed to manipulate search engines to give the page a higher rank than what it deserves.
… Igor Rondel, the Principal Development Manager of the Bing Index Quality, posted on the Bing Search Blog news that they released a spam filter a “few months” that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing. Igor Rondel it targeted spammers stuffing keywords in the URL or domain in an effort…