Unique Influence

  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 13 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … their budgets completely to digital. For everyone else, it seems as though TV advertising is here to stay, and that the end goal is to figure out which ways are best for integrating social and TV buying efforts in order to drive incrementally better brand results. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook- 18 readers -
  • Social Media, Then and Now

    … active users of its nearest competitor in the space: Snapchat. The average time spent on Facebook is 10 times any other social network. And it owns Instagram, to boot–the next biggest player in the space. Facebook’s growth can’t continue forever, but the competition on the platform has a long way to go. The most successful advertisers on the platform…

    Inside Facebookin Social Facebook Twitter- 15 readers -
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