Unique Influence

  • Facebook Under Fire: Do Marketers Care?

    …: Reach will decline 33 percent to 55 percent after the bug fix. Video, measuring completions: Video views to 100 percent will increase 35 percent after the bug fix. Instant Articles, time spent: Time spent will decline 7 percent after the bug fix. Analytics for Apps, referrals: Referrals will decline 6 percent after the bug fix. Interest lists…

    AllTwitterin Social Facebook- 15 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … their budgets completely to digital. For everyone else, it seems as though TV advertising is here to stay, and that the end goal is to figure out which ways are best for integrating social and TV buying efforts in order to drive incrementally better brand results. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook- 20 readers -
  • Social Media, Then and Now

    … Social media is a daily habit for most. We wake up in the morning and Facebook. Waiting for morning coffee leads to a scroll through Instagram. A funny scene on the way to work turns into a Snapchat to a friend. According to Activate, we spend more than 11 hours per day on tech and media, with social making up a significant portion…

    Inside Facebookin Social Facebook Twitter- 15 readers -
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