Unique Influence

  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 23 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting. So brands need to consider social media…

    Inside Facebookin Social Facebook- 32 readers -
  • The Large Untapped Opportunity With Pinterest

    … limited, and the site left much to be desired. In order to accelerate adoption, making it easier to roll out beta functionality in the process, Pinterest created an application-programming interface that a limited set of social advertising tool providers, such as 4C, could connect into. This is not dissimilar to what Snapchat is doing today…

    AllFacebookin Facebook Retargeting- 25 readers -
  • Social Media, Then and Now

    … Social media is a daily habit for most. We wake up in the morning and Facebook. Waiting for morning coffee leads to a scroll through Instagram. A funny scene on the way to work turns into a Snapchat to a friend. According to Activate, we spend more than 11 hours per day on tech and media, with social making up a significant portion…

    Inside Facebookin Social Facebook Twitter- 21 readers -
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