Unique Influence

  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 21 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting. So brands need to consider social media…

    Inside Facebookin Social Facebook- 31 readers -
  • Social Media, Then and Now

    …. The successful “others” in the future of the social space will owe their achievements to how different they are from Facebook. Twitter still owns real-time when it comes to sports, TV shows and the debates despite Facebook’s attempts to enter the space (remember Facebook Sports Stadium, anyone?). Pinterest is the place to plan all the wonderful…

    Inside Facebookin Social Facebook Twitter- 21 readers -
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