Unique Selling Proposition

The unique selling proposition (USP), or unique selling point, or "'unique selling product"' or "' unique selling price"' is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to the customer that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.
Posts about Unique Selling Proposition
  • Landing Page Optimization Tips that Increase Conversion Rates

    … to research your colors and match them to the persona and behavior you’re trying to solicit. Videos – Test videos on your landing pages to increase conversion rates. Unique Selling Proposition – Differentiate yourselves from your competitors and define the benefits of conversion for your visitors. Interactive Element – Test a popup or other activity…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • WordStream’s Best of the Best: 2014

    It’s been a truly remarkable year in search marketing. We’ve seen huge changes affect virtually every aspect of paid search and SEO, as well as content and social marketing, and 2015 is already shaping up to be even bigger for marketers in every industry. As 2014 draws to a close, we decided that the year wouldn’t truly be complete without an obligatory end-of-year round-up.

    Dan Shewan/ WordStream- 3 readers -
  • Niche Marketing: 7 Ways to Get It Right

    … to poor, beleaguered marketers working in very specialized industries. Follow these seven tips to get the most out of your niche marketing campaigns. 1. Know Your Target Market Inside Out Just because your product or service only appeals to a narrow range of people doesn’t mean you can be lazy when it comes to researching your target market. In fact…

    Dan Shewan/ WordStreamin Social Paid Search Facebook Twitter- 10 readers -
  • 10 Steps to a Successful Naming Workshop

    … to the dentist. 4. The Scrabble Exercise Kodak's founder loved the letter "k" so much that he made up his own company name so it started and ended with it. Pass around a bag of Scrabble tiles and ask everyone to choose three letters. The task is to come up with as many made-up names as you can by using any of those letters: they can start…

    MarketingProfs- 9 readers -
  • How To Turn Pro Before Launching Your Website

    … or a podcast. Beyond all of that, you need to have a unique selling proposition and a clearly defined target audience. There’s a lot to take in and it’s easy to rush the process and not get the results that you want. I must tell you, hindsight is a powerful thing. Having now gone through the process of starting a few websites, I wish I had slowed down…

    Firepole Marketing Blogin Social Google How To's YouTube- 7 readers -
  • Getting Online Video Ads Right!

    … and end. Here’s what each part should look like: Beginning: Intro and, if appropriate, why people should listen to you Middle: Your content (like how to decorate a cake),which should incorporate value propositions and unique selling proposition info End: Call-to-Action Furthermore, this format will keep your viewers on track. Through the study…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 22 readers -
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