Unique Selling Proposition

The unique selling proposition (USP), or unique selling point, or "'unique selling product"' or "' unique selling price"' is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to the customer that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.
Posts about Unique Selling Proposition
  • Landing Page Optimization Tips that Increase Conversion Rates

    … to research your colors and match them to the persona and behavior you’re trying to solicit. Videos – Test videos on your landing pages to increase conversion rates. Unique Selling Proposition – Differentiate yourselves from your competitors and define the benefits of conversion for your visitors. Interactive Element – Test a popup or other activity…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • WordStream’s Best of the Best: 2014

    … outline 25 techniques for driving more traffic to your site. 16. Why Google AdWords Certification Doesn’t Matter: Caleb really called the fire down from the mountain with this post on why Google AdWords certification doesn’t make a damned bit of difference. Do you agree? Some people did, others didn’t – but regardless, Caleb raised some interesting…

    Dan Shewan/ WordStreamin Social Paid Search EMail- 3 readers -
  • Niche Marketing: 7 Ways to Get It Right

    … company in your industry. What makes your business so special? What’s your unique selling proposition? How are you taking care of your customers? Small, crowded markets are just as competitive – if not more so – than their larger counterparts. For this reason, it’s essential that you genuinely think of the customer first, and make this commitment…

    Dan Shewan/ WordStreamin Social Paid Search Facebook Twitter- 17 readers -
  • 10 Steps to a Successful Naming Workshop

    … it say? After you've come up with the review, make up a fitting movie title. 6. The Thesaurus Exercise Photocopy pages of the thesaurus that relate to the product/company's goal, unique selling proposition, or brand personality. Ask people to combine words from the photocopied page with ideas from their imagination to make composite or coined names…

    MarketingProfs- 19 readers -
  • How To Turn Pro Before Launching Your Website

    … or a podcast. Beyond all of that, you need to have a unique selling proposition and a clearly defined target audience. There’s a lot to take in and it’s easy to rush the process and not get the results that you want. I must tell you, hindsight is a powerful thing. Having now gone through the process of starting a few websites, I wish I had slowed down…

    Firepole Marketing Blogin Social Google How To's YouTube- 21 readers -
  • Getting Online Video Ads Right!

    … and end. Here’s what each part should look like: Beginning: Intro and, if appropriate, why people should listen to you Middle: Your content (like how to decorate a cake),which should incorporate value propositions and unique selling proposition info End: Call-to-Action Furthermore, this format will keep your viewers on track. Through the study…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 35 readers -
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