Unique Selling Proposition

The unique selling proposition (USP), or unique selling point, or "'unique selling product"' or "' unique selling price"' is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to the customer that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.
Posts about Unique Selling Proposition
  • WordStream’s Best of the Best: 2014

    …, and points and laughs at some of the worst. 20. How to Create a Ferocious Unique Selling Proposition: It’s a jungle out there, and unless you make it painfully clear why prospective customers should buy from you and not your competition, you’re going to have a bad time. In this post, I explain how you can leverage whatever it is that makes your business…

    Dan Shewan/ WordStreamin Social Paid Search EMail- 3 readers -
  • Niche Marketing: 7 Ways to Get It Right

    … company in your industry. What makes your business so special? What’s your unique selling proposition? How are you taking care of your customers? Small, crowded markets are just as competitive – if not more so – than their larger counterparts. For this reason, it’s essential that you genuinely think of the customer first, and make this commitment…

    Dan Shewan/ WordStreamin Social Paid Search Facebook Twitter- 12 readers -
  • 10 Steps to a Successful Naming Workshop

    … it say? After you've come up with the review, make up a fitting movie title. 6. The Thesaurus Exercise Photocopy pages of the thesaurus that relate to the product/company's goal, unique selling proposition, or brand personality. Ask people to combine words from the photocopied page with ideas from their imagination to make composite or coined names…

    MarketingProfs- 12 readers -
  • How To Turn Pro Before Launching Your Website

    … audience to find out what they want. The next step is to get clear about your business objectives. In the research stage, you’ve questioned others – and now it’s time to question yourself. There’s no need for charts, projections or a SWOT analysis. Here are 4 key questions to ask yourself before proceeding to the next step. What is Your Underlying Goal…

    Firepole Marketing Blogin Social Google How To's YouTube- 8 readers -
  • Getting Online Video Ads Right!

    … and end. Here’s what each part should look like: Beginning: Intro and, if appropriate, why people should listen to you Middle: Your content (like how to decorate a cake),which should incorporate value propositions and unique selling proposition info End: Call-to-Action Furthermore, this format will keep your viewers on track. Through the study…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 25 readers -
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