Unique Selling Proposition

The unique selling proposition (USP), or unique selling point, or "'unique selling product"' or "' unique selling price"' is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to the customer that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.
Posts about Unique Selling Proposition
  • WordStream’s Best of the Best: 2014

    …, and points and laughs at some of the worst. 20. How to Create a Ferocious Unique Selling Proposition: It’s a jungle out there, and unless you make it painfully clear why prospective customers should buy from you and not your competition, you’re going to have a bad time. In this post, I explain how you can leverage whatever it is that makes your business…

    Dan Shewan/ WordStreamin Social Paid Search EMail- 3 readers -
  • Niche Marketing: 7 Ways to Get It Right

    … bookstore” for nothing. In addition to actively supporting local authors, Powell’s also contributes to online discussions about books and literature in general, uses hashtags to great effect through giveaways and other promotions, and even highlights the work of other independent bookstores across the country. Powell’s social media savvy, combined…

    Dan Shewan/ WordStreamin Social Paid Search Facebook Twitter- 14 readers -
  • 10 Steps to a Successful Naming Workshop

    … on the same page and make buy-in easier down the road. Once you have your group together, get them in a horseshoe shape around a flip chart, and arm everyone with Post-it pads, caffeine, and snacks. 2. Start With a Braindump First things first: you want to bring up let go of any naming baggage—current favorites, historic flops, those "perfect names…

    MarketingProfs- 15 readers -
  • How To Turn Pro Before Launching Your Website

    … or a podcast. Beyond all of that, you need to have a unique selling proposition and a clearly defined target audience. There’s a lot to take in and it’s easy to rush the process and not get the results that you want. I must tell you, hindsight is a powerful thing. Having now gone through the process of starting a few websites, I wish I had slowed down…

    Firepole Marketing Blogin Social Google How To's YouTube- 18 readers -
  • Getting Online Video Ads Right!

    … is optional). I like calls-to-action that tell people exactly what to do, like “buy this now,” “get this now” or similar variations. Note: Call-to-action overlays remain on your video even if the video is no longer being promoted. A big thanks goes out to Page Zero’s Dave Weber for providing insight and helping shape this article. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 31 readers -
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