Unique Selling Proposition

The unique selling proposition (USP), or unique selling point, or "'unique selling product"' or "' unique selling price"' is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to the customer that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.
Posts about Unique Selling Proposition
  • Landing Page Optimization Tips that Increase Conversion Rates

    … to research your colors and match them to the persona and behavior you’re trying to solicit. Videos – Test videos on your landing pages to increase conversion rates. Unique Selling Proposition – Differentiate yourselves from your competitors and define the benefits of conversion for your visitors. Interactive Element – Test a popup or other activity…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • WordStream’s Best of the Best: 2014

    …, and points and laughs at some of the worst. 20. How to Create a Ferocious Unique Selling Proposition: It’s a jungle out there, and unless you make it painfully clear why prospective customers should buy from you and not your competition, you’re going to have a bad time. In this post, I explain how you can leverage whatever it is that makes your business…

    Dan Shewan/ WordStreamin Social Paid Search EMail- 3 readers -
  • Niche Marketing: 7 Ways to Get It Right

    … to poor, beleaguered marketers working in very specialized industries. Follow these seven tips to get the most out of your niche marketing campaigns. 1. Know Your Target Market Inside Out Just because your product or service only appeals to a narrow range of people doesn’t mean you can be lazy when it comes to researching your target market. In fact…

    Dan Shewan/ WordStreamin Social Paid Search Facebook Twitter- 14 readers -
  • 10 Steps to a Successful Naming Workshop

    … it say? After you've come up with the review, make up a fitting movie title. 6. The Thesaurus Exercise Photocopy pages of the thesaurus that relate to the product/company's goal, unique selling proposition, or brand personality. Ask people to combine words from the photocopied page with ideas from their imagination to make composite or coined names…

    MarketingProfs- 13 readers -
  • How To Turn Pro Before Launching Your Website

    … or a podcast. Beyond all of that, you need to have a unique selling proposition and a clearly defined target audience. There’s a lot to take in and it’s easy to rush the process and not get the results that you want. I must tell you, hindsight is a powerful thing. Having now gone through the process of starting a few websites, I wish I had slowed down…

    Firepole Marketing Blogin Social Google How To's YouTube- 14 readers -
  • Getting Online Video Ads Right!

    … is optional). I like calls-to-action that tell people exactly what to do, like “buy this now,” “get this now” or similar variations. Note: Call-to-action overlays remain on your video even if the video is no longer being promoted. A big thanks goes out to Page Zero’s Dave Weber for providing insight and helping shape this article. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 30 readers -
Get the top posts daily into your mailbox!