Unique Selling Proposition

The unique selling proposition (USP), or unique selling point, or "'unique selling product"' or "' unique selling price"' is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to the customer that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.
Posts about Unique Selling Proposition
  • Landing Page Optimization Tips that Increase Conversion Rates

    … to research your colors and match them to the persona and behavior you’re trying to solicit. Videos – Test videos on your landing pages to increase conversion rates. Unique Selling Proposition – Differentiate yourselves from your competitors and define the benefits of conversion for your visitors. Interactive Element – Test a popup or other activity…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • WordStream’s Best of the Best: 2014

    …, and points and laughs at some of the worst. 20. How to Create a Ferocious Unique Selling Proposition: It’s a jungle out there, and unless you make it painfully clear why prospective customers should buy from you and not your competition, you’re going to have a bad time. In this post, I explain how you can leverage whatever it is that makes your business…

    Dan Shewan/ WordStreamin Social Paid Search EMail- 3 readers -
  • Niche Marketing: 7 Ways to Get It Right

    … bookstore” for nothing. In addition to actively supporting local authors, Powell’s also contributes to online discussions about books and literature in general, uses hashtags to great effect through giveaways and other promotions, and even highlights the work of other independent bookstores across the country. Powell’s social media savvy, combined…

    Dan Shewan/ WordStreamin Social Paid Search Facebook Twitter- 13 readers -
  • 10 Steps to a Successful Naming Workshop

    … it say? After you've come up with the review, make up a fitting movie title. 6. The Thesaurus Exercise Photocopy pages of the thesaurus that relate to the product/company's goal, unique selling proposition, or brand personality. Ask people to combine words from the photocopied page with ideas from their imagination to make composite or coined names…

    MarketingProfs- 12 readers -
  • How To Turn Pro Before Launching Your Website

    … also important to be interested in your niche as you will be spending most of your time serving these people – you want to feel inspired! For example, I’m familiar with accountants, real estate agents, financial planners and creatives. I could start a business in any of these niches because of my existing knowledge and contacts in the industry…

    Firepole Marketing Blogin Social Google How To's YouTube- 13 readers -
  • Getting Online Video Ads Right!

    … and end. Here’s what each part should look like: Beginning: Intro and, if appropriate, why people should listen to you Middle: Your content (like how to decorate a cake),which should incorporate value propositions and unique selling proposition info End: Call-to-Action Furthermore, this format will keep your viewers on track. Through the study…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 28 readers -
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