Unique Visitor

Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. (Visits refers to the number of times a site is visited, no matter how many unique visitors make up those sessions.) When an individual goes to a website on Tuesday, then again on Wednesday, this is recorded as two visits from one visitor (if the time period being measured is e.g. a week or month).
Posts about Unique Visitor
  • Research shows: Collaboration makes marketers happy

    … are “uncertain” or outright “disbelieve.” The result? Marketers are demanding audience guarantees: But how can those guarantees be provided if there is a lack of understanding about who the media actually reaches and how often? One answer is for media owners to run unique visitor and GRP diagnostics across their properties to build insights about audience…

    Digiday- 14 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … As a nation, the U.S. watched, or started to watch, 38.2 billion videos in Q2 2014, that's an increase of 43% year-on-year, and contributes to the massive growth of online video consumption compared to 2013. Not only are online video views up, online TV viewing increased by 388%. Monthly unique views for online TV are up by 146% year-on-year…

    Carla Marshall/ ReelSEOin YouTube- 31 readers -
  • 7 Landing Page Techniques to Dramatically Improve Website Conversions

    … your visitor searched for, to make it as relevant as possible to each unique visitor. 2. Remove Landing Page Distractions When a prospect lands on your website, you need to really focus their attention on what you have to offer them. It can be tempting to add as much information as you can think of to try to persuade people to enter your marketing…

    Ian Cleary/ RazorSocial- 13 readers -
  • Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

    Facebook, LinkedIn, Native Advertising, Paid Media, Twitter We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. The primary goal was to drive new subscribers for the site, but the secondary goal was to drive top of the funnel leads for the premiere sponsor, Dig ...

    Chad Pollitt/ Relevance- 15 readers -
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