Unique Visitor

Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. (Visits refers to the number of times a site is visited, no matter how many unique visitors make up those sessions.) When an individual goes to a website on Tuesday, then again on Wednesday, this is recorded as two visits from one visitor (if the time period being measured is e.g. a week or month).
Posts about Unique Visitor
  • Research shows: Collaboration makes marketers happy

    … success metrics, marketers also need real-time optimization of those metrics. In fact, marketers identified unique visitors and GRPs as the most appropriate metrics to measure reach, and brand lift as the most appropriate metric to measure resonance. Most media owners, however, are optimizing completely different metrics. Or, they’re not collecting any…

    Digiday- 15 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    …, and by an incredible 85% in the last six months alone. The downside is that we're not watching videos anywhere near to completion, especially on smartphones and tablets. In its biannual look at the state of the U.S. digital video space, Adobe's "U.S. Digital Video Benchmark Report" indicated that videos viewed via a desktop or laptop were 3x more…

    Carla Marshall/ ReelSEOin YouTube- 42 readers -
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