Unique Visitor

Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. (Visits refers to the number of times a site is visited, no matter how many unique visitors make up those sessions.) When an individual goes to a website on Tuesday, then again on Wednesday, this is recorded as two visits from one visitor (if the time period being measured is e.g. a week or month).
Posts about Unique Visitor
  • Research shows: Collaboration makes marketers happy

    … success metrics, marketers also need real-time optimization of those metrics. In fact, marketers identified unique visitors and GRPs as the most appropriate metrics to measure reach, and brand lift as the most appropriate metric to measure resonance. Most media owners, however, are optimizing completely different metrics. Or, they’re not collecting any…

    Digiday- 13 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … (Authentication Required) More viewers than ever are watching online TV in their living rooms via Connected TV's, OTT devices like Chromecast or Roku, or via games consoles. Adobe confirms that the amount of online TV watched per unique visitor is up by nearly 55% YOY across all types of streaming devices. Why the big jump? The Winter Olympics, March…

    Carla Marshall/ ReelSEOin YouTube- 26 readers -
  • 7 Landing Page Techniques to Dramatically Improve Website Conversions

    … your visitor searched for, to make it as relevant as possible to each unique visitor. 2. Remove Landing Page Distractions When a prospect lands on your website, you need to really focus their attention on what you have to offer them. It can be tempting to add as much information as you can think of to try to persuade people to enter your marketing…

    Ian Cleary/ RazorSocial- 12 readers -