United Breaks Guitars

"United Breaks Guitars" is a protest song by Canadian musician Dave Carroll and his band, Sons of Maxwell. It chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008, and the subsequent reaction from the airline. The song became an immediate YouTube and iTunes hit upon its release in July 2009 and a public relations embarrassment for the airline.
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  • Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

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