Universal Analytics

  • Why You Should Upgrade to Google Universal Analytics

    … Let’s get this question out of the way now. Should you upgrade to Google’s new Universal Analytics? Yes. In fact, you have most likely already been upgraded to Universal Analytics. But, just because Google updated your account for you, it doesn’t mean you don’t have to do anything else or that you are getting the most out of your new Universal…

    Marketing Technology Blogin Display Google- 7 readers -
  • Why Google Analytics’ User Metrics Are BS [For Most Sites]

    … TL;DR: User/visitor-based KPI have never reflected actual users. They’ve only ever reflected clients (IOW, the combination of device and browser you visited the site from), making reporting on them a waste of pixels. Continuing my series on dimensions in Google Analytics, I want to address the most misunderstood of them all: the User Type…

    Annie Cushing/ Annielyticsin Google Facebook- 13 readers -
  • Google Launches Total Overall Of Ecommerce Analytics In Beta

    … also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons. Funnels are available at the device category level as shown in the screenshot below. Enhanced E-commerce is built on Universal Analytics, so you'll need to have installed Universal Analytics on your site before getting started. More detail on set-up is available here. …

    Ginny Marvin/ Marketing Landin Google- 14 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    … on a link that takes them to another site Timer Listener: this is the one we want; it tells GTM when a certain amount of time has passed Before these listeners, we had to put special code on each of our buttons, forms and links to record things in GA. Not anymore. Using The Timer Listener To Time The Visit Duration The timer listener simply…

    Brian Massey/ Marketing Landin Google- 10 readers -