Universal Analytics

  • Why You Should Upgrade to Google Universal Analytics

    … Let’s get this question out of the way now. Should you upgrade to Google’s new Universal Analytics? Yes. In fact, you have most likely already been upgraded to Universal Analytics. But, just because Google updated your account for you, it doesn’t mean you don’t have to do anything else or that you are getting the most out of your new Universal…

    Marketing Technology Blogin Display Google- 8 readers -
  • Why Google Analytics’ User Metrics Are BS [For Most Sites]

    … used Internet Explorer and other times used Netscape. Everyday Analogy Calling unique clients visitors or users is kind of like saying your social security number (or whatever number your country uses to identify its citizens) is interchangeable with your license plate. A single person may have multiple vehicles s/he uses to get around. But my car…

    Annie Cushing/ Annielyticsin Google Facebook- 18 readers -
  • Google Launches Total Overall Of Ecommerce Analytics In Beta

    Google is testing a "complete revamp" of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, 'add to cart' actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It's also pos ...

    Ginny Marvin/ Marketing Land- 16 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    … seconds or longer therefore won't count toward your bounce rate. However, this solution uses calls for a version of Google Analytics that predates Universal Analytics. Since our Conversion Scientist blog uses the new Universal Analytics and Google Tag Manager, the calls that Aris uses in his solution won't work for us. Google Tag Manager (GTM…

    Brian Massey/ Marketing Landin Google- 12 readers -
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