Universal Analytics

  • Why You Should Upgrade to Google Universal Analytics

    … they are receiving refunds. If ecommerce is important to your site, look deeper into this here as there is so much more to look at. Here’s a video of how PriceGrabber is utilizing Google Universal Analytics: What are you waiting for? Take advantage of the new data you have access to so you can give your customers an even better experience across devices. © 2014 DK New Media. …

    Marketing Technology Blogin Display Google- 7 readers -
  • Why Google Analytics’ User Metrics Are BS [For Most Sites]

    … used Internet Explorer and other times used Netscape. Everyday Analogy Calling unique clients visitors or users is kind of like saying your social security number (or whatever number your country uses to identify its citizens) is interchangeable with your license plate. A single person may have multiple vehicles s/he uses to get around. But my car…

    Annie Cushing/ Annielyticsin Google Facebook- 16 readers -
  • Google Launches Total Overall Of Ecommerce Analytics In Beta

    … also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons. Funnels are available at the device category level as shown in the screenshot below. Enhanced E-commerce is built on Universal Analytics, so you'll need to have installed Universal Analytics on your site before getting started. More detail on set-up is available here. …

    Ginny Marvin/ Marketing Landin Google- 14 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    … seconds or longer therefore won't count toward your bounce rate. However, this solution uses calls for a version of Google Analytics that predates Universal Analytics. Since our Conversion Scientist blog uses the new Universal Analytics and Google Tag Manager, the calls that Aris uses in his solution won't work for us. Google Tag Manager (GTM…

    Brian Massey/ Marketing Landin Google- 10 readers -
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