Universal App Campaigns

    • 3 Best Practices for Universal App Campaigns

      PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 all other existing app campaigns on Search, Display, and Youtube would stop r.

      PPC Heroin Paid Search- 10 readers -
  • 4 Quick Steps to Create Your Mobile App Strategy

    … which networks to use If you’re just starting, it’s important to test as many different networks as possible. You can create Universal App campaigns (UAC) within AdWords. UAC’s are easy to set up, all you need is an AdWords account, CPI goal, and a few sentences for ad copy. AdWords takes care of showing your ad in front of who they believe…

    PPC Heroin Social Paid Search- 19 readers -
  • The Great Rollover: Google Pushes Universal App Campaigns

    … August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop…

    PPC Heroin Affiliate Paid Search Google- 17 readers -