Universal App Campaigns

    • 4 Quick Steps to Create Your Mobile App Strategy

      October 5, 2017 There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy.

      PPC Heroin Social Paid Search- 13 readers -
  • The Great Rollover: Google Pushes Universal App Campaigns

    … August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop…

    PPC Heroin Affiliate Paid Search Google- 13 readers -
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