- Our Blog
October 5, 2017 There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy.
… August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop…
… Google used the dmexco conference in Cologne, Germany, Wednesday morning to announce a revamped version of its Universal App Campaigns, as well as the new TrueView for Action YouTube campaign type. Senior vice president of ads and commerce Sridhar Ramaswamy announced “the next generation” of Universal App Campaigns at dmexco, saying…