Universal App Campaigns

  • Setting Up and Analyzing Universal App Campaigns

    …, and creative delivery. While adoption rate increases, some platforms are starting to remove the manual option altogether. A recent example of robots taking over for their fleshy friends came when AdWords retired App Search and Display App Campaigns in favor of Universal App Campaigns (UAC). Now that UAC adoption is mandatory for promoting an app on AdWords…

    PPC Hero- 14 readers -
  • 3 Best Practices for Universal App Campaigns

    … PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 all other existing app…

    PPC Heroin Paid Search- 10 readers -
  • 4 Quick Steps to Create Your Mobile App Strategy

    … October 5, 2017 There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help…

    PPC Heroin Social Paid Search- 20 readers -
  • The Great Rollover: Google Pushes Universal App Campaigns

    … on multiple channels. This article will give you a rundown of how UACs work, what you can expect with the change, and some projections on what all this could mean for the future of app install campaigns and Google ads in general. How do Universal App Campaigns Work? UACs rolled out two years ago for Google Play, Google.com, YouTube, and the Google…

    PPC Heroin Affiliate Paid Search Google- 17 readers -
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