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PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 all other existing app campaigns on Search, Display, and Youtube would stop r.
… which networks to use If you’re just starting, it’s important to test as many different networks as possible. You can create Universal App campaigns (UAC) within AdWords. UAC’s are easy to set up, all you need is an AdWords account, CPI goal, and a few sentences for ad copy. AdWords takes care of showing your ad in front of who they believe…
… August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop…
… that they are available globally to all advertisers across Google Search, Google Play, YouTube and the “millions of sites and apps” in the Google Display Network. Ramaswamy stressed that rather than simply focusing on application installs, Universal App Campaigns aim to deliver specific in-app activities, using hotel search app Trivago as an example…