• Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Scott is a lightening rod for marketing’s weirdest ideas, a sort of human Ripley’s Believe it or Not of Stupid Marketing…

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