Unmetric

  • NFL Teams on Facebook, Twitter and Instagram, Weeks 13-15

    … size and once again finished first in Facebook engagement, Twitter growth, Twitter engagement and Instagram growth. Other findings by Unmetric included: Fellow 12-2 team the New England Patriots had a strong three weeks, as well, leading in audience size on Twitter and Instagram, as well as Instagram engagement. The Oakland Raiders posted the most…

    David Cohen/ AllTwitterin Social Facebook Twitter- 16 readers -
  • NFL Teams on Facebook and Twitter, Weeks 7-9

    … in audience size, engagement, likes and comments, and “America’s Team” also topped Twitter in engagement and likes. The Oakland Raiders posted the highest growth on Facebook, and the surging club was also responsible for the most posts on the social network during the time period analyzed by Unmetric. As for Twitter, the New England Patriots once…

    David Cohen/ AllTwitterin Social Facebook Twitter- 10 readers -
  • NFL Teams on Facebook, Twitter and Instagram, Weeks 4-6

    …, and its findings included: The Cowboys had the largest audience, highest engagement, most likes, most comments and three most engaging posts on Facebook. The Minnesota Vikings posted the highest growth on Facebook during the period. The New England Patriots led Twitter in audience size, while the Atlanta Falcons posted the most growth and the Cowboys…

    David Cohen/ AllFacebookin Social Facebook Twitter- 24 readers -
  • NFL Teams on Facebook, Twitter and Instagram, Weeks 1-3

    …: The Dallas Cowboys boasted the largest audience size on Facebook, while the top spots on the Twitter and Instagram list went to the New England Patriots. The Rams posted the largest growth on Facebook and Instagram, while the Atlanta Falcons surged on Twitter. The Buffalo Bills led Facebook in engagement during the first three weeks of the NFL season…

    David Cohen/ AllTwitterin Social Facebook Twitter- 18 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … that many brands are embracing it as a way to reach (that’s the key word) millennials is encouraging. My hope is that marketers’ mindset towards content on Facebook, Twitter and other platforms shifts from being judged on its transactional value to a place where real branding takes place to reach the right audience. Peter Claridge is the manager of global marketing for social marketing firm Unmetric. Image courtesy of Shutterstock. …

    AllFacebookin Facebook Twitter- 25 readers -
  • Facebook Reactions: New Data Shows Most Users Still Just ‘Like’ Posts

    … Facebook Reactions are finally here. This means people can express emotions beyond simply ‘liking’ things that pass through their feed. The uses of Facebook Reactions for stuff your friends share are straightforward. You see the latest post of your best friend’s new baby or a viral video of an unidentified sea creature washed ashore, you…

    AllFacebookin Social Facebook- 38 readers -
  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … of platforms that brands and marketers can use for predictive social intelligence. 1. Blab: Predicting what people will be talking about tomorrow. Blab provides brands, marketers and public relations teams with data-driven insights to generate social campaigns that align with predicted outcomes. The company’s platform ingests more than 100 million posts…

    Stephanie Miles/ Street Fight- 20 readers -
  • Marvel vs. DC: Who Rules the Social Universe?

    … Marvel and DC Comics have millions of devout fans and followers … but how are they doing on social media? New research from Unmetric shows that while Marvel excels on Facebook, DC is more popular on Twitter. The two comic book giants seem to have found their strengths on social media. Unmetric looked at the Facebook and Twitter performance…

    Justin Lafferty/ AllTwitterin Social- 15 readers -
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