• NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18

    …. The Packers tallied the most Facebook likes during weeks 16 through 18 of the NFL season, while the Cowboys paced Twitter in terms of likes, and the Pittsburgh Steelers led Instagram. The Cowboys drew the most comments on Facebook and Twitter, while the Carolina Panthers topped Instagram in that category. Readers: Is your favorite NFL team still alive in the postseason? …

    David Cohen/ Inside Facebookin Social Facebook Twitter- 22 readers -
  • NFL Teams on Facebook and Twitter, Weeks 7-9

    … The Dallas Cowboys continued to dominate Facebook during weeks seven through nine of the National Football League season, according to social marketing firm Unmetric. Unmetric analyzed all of the NFL teams on Facebook and Twitter from Oct. 18 through Nov. 7 using its cross-channel reports, and its findings included: The Cowboys led Facebook…

    David Cohen/ AllTwitterin Social Facebook Twitter- 19 readers -
  • NFL Teams on Facebook, Twitter and Instagram, Weeks 4-6

    …, and its findings included: The Cowboys had the largest audience, highest engagement, most likes, most comments and three most engaging posts on Facebook. The Minnesota Vikings posted the highest growth on Facebook during the period. The New England Patriots led Twitter in audience size, while the Atlanta Falcons posted the most growth and the Cowboys…

    David Cohen/ AllFacebookin Social Facebook Twitter- 26 readers -
  • NFL Teams on Facebook, Twitter and Instagram, Weeks 1-3

    … The Rams’ return to Los Angeles led to the most growth of any National Football League team on Facebook and Instagram during the first three weeks of the season. Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Sept. 8 through 26 using its cross-channel reports, and its findings included…

    David Cohen/ AllTwitterin Social Facebook Twitter- 25 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … will a brand get for this advertising cost? Application downloads? Pushing people to buy something from a website? Getting an email address? Nope: They get views. How many people have viewed your story is the only metric Snapchat provides. Does that sound familiar? This is exactly the metrics brands look at in traditional mass media advertising…

    AllFacebookin Facebook Twitter- 28 readers -
  • Facebook Reactions: New Data Shows Most Users Still Just ‘Like’ Posts

    … react accordingly, and everyone moves on. But what does this all mean for brands? At Unmetric, we took a look under the hood, and here’s what we found How fans are using Facebook Reactions on brand posts: First, let’s start off with the reactions: In addition to the regular Like, the new ones capture the core human emotions and include: Love, Haha…

    AllFacebookin Social Facebook- 40 readers -
  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … predicts consumers will be most likely to care about up to 72 hours in advance. 2. Unmetric: Forecasting the engagement-level of posts Unmetric is a social media analytics platform that helps businesses improve their strategies on Facebook, Twitter, YouTube, and Instagram. The company uses a predictive algorithm to allow brand marketers to optimize…

    Stephanie Miles/ Street Fight- 20 readers -
  • Marvel vs. DC: Who Rules the Social Universe?

    … Marvel and DC Comics have millions of devout fans and followers … but how are they doing on social media? New research from Unmetric shows that while Marvel excels on Facebook, DC is more popular on Twitter. The two comic book giants seem to have found their strengths on social media. Unmetric looked at the Facebook and Twitter performance…

    Justin Lafferty/ AllTwitterin Social- 20 readers -
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