• NFL Teams on Facebook, Twitter and Instagram, Weeks 1-3

      The Rams’ return to Los Angeles led to the most growth of any National Football League team on Facebook and Instagram during the first three weeks of the season. Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Sept. 8 through 26 using its cross-channel reports, and its findings included: The Dallas Cowboys boasted the lar ...

      David Cohen/ AllTwitterin Social Facebook Twitter- 11 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … will a brand get for this advertising cost? Application downloads? Pushing people to buy something from a website? Getting an email address? Nope: They get views. How many people have viewed your story is the only metric Snapchat provides. Does that sound familiar? This is exactly the metrics brands look at in traditional mass media advertising…

    AllFacebookin Facebook Twitter- 12 readers -
  • Facebook Reactions: New Data Shows Most Users Still Just ‘Like’ Posts

    … Facebook Reactions are finally here. This means people can express emotions beyond simply ‘liking’ things that pass through their feed. The uses of Facebook Reactions for stuff your friends share are straightforward. You see the latest post of your best friend’s new baby or a viral video of an unidentified sea creature washed ashore, you…

    AllFacebookin Social Facebook- 20 readers -
  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … Yesterday’s trends are old news, especially in the fast-paced world of social media marketing. Without a crystal ball to look into the future, marketers often have trouble predicting beforehand which messages will resonate with consumers in their target demographics. Instead of relying on costly surveys and qualitative research studies, large…

    Stephanie Miles/ Street Fight- 12 readers -
  • Marvel vs. DC: Who Rules the Social Universe?

    … Marvel and DC Comics have millions of devout fans and followers … but how are they doing on social media? New research from Unmetric shows that while Marvel excels on Facebook, DC is more popular on Twitter. The two comic book giants seem to have found their strengths on social media. Unmetric looked at the Facebook and Twitter performance…

    Justin Lafferty/ AllTwitterin Social- 11 readers -
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