Unmetric

    • NFL Teams on Facebook and Twitter, Weeks 7-9

      The Dallas Cowboys continued to dominate Facebook during weeks seven through nine of the National Football League season, according to social marketing firm Unmetric. Unmetric analyzed all of the NFL teams on Facebook and Twitter from Oct. 18 through Nov. 7 using its cross-channel reports, and its findings included: The Cowboys led Facebook in audience size, engagement, lik ...

      David Cohen/ AllTwitterin Social Facebook Twitter- 9 readers -
    • NFL Teams on Facebook, Twitter and Instagram, Weeks 10-12

      The Dallas Cowboys’ 10-1 start to the 2016 National Football League season has not gone unnoticed on Facebook, Twitter and Instagram. Social marketing firm Unmetric analyzed all of the NFL teams on the three social networks from Nov. 8 through 28, using its cross-channel reports, and it found that the Cowboys retained their lead in Facebook audience size and also finished firs ...

      David Cohen/ Inside Facebookin Social Facebook Twitter- 7 readers -
  • NFL Teams on Facebook, Twitter and Instagram, Weeks 4-6

    … The Dallas Cowboys are known as America’s Team, and according to social marketing firm Unmetric, they were Facebook’s team, as well, during weeks four through six of the National Football League season. Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Sept. 27 through Oct. 16 using its cross-channel reports…

    David Cohen/ AllFacebookin Social Facebook Twitter- 13 readers -
  • NFL Teams on Facebook, Twitter and Instagram, Weeks 1-3

    …, while the Philadelphia Eagles were tops on Twitter and the Instagram crown went to the Patriots. The Denver Broncos had the most total posts on Facebook and Instagram, while the Green Bay Packers tweeted away. The Broncos tallied the most Facebook likes during the time period, while the Cowboys did the same on Twitter and likewise…

    David Cohen/ AllTwitterin Social Facebook Twitter- 13 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … that many brands are embracing it as a way to reach (that’s the key word) millennials is encouraging. My hope is that marketers’ mindset towards content on Facebook, Twitter and other platforms shifts from being judged on its transactional value to a place where real branding takes place to reach the right audience. Peter Claridge is the manager of global marketing for social marketing firm Unmetric. Image courtesy of Shutterstock. …

    AllFacebookin Facebook Twitter- 18 readers -
  • Facebook Reactions: New Data Shows Most Users Still Just ‘Like’ Posts

    … Facebook Reactions are finally here. This means people can express emotions beyond simply ‘liking’ things that pass through their feed. The uses of Facebook Reactions for stuff your friends share are straightforward. You see the latest post of your best friend’s new baby or a viral video of an unidentified sea creature washed ashore, you…

    AllFacebookin Social Facebook- 24 readers -
  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … Yesterday’s trends are old news, especially in the fast-paced world of social media marketing. Without a crystal ball to look into the future, marketers often have trouble predicting beforehand which messages will resonate with consumers in their target demographics. Instead of relying on costly surveys and qualitative research studies, large…

    Stephanie Miles/ Street Fight- 14 readers -
  • Marvel vs. DC: Who Rules the Social Universe?

    … Marvel and DC Comics have millions of devout fans and followers … but how are they doing on social media? New research from Unmetric shows that while Marvel excels on Facebook, DC is more popular on Twitter. The two comic book giants seem to have found their strengths on social media. Unmetric looked at the Facebook and Twitter performance…

    Justin Lafferty/ AllTwitterin Social- 13 readers -
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