Unmetric

    • NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18

      Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins and Oakland Raiders led those two National Football League clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season. Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec. 19 through Jan.

      David Cohen/ Inside Facebookin Social Facebook Twitter- 11 readers -
  • NFL Teams on Facebook, Twitter and Instagram, Weeks 13-15

    … The Dallas Cowboys continued their National Football League season-long dominance on Facebook, Twitter and Instagram. Social marketing firm Unmetric analyzed all of the NFL teams on the three social networks from Nov. 29 through Dec. 19, using its cross-channel reports, and it found that the Cowboys retained their lead in Facebook audience…

    David Cohen/ AllTwitterin Social Facebook Twitter- 10 readers -
  • NFL Teams on Facebook and Twitter, Weeks 7-9

    … The Dallas Cowboys continued to dominate Facebook during weeks seven through nine of the National Football League season, according to social marketing firm Unmetric. Unmetric analyzed all of the NFL teams on Facebook and Twitter from Oct. 18 through Nov. 7 using its cross-channel reports, and its findings included: The Cowboys led Facebook…

    David Cohen/ AllTwitterin Social Facebook Twitter- 9 readers -
  • NFL Teams on Facebook, Twitter and Instagram, Weeks 4-6

    … The Dallas Cowboys are known as America’s Team, and according to social marketing firm Unmetric, they were Facebook’s team, as well, during weeks four through six of the National Football League season. Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Sept. 27 through Oct. 16 using its cross-channel reports…

    David Cohen/ AllFacebookin Social Facebook Twitter- 16 readers -
  • NFL Teams on Facebook, Twitter and Instagram, Weeks 1-3

    … The Rams’ return to Los Angeles led to the most growth of any National Football League team on Facebook and Instagram during the first three weeks of the season. Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Sept. 8 through 26 using its cross-channel reports, and its findings included…

    David Cohen/ AllTwitterin Social Facebook Twitter- 15 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … uplift in revenue for each campaign, and although they knew that only 50 percent of their advertising was working, they were hard-pressed to identify which 50 percent. But there was a correlation: More advertising = more reach = more sales. It was an accepted fact. When customers could suddenly react to that advertising, like social media allows…

    AllFacebookin Facebook Twitter- 21 readers -
  • Facebook Reactions: New Data Shows Most Users Still Just ‘Like’ Posts

    … react accordingly, and everyone moves on. But what does this all mean for brands? At Unmetric, we took a look under the hood, and here’s what we found How fans are using Facebook Reactions on brand posts: First, let’s start off with the reactions: In addition to the regular Like, the new ones capture the core human emotions and include: Love, Haha…

    AllFacebookin Social Facebook- 28 readers -
  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … of platforms that brands and marketers can use for predictive social intelligence. 1. Blab: Predicting what people will be talking about tomorrow. Blab provides brands, marketers and public relations teams with data-driven insights to generate social campaigns that align with predicted outcomes. The company’s platform ingests more than 100 million posts…

    Stephanie Miles/ Street Fight- 16 readers -
  • Marvel vs. DC: Who Rules the Social Universe?

    … Marvel and DC Comics have millions of devout fans and followers … but how are they doing on social media? New research from Unmetric shows that while Marvel excels on Facebook, DC is more popular on Twitter. The two comic book giants seem to have found their strengths on social media. Unmetric looked at the Facebook and Twitter performance…

    Justin Lafferty/ AllTwitterin Social- 13 readers -
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