Unruly

  • Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny

    … Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny January 17, 2017 at 6:42 am PST By Greg Jarboe Leave a Comment Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows…

    Greg Jarboe/ The SEM Postin YouTube- 24 readers -
  • Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns

    … Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns December 16, 2016 at 5:07 am PST By Greg Jarboe Leave a Comment British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s…

    Greg Jarboe/ The SEM Post- 20 readers -
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