• Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

    … of this year’s Top 20 Most Shared Video Ads, compiled by our friends at Unruly, were either World Cup or soccer-themed, or were created by sponsors of the event. Followers of viral video advertising will already know that “La La La (Brazil 2014)”, a collaboration between Activia and Shakira, is the most shared video ad of all time, so of course that ad…

    Carla Marshall/ ReelSEOin Facebook Twitter YouTube- 13 readers -
  • Unruly launches programmatic video platform for premium impressions

    … Unruly launches programmatic video platform for premium impressions October 24, 2014 by Greg Jarboe Leave a Comment Unruly, a marketing technology company, today announced that it is has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency…

    Greg Jarboe/ The SEM Post- 8 readers -
  • The Top 20 Most Shared Online Video Ads For August 2014

    … Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of the disease Amyotrophic Lateral Sclerosis (ALS). But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge – advertisers also got in on the act…

    ReelSEO- 5 readers -
  • World’s Top Brands Head to San Fran for #ReelSummit Tomorrow

    …, LinkedIn, Google, YouTube, Zappos, and Cisco, to name a few. Execs from Ogilvy One, Mekanism, and media companies such as Buzzfeed, Vice, FullScreen, and Discovery Digital. Analysts from Nielsen, Sharablee, Unruly, Tubular Labs, YuMe, Sharethrough, and Pixability. Production Companies: Portal A, Bonfire Labs. as well as representatives from…

    Mark R Robertson/ ReelSEO- 11 readers -
  • Branded Videos: 42% of Social Shares Occur Within First 72 Hours

    … Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That's up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours, an increase on the 10% previously recorded. What's the total…

    Carla Marshall/ ReelSEO- 6 readers -
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