Unruly

  • Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny

    … Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny January 17, 2017 at 6:42 am PST By Greg Jarboe Leave a Comment Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows…

    Greg Jarboe/ The SEM Postin YouTube- 17 readers -
  • Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns

    … Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns December 16, 2016 at 5:07 am PST By Greg Jarboe Leave a Comment British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s…

    Greg Jarboe/ The SEM Post- 19 readers -
  • Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

    … of this year’s Top 20 Most Shared Video Ads, compiled by our friends at Unruly, were either World Cup or soccer-themed, or were created by sponsors of the event. Followers of viral video advertising will already know that “La La La (Brazil 2014)”, a collaboration between Activia and Shakira, is the most shared video ad of all time, so of course that ad…

    Carla Marshall/ ReelSEOin Facebook Twitter YouTube- 16 readers -
  • Unruly launches programmatic video platform for premium impressions

    … over brand safety, view fraud and audience integrity on open exchanges, UnrulyX guarantees advertisers only pay for In-Feed views that are actually seen. Inventory is sourced transparently from direct integrations with premium publishers, including IDG and USA TODAY Sports Media Group, and already stands at 170 million unique users globally…

    Greg Jarboe/ The SEM Post- 15 readers -
  • The Top 20 Most Shared Online Video Ads For August 2014

    …. Old Spice and The Pilsbury Doughboy are some of the many brands who got drenched taking part in the latest craze to hit the internet. However, one brand’s ice bucket video stands high and dry above them all – The Simpsons. Homer Simpson‘s four-fingered, yellow-skinned take on it all leads this month’s Unruly Global Ads Chart, attracting 222,566…

    ReelSEO- 12 readers -
  • World’s Top Brands Head to San Fran for #ReelSummit Tomorrow

    …, LinkedIn, Google, YouTube, Zappos, and Cisco, to name a few. Execs from Ogilvy One, Mekanism, and media companies such as Buzzfeed, Vice, FullScreen, and Discovery Digital. Analysts from Nielsen, Sharablee, Unruly, Tubular Labs, YuMe, Sharethrough, and Pixability. Production Companies: Portal A, Bonfire Labs. as well as representatives from…

    Mark R Robertson/ ReelSEO- 14 readers -
  • Branded Videos: 42% of Social Shares Occur Within First 72 Hours

    … Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That's up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours, an increase on the 10% previously recorded. What's the total…

    Carla Marshall/ ReelSEO- 6 readers -
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