Unruly

  • Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny

    … Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny January 17, 2017 at 6:42 am PST By Greg Jarboe Leave a Comment Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows…

    Greg Jarboe/ The SEM Postin YouTube- 15 readers -
  • Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns

    … Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns December 16, 2016 at 5:07 am PST By Greg Jarboe Leave a Comment British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s…

    Greg Jarboe/ The SEM Post- 19 readers -
  • Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

    …, for little boys, and for their beloved toys. So far, the ad has generated over 770K shares across the social networks. Unruly also confirmed that the speed of video sharing nearly doubled compared to 2013. 42% of social shares now occur in the first three days after the launch of a campaign, and more brands than ever are pushing their ads in this crucial time with paid advertising to help build momentum. Here's the full run down of the most shared video ads of 2014: Related …

    Carla Marshall/ ReelSEOin Facebook Twitter YouTube- 14 readers -
  • Unruly launches programmatic video platform for premium impressions

    …. In a press release, Scott Button, CEO and founder at Unruly, said, “Our RTB integration with Index Exchange provides publishers on our platform with direct access to a broad swathe of premium programmatic demand from leading platforms, including Varick Media.” He added, “With programmatic video ad spend set to reach $3.64 billion by 2016 in the US…

    Greg Jarboe/ The SEM Post- 13 readers -
  • The Top 20 Most Shared Online Video Ads For August 2014

    … Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of the disease Amyotrophic Lateral Sclerosis (ALS). But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge – advertisers also got in on the act…

    ReelSEO- 8 readers -
  • World’s Top Brands Head to San Fran for #ReelSummit Tomorrow

    …, LinkedIn, Google, YouTube, Zappos, and Cisco, to name a few. Execs from Ogilvy One, Mekanism, and media companies such as Buzzfeed, Vice, FullScreen, and Discovery Digital. Analysts from Nielsen, Sharablee, Unruly, Tubular Labs, YuMe, Sharethrough, and Pixability. Production Companies: Portal A, Bonfire Labs. as well as representatives from…

    Mark R Robertson/ ReelSEO- 13 readers -
  • Branded Videos: 42% of Social Shares Occur Within First 72 Hours

    … Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That's up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours, an increase on the 10% previously recorded. What's the total…

    Carla Marshall/ ReelSEO- 6 readers -
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