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Episode 47 Is every email you send helping your brand image or hurting it? In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/social-pros-podcast/social-media-is-not-your-problem/), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.
… Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Scott is a lightening rod for marketing’s weirdest ideas, a sort of human Ripley’s Believe it or Not of Stupid Marketing…