Unstructured Data

Unstructured Data (or unstructured information) refers to information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well. This results in irregularities and ambiguities that make it difficult to understand using traditional computer programs as compared to data stored in fielded form in databases or annotated (semantically tagged) in documents.In 1998, Merrill Lynch cited a rule of thumb that somewhere around 80-90% of all potentially usable business information may originate in unstructured form.
Posts about Unstructured Data
  • The Marketing Analytics Practice Is Evolving: How Can You Adapt?

    … learning and computational methods to design scalable algorithms and extract insights from complex data sets. Their work represents the bleeding edge of what is possible in marketing analytics, and their importance will only continue to grow in the foreseeable future. Analytical Technologist: The analytical technologist does not hesitate to automate what…

    Kohki Yamaguchi/ Marketing Landin How To's- 16 readers -
  • Google’s Query Language

    … permits search of web pages, which are an example of unstructured data. A couple of years ago, the paper Enhanced Results for Web Search (pdf) was published by Kevin Haas of Microsoft, Peter Mika and Roi Blanco of Yahoo!, and Paul Targan of Facebook. It describes the tremendous impact that enriched search results have given to search engines…

    Bill Slawski/ SEO by the Seain Google Facebook- 13 readers -
  • Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

    … that needs to be answered (think of it as a mystery to be solved), such as which customers are most likely to buy a particular product/service, or what is the next best vertical segment to pursue, or what are the key customer touchpoints that are affecting customer experience post-sale? Knowing the answers is what help you make the story relevant…

    MarketingProfsin Google- 8 readers -
  • How Big Data Can Help You Provide a Better Customer Experience

    … into key business improvements. Historically, the use of data was limited by relatively small data sets, long processing times, and labor-intensive business rules, but the latest Big Data tools have changed all of that. Analysts now have access to: More data—Instead of relying on a handful of structured data-delivery vehicles, organizations can now…

    MarketingProfsin Social- 7 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … for a location strategy is coming from,” said Provenzano who sold Invite Media, a desktop DSP he co-founded, to Google for $81 million in 2010. “What made online [advertising] grow fast was cookie-based behavioral targeting. What’s the equivalent of that in the real world – not the virtual one?” Because location data derived from carrier networks…

    Steven Jacobs/ Street Fightin Mobile Google- 10 readers -
  • 10 Key Mobile/Location-Based Stats That Marketers Need

    … searches include a specific location. Related to the inclusion of location data to the effectiveness of advertising, it’s also driving a lot of search queries these days. Customers don’t want to know what but where. This also reinforces the importance of keeping your business’s address and information current on sites like Google Places, Yelp…

    Aaron Strout/ Marketing Landin Mobile Google- 23 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 17 readers -
  • Using Customer Data for Informed Marketing Decisions

    … profile or the end-to-end customer journey because different segments linger in a detached state or in isolated buckets. There is No Shortage of Marketing Data The amount of both structured and unstructured data captured by organizations has been growing at incredible rates. Structured data deals with, for example, customer and transaction data…

    Kaan Turnali/ iAcquire- 20 readers -
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