Unstructured Data

Unstructured Data (or unstructured information) refers to information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well. This results in irregularities and ambiguities that make it difficult to understand using traditional computer programs as compared to data stored in fielded form in databases or annotated (semantically tagged) in documents.In 1998, Merrill Lynch cited a rule of thumb that somewhere around 80-90% of all potentially usable business information may originate in unstructured form.
Posts about Unstructured Data
  • The Marketing Analytics Practice Is Evolving: How Can You Adapt?

    … learning and computational methods to design scalable algorithms and extract insights from complex data sets. Their work represents the bleeding edge of what is possible in marketing analytics, and their importance will only continue to grow in the foreseeable future. Analytical Technologist: The analytical technologist does not hesitate to automate what…

    Kohki Yamaguchi/ Marketing Landin How To's- 16 readers -
  • Google’s Query Language

    … query terms (a hit) in one of the attribute, value, or source portion of the fact. Each hit is scored based on the frequency of the term that is hit, with more common terms getting lower scores, and rarer terms getting higher scores (e.g., using a TF-IDF based term weighting model). The fact score is then adjusted based on additional factors…

    Bill Slawski/ SEO by the Seain Google Facebook- 21 readers -
  • Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

    …, technology, and data science strategy. That capability gap has created enormous opportunities for data scientists from other disciplines to join the ranks of marketers. The demand for data scientists has skyrocketed (Harvard Business Review termed it the "sexiest job of the 21st century"). For marketing executives who do not yet have this role on staff…

    MarketingProfsin Google- 12 readers -
  • How Big Data Can Help You Provide a Better Customer Experience

    … capture insights from a much larger pool of structured and unstructured data sources. In the past, diligent companies weeded through myriad interactions to find patterns then worked to improve those experiences, but doing so was time-consuming and left more room for human error than today's tools. Diverse data streams—Data captured from a range…

    MarketingProfsin Social- 12 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … calculations leave behind a binary residue — a pool of unstructured data that carriers originally kept to improve the workings of its network. When analyzed correctly, the so-called switching data holds the key to something much more powerful: the daily movements of millions of people throughout their day. Vistar, a digital-out-of-home startup, wants…

    Steven Jacobs/ Street Fightin Mobile Google- 13 readers -
  • 10 Key Mobile/Location-Based Stats That Marketers Need

    … screen to objects in our cars, homes and work, including things we wear on our bodies. Source: Mobify Rise of Unstructured Data. Unstructured data is growing at a rate of 100:1 vs. structured data. For anyone that understands data, this is both a blessing and a curse. The lay persons’ explanation for this is that unstructured data is harder to parse…

    Aaron Strout/ Marketing Landin Mobile Google- 30 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 30 readers -
  • Using Customer Data for Informed Marketing Decisions

    … profile or the end-to-end customer journey because different segments linger in a detached state or in isolated buckets. There is No Shortage of Marketing Data The amount of both structured and unstructured data captured by organizations has been growing at incredible rates. Structured data deals with, for example, customer and transaction data…

    Kaan Turnali/ iAcquire- 28 readers -
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