Unstructured Data

Unstructured Data (or unstructured information) refers to information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well. This results in irregularities and ambiguities that make it difficult to understand using traditional computer programs as compared to data stored in fielded form in databases or annotated (semantically tagged) in documents.In 1998, Merrill Lynch cited a rule of thumb that somewhere around 80-90% of all potentially usable business information may originate in unstructured form.
Posts about Unstructured Data
  • The Marketing Analytics Practice Is Evolving: How Can You Adapt?

    … the modern marketer, what specifically defines the modern marketing analyst? I am starting to see a dramatic shift in job descriptions and requirements posted for digital marketing analytics positions. Nowadays, the bar for new marketing analyst hires is noticeably higher than it was a few years ago, and it will continue to rise as the space becomes…

    Kohki Yamaguchi/ Marketing Landin How To's- 13 readers -
  • Google’s Query Language

    … in a Fact Repository The fact repository contains objects and collects facts about them. Each object contains unique IDs, each fact about an object contains a Fact ID, an attribute, and a value. Notice that both Objects and facts have unique IDs. The index maintains a term index, which maps terms to {object, fact, field, token) tuples, where “field…

    Bill Slawski/ SEO by the Seain Google Facebook- 11 readers -
  • Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

    …, technology, and data science strategy. That capability gap has created enormous opportunities for data scientists from other disciplines to join the ranks of marketers. The demand for data scientists has skyrocketed (Harvard Business Review termed it the "sexiest job of the 21st century"). For marketing executives who do not yet have this role on staff…

    MarketingProfsin Google- 6 readers -
  • How Big Data Can Help You Provide a Better Customer Experience

    … capture insights from a much larger pool of structured and unstructured data sources. In the past, diligent companies weeded through myriad interactions to find patterns then worked to improve those experiences, but doing so was time-consuming and left more room for human error than today's tools. Diverse data streams—Data captured from a range…

    MarketingProfsin Social- 4 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … calculations leave behind a binary residue — a pool of unstructured data that carriers originally kept to improve the workings of its network. When analyzed correctly, the so-called switching data holds the key to something much more powerful: the daily movements of millions of people throughout their day. Vistar, a digital-out-of-home startup, wants…

    Steven Jacobs/ Street Fightin Mobile Google- 9 readers -
  • 10 Key Mobile/Location-Based Stats That Marketers Need

    …-based activity. In particular, apps that are geo-aware are becoming more and more prevalent. This number is down from 18% in early 2012 by the way.” Source: Pew Internet Mobile Internet Usage. More time spent on internet via smartphones than laptops/desktops. Web designers and architects: take notice. This is no longer your father’s internet…

    Aaron Strout/ Marketing Landin Mobile Google- 18 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 12 readers -
  • Using Customer Data for Informed Marketing Decisions

    … profile or the end-to-end customer journey because different segments linger in a detached state or in isolated buckets. There is No Shortage of Marketing Data The amount of both structured and unstructured data captured by organizations has been growing at incredible rates. Structured data deals with, for example, customer and transaction data…

    Kaan Turnali/ iAcquire- 17 readers -
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