Unstructured Data

Unstructured Data (or unstructured information) refers to information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well. This results in irregularities and ambiguities that make it difficult to understand using traditional computer programs as compared to data stored in fielded form in databases or annotated (semantically tagged) in documents.In 1998, Merrill Lynch cited a rule of thumb that somewhere around 80-90% of all potentially usable business information may originate in unstructured form.
Posts about Unstructured Data
  • The Marketing Analytics Practice Is Evolving: How Can You Adapt?

    … the modern marketer, what specifically defines the modern marketing analyst? I am starting to see a dramatic shift in job descriptions and requirements posted for digital marketing analytics positions. Nowadays, the bar for new marketing analyst hires is noticeably higher than it was a few years ago, and it will continue to rise as the space becomes…

    Kohki Yamaguchi/ Marketing Landin How To's- 16 readers -
  • Google’s Query Language

    … permits search of web pages, which are an example of unstructured data. A couple of years ago, the paper Enhanced Results for Web Search (pdf) was published by Kevin Haas of Microsoft, Peter Mika and Roi Blanco of Yahoo!, and Paul Targan of Facebook. It describes the tremendous impact that enriched search results have given to search engines…

    Bill Slawski/ SEO by the Seain Google Facebook- 24 readers -
  • Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

    …, here is a short job/skills description. Data scientists capture, manipulate, and transform data to create meaning. They need superb technical skills, such as the ability to devise algorithmic solutions to solve complex business problems. Ideally, data scientists employ both internal and external data and structured and unstructured data to help…

    MarketingProfsin Google- 14 readers -
  • How Big Data Can Help You Provide a Better Customer Experience

    … capture insights from a much larger pool of structured and unstructured data sources. In the past, diligent companies weeded through myriad interactions to find patterns then worked to improve those experiences, but doing so was time-consuming and left more room for human error than today's tools. Diverse data streams—Data captured from a range…

    MarketingProfsin Social- 15 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … (as granular as the census block) it can begin to fold in data from traditional, and more proven, providers such as Catalina or Datalogix. To an extent, the company is making a bet on the state of the mobile advertising industry. For one, it’s betting that an interesting dataset can provide a strong enough foothold to compete in a mobile-local ad tech…

    Steven Jacobs/ Street Fightin Mobile Google- 13 readers -
  • 10 Key Mobile/Location-Based Stats That Marketers Need

    … screen to objects in our cars, homes and work, including things we wear on our bodies. Source: Mobify Rise of Unstructured Data. Unstructured data is growing at a rate of 100:1 vs. structured data. For anyone that understands data, this is both a blessing and a curse. The lay persons’ explanation for this is that unstructured data is harder to parse…

    Aaron Strout/ Marketing Landin Mobile Google- 30 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … justified in relying on the multi-vendor approach to programmatic if there weren't a good alternative. But, in fact, a number of providers — Google, Adobe, IBM, Oracle, and my own employer, Chango — either have complete platforms or are working toward building platforms that can handle all of a brand's goals and tactics with one coherent strategy…

    Dax Hamman/ Marketing Landin Display- 31 readers -
  • Using Customer Data for Informed Marketing Decisions

    … profile or the end-to-end customer journey because different segments linger in a detached state or in isolated buckets. There is No Shortage of Marketing Data The amount of both structured and unstructured data captured by organizations has been growing at incredible rates. Structured data deals with, for example, customer and transaction data…

    Kaan Turnali/ iAcquire- 33 readers -
Get the top posts daily into your mailbox!
More from around the web
  • SAPVoice: Leadership Starts With OneSAPVoice: Leadership Starts With One
    Great leaders have inspired millions of people throughout history. Likewise, today’s great business leaders at all levels motivate employees to transform their enterprises and help them reach new h...