Unstructured Data

Unstructured Data (or unstructured information) refers to information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well. This results in irregularities and ambiguities that make it difficult to understand using traditional computer programs as compared to data stored in fielded form in databases or annotated (semantically tagged) in documents.In 1998, Merrill Lynch cited a rule of thumb that somewhere around 80-90% of all potentially usable business information may originate in unstructured form.
Posts about Unstructured Data
  • Google’s Query Language

    … parts, such as one or more importers, one or more janitors (to analyze and massage and shape data), a build engine, a service engine, and a fact repository. The patent provides more details on how a fact repository might work and how importers and janitors would play a role in its operation. If you want more details, the patent has some. The Index…

    Bill Slawski/ SEO by the Seain Google Facebook- 15 readers -
  • Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

    … an organization make better decisions and gain competitive advantage. Storytelling as Data Skill The ultimate challenge for data scientists is to use the data to create stories. Data scientists worth their salt can use spreadsheets and visualization tools to support analysis. Their real value lies in their ability to transform the data…

    MarketingProfsin Google- 9 readers -
  • How Big Data Can Help You Provide a Better Customer Experience

    … capture insights from a much larger pool of structured and unstructured data sources. In the past, diligent companies weeded through myriad interactions to find patterns then worked to improve those experiences, but doing so was time-consuming and left more room for human error than today's tools. Diverse data streams—Data captured from a range…

    MarketingProfsin Social- 8 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … for a location strategy is coming from,” said Provenzano who sold Invite Media, a desktop DSP he co-founded, to Google for $81 million in 2010. “What made online [advertising] grow fast was cookie-based behavioral targeting. What’s the equivalent of that in the real world – not the virtual one?” Because location data derived from carrier networks…

    Steven Jacobs/ Street Fightin Mobile Google- 10 readers -
  • 10 Key Mobile/Location-Based Stats That Marketers Need

    …-based activity. In particular, apps that are geo-aware are becoming more and more prevalent. This number is down from 18% in early 2012 by the way.” Source: Pew Internet Mobile Internet Usage. More time spent on internet via smartphones than laptops/desktops. Web designers and architects: take notice. This is no longer your father’s internet…

    Aaron Strout/ Marketing Landin Mobile Google- 25 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … justified in relying on the multi-vendor approach to programmatic if there weren't a good alternative. But, in fact, a number of providers — Google, Adobe, IBM, Oracle, and my own employer, Chango — either have complete platforms or are working toward building platforms that can handle all of a brand's goals and tactics with one coherent strategy…

    Dax Hamman/ Marketing Landin Display- 23 readers -
  • Using Customer Data for Informed Marketing Decisions

    … profile or the end-to-end customer journey because different segments linger in a detached state or in isolated buckets. There is No Shortage of Marketing Data The amount of both structured and unstructured data captured by organizations has been growing at incredible rates. Structured data deals with, for example, customer and transaction data…

    Kaan Turnali/ iAcquire- 24 readers -
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