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Has anyone unsubscribed from your list lately? If no one has, you probably either have a super-tiny list or no list at all. Because every marketer – every single one – loses subscribers. We lose subscribers all the time. No matter how hard you try and how long you work, some people are just going to fall off your list now and then. It’s the facts of life… or at least the facts of email marketing.
… Many people don’t realize there’s a huge difference between email deliverability and actually making it to the inbox. The ability for an email service provider to deliver your email is described and measured as deliverability. But that just means there was a hand-off between the servers that your email was accepted. That does not mean that it’s…