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… It’s so hard to say good bye. To your email subscribers. But sometimes, you can’t avoid losing a few. And it only takes a few unwanted emails or a clunky unsubscribe process to hurt your reputation. But there are a few easy steps you can take to stay out of the doghouse with the recently unsubscribed. Make unsubscribing quick and painless When…
… No one likes to see people unsubscribe from their email list. You work hard to provide a great experience for your email readers and the last thing you want is to see people leave. But do you really know why people are unsubscribing from your emails? This week on Periscope, we wanted to take a closer look at what unsubscribes can mean for your…
… This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…
‘Til Unsub Do We Part. The relationship between email marketers and their subscribers is a lot like marriage. You go through a courting phase (signup)… a honeymoon phase (welcome program)… a rut phase (when interest is lost)… but hopefully not a divorce (unsubscribe) phase. KISS: Keep It a Simple Signup A healthy relationship requires clear communication.