• How to Better Manage Email Unsubscribes

    … someone decides to unsubscribe from your list, make it as easy as possible for them to do so—ideally in one or two clicks. All your emails should contain an unsubscribe link within the email to be compliant with the CAN-SPAM law. Avoid making your subscribers re-enter their email address, password, or username. What is OK? You can include a survey…

    Movable Ink Blogin EMail How To's- 6 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 25 readers -
  • Keeping Your Subscribers Longer Than a Day

    … ‘Til Unsub Do We Part. The relationship between email marketers and their subscribers is a lot like marriage. You go through a courting phase (signup)… a honeymoon phase (welcome program)… a rut phase (when interest is lost)… but hopefully not a divorce (unsubscribe) phase. KISS: Keep It a Simple Signup A healthy relationship requires clear…

    Jordie Van Rijn/ GetResponse Blogin EMail Content- 32 readers -
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