Upcoming Webinars

    • How to Master the Mobile Market in 2017

      More about this Webinar We’ve watched as PPC has increasingly focused more on mobile. Google and Bing are changing their algorithms, desktop is flying out the window in some areas, and having a mobile-friendly site is vital to PPC survival. We know that mobile is hot right now, but how can you measure it, and how should you adjust your mobile marketing strategies for the bes ...

      PPC Heroin Paid Search Mobile How To's- 16 readers -
    • Clever Retail Strategies to Increase Online Traffic & Revenue

      More about this Webinar As an Ecommerce business, it can be tough to find creative ways to amp up your marketing strategy. Especially if you have a brick and mortar location, how can you use your digital marketing methods to increase your in-store traffic? Then, how could you accurately attribute that traffic to your hard work online? In this new live webinar, Hanapin’s Wil ...

      PPC Hero- 14 readers -
    • Understanding the Ins and Outs of Programmatic for PPC

      More about this Webinar Programmatic advertising is a hot topic in the world of PPC, but is probably the most often misunderstood strategy. It can appear to be a scary beast that many marketers worry about taking on, but the opportunities (and success) it can offer your overall marketing plan is worth it.

      PPC Heroin Paid Search- 14 readers -
  • Why Your Agency Should Be Using a Consultative Approach

    … More about this Webinar When working with your agency, do you feel like just another client? Like every email you get is a template and sent to every account they work with? The Consultative Approach dives deep into your individual problems as a company and is more focused on achieving goals, not simply checking off tasks. In order to make…

    PPC Hero- 10 readers -
  • New Bing Features You Need in 2017 for Optimal Performance

    … More about this Webinar With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy…

    PPC Heroin Paid Search- 17 readers -
  • Webinar Series: Top Tips for Travel Marketing Success

    …, we saw an increase in revenue by over 50% in just 6 months. During this new live webinar, Hanapin experts Shannon Glass and Carrie Albright, joined by Friendly Planet’s Greg Banecker, will tell you the story of how Gmail ads allowed them to bridge the gap between those who weren’t ready to purchase a travel package and those who were familiar…

    PPC Hero- 15 readers -
  • PPC Predictions & Trends You Need to Know in 2017

    …. In this new live webinar, Hanapin’s Head of Paid Social, JD Prater, and Senior Account Manager, Matt Umbro, will team up with Adstage’s Marketing Director, Michael McEuen, to prep you for 2017’s future in the eyes of paid search, social, and ad tech. You’ll get expert PPC tips like: The industry-changing features you’ll be able to utilize…

    PPC Heroin Paid Search- 17 readers -
  • Mastering Excel For PPC: An Advanced Series for Better Marketing Results in 2017

    … Fix These 5 Common Excel Issues To Achieve Pro Status 1:00pm – 1:30pm EST Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this live webinar, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so…

    PPC Heroin Paid Search- 13 readers -
  • Using Data to Create a Killer Business Story For Your C-Suite

    … More about this Webinar It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story…

    PPC Heroin Paid Search- 9 readers -
  • Drastically Improve Your Users’ Online Experience With A/B Testing

    … More about this Webinar When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your…

    PPC Hero- 13 readers -
  • Breaking Down The Facebook Auction For More Competitive Campaigns

    … More about this Webinar In the Facebook advertising world, we know all too well how tough the competition is. What IS the secret to getting your ads seen and what new features can you be using to improve your ad presence? When it comes to approaching the Facebook ad auction, creating a campaign and bidding can be a bit intimidating, but that’s…

    PPC Heroin Social- 9 readers -
  • Best Practices To Optimize Your Holiday Shopping Program In Real-Time

    … More about this Webinar The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping feed, optimizing your product content, and emphasizing the right products for your company, it can seem a bit overwhelming…

    PPC Heroin Paid Search- 9 readers -
  • How Top Performers Can Radically Change Accounts…For Better or Worse

    … they don’t work? What do you do when these theoretically “guaranteed” campaigns fail you? Should you even try again? In this new live webinar, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually optimize these campaigns, and what…

    PPC Heroin Paid Search How To's- 16 readers -
  • Dominate SEO and PPC Listings With These 5 Tactics

    … how many of your listings show on the search results page. In this new live webinar, CEO of Directive Consulting, Garrett Mehrguth, and Hanapin’s Senior Account Manager, Matt Umbro, will show you how you can best merge your PPC and SEO worlds and achieve cross-channel success. You’ll get expert PPC and SEO tips like: How to drastically improve…

    PPC Heroin Paid Search SEO- 10 readers -
  • How To Maximize Conversions With Mobile Display Advertising

    … focus shifts to display, the mobile space is quickly becoming a powerful tool to help increase awareness and conversions. So how exactly do you target the right people and optimize your campaigns? In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach…

    PPC Heroin Paid Search Display How To's- 13 readers -
  • [New Webinar!] How To Stand Out In The News Feed With Social Video Marketing

    …, how are you peaking their interest? There are infinite directions where you could go with content, but whatever path you choose, the use of video can help you cut through the clutter of social feeds and make your brand stand out among the rest. In this new live webinar, we’ll have a panel of experts from Hanapin, Curalate, Simply Measured…

    PPC Heroin How To's- 19 readers -
  • [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level

    … to take this method beyond the basics. In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options. You’ll get PPC tips like: How To Assess Opportunity Based On Geo-Targets When To Micro-target Within A Given Radius Why You Should Connect Geotargeting with Seasonality Presented by: Will Larcom …

    PPC Heroin Paid Search- 10 readers -
  • [New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes

    …? The simple key: pivot tables. In this new live webinar, Hanapin expert and PPC Hero blogger Alaina Thompson will show you four easy-to-build pivot tables to run effective search query reports… in less than 15 minutes. You’ll solve Excel problems like: An ad group that is far from meeting CPL goals A campaign that is not meeting ROAS goals Extra budget is available for one campaign that rarely spends the full budget as is (meaning you need some keyword expansion) Presented by: Alaina Thompson …

    PPC Hero- 11 readers -