Upcoming Webinars

    • Leverage Google Shopping for a Blowout Holiday Season

      September 11, 2017 It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some new guidelines and products to introduce to ...

      PPC Heroin Google- 24 readers -
    • The PPC Battle: Human vs. Machine

      September 5, 2017 You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to contro ...

      PPC Heroin Paid Search- 16 readers -
    • Optimizing Display Advertising in an Omni-Channel World

      September 18, 2017 Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results.

      PPC Hero- 12 readers -
  • You Heard it Here First: The Exclusive Gmail Ads Updates for 2017

    … September 25, 2017 Gmail Ads is about to roll out some amazing new features on their platform this fall and you’ll get the scoop on all of them FIRST on our webinar! We’ll see features to save you time to improve efficiency and some really creative changes that you didn’t even know you needed until now! In this live webinar, join Google’s…

    PPC Hero- 8 readers -
  • Remove the Clutter for a Simple User Experience

    … do you find that balance? In this webinar, VWO’s Tejaswi Raghurama and Hanapin’s Kate Wilcox will show you the value of taking the complexity out of what we can do, and use simple tactics to make your site users want to come back and visit. Join us and you’ll learn: How to know your audience well and leverage that information The best ways to personalize your content without being too overwhelming How to remove the biggest and smallest obstacles for your users Presented by: Tejaswi Raghurama Kate Wilcox …

    PPC Hero- 13 readers -
  • Join us for Unbounce’s PPC Week!

    … secrets through 12 PPC webinars over five days. Whether you’re a PPC beginner or veteran, simply tune in, take notes and start using your new-found knowledge right away. In addition to other fabulous partners, on Tuesday, August 15th at 2:00 pm EST our Senior Account Analyst Chadd Powell will be sharing some Brilliant Facebook Shortcuts for PPC! And then on Thursday, August 17th at 12:00 pm EST our Account Manager Alaina Thompson will reveal the 10 Must-Haves for PPC Newbies. You don’t want to miss these! …

    PPC Heroin Affiliate Paid Search- 15 readers -
  • How to Outpace Your PPC Rivals with Competitor Insights

    … August 7, 2017 You might know that insights into your competitors’ strategies are useful, but did you know you can use them to improve your ad rank? Having a high ad rank can potentially lower your cost per click. As we walk you through how to focus on auction insights, quality score metrics, and competitor strategies, you’ll find that there…

    PPC Heroin Paid Search How To's- 14 readers -
  • Push Play on Growth: Why You Need YouTube Advertising

    …. In this live webinar, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of Youtube campaigns, how to find results with different verticals, and how to implement an ongoing strategy. Join us and you’ll learn: Useful tips for conversion tracking in Youtube advertising How to analyze your performance and optimize your campaigns The art of pitching Youtube advertising to your leadership team Presented by: Kelsey Hadaller Emma Franks …

    PPC Heroin Social YouTube- 17 readers -
  • What’s Happening in the World of Paid Social? 2017 Insights and Predictions

    …. And buckle up, because there are some pretty sweet platform features that will open up your social strategy to a whole new world. In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report…

    PPC Heroin Social- 11 readers -
  • Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit

    … in the experts to break down Gmail ads for you and help you get the most out of them. In this live webinar, Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo will bring you up to date on the new features Gmail has to offer, as well as how to customize the platform to bring you the ultimate success. You’ll get expert PPC tips like: How to look…

    PPC Heroin Paid Search- 19 readers -
  • Capitalize on the Mobile Movement with Next-Level Strategies

    … July 10, 2017 Are you rocking that B2B advertising? How about B2C? No matter what area you’re targeting, we’ve seen mobile searches leapfrog over desktop and tablet. What does this mean? It means you need a killer strategy for your mobile marketing in order to take advantage of all of those mobile searches. In this webinar, Directive…

    PPC Heroin Paid Search- 9 readers -
  • PPC Excel Shortcuts You’ll Never Want to Forget

    …? That’s why we have Hanapin experts Briann Saxman and Mike Matta here to tell you, in just one webinar, all the PPC Excel tricks you need to know. Now the question is, what will you do with all of your free time? You’ll get expert PPC tips like: How to group average position data in a data table All about wildcards and how they can change your PPC life Lots more Excel hacks to help you save time and do more thorough analysis Presented by: Briann Saxman Mike Matta …

    PPC Heroin Paid Search- 14 readers -
  • How to Make Sure PPC Gets All the Credit

    …. In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out. You’ll get expert PPC tips like: Proper Tagging Methods to make sure conversions originating from a PPC Click get proper credit How to accurately and efficiently track your path to conversion using Analytics The important role that attribution models play Presented by: Danielle Gonzales …

    PPC Heroin Paid Search How To's- 18 readers -
  • Level Up: A Deep Dive into Problems with Conversion Tracking

    … conversions back to revenue. In this new webinar, AdStage’s JD Prater and Hanapin’s Cassie Oumedian will walk you through how to take your conversion to the next level and ways to track them all the way through the full funnel. You’ll get expert PPC tips like: The best way to map out your conversion journey How to analyze and fully understand the click to conversion window The importance of different types of conversions and how to earn them in different stages of the funnel Presented by: JD Prater Cassie Oumedian …

    PPC Heroin Paid Search- 12 readers -
  • Spike Your Conversion Rates with Competitor Data

    … May 30, 2017 Imagine if you could know what your competitors were doing, and if they were successful. Imagine if you could use that data to strategically adapt in your marketing methods and find those gaps that you’ve been missing. Imagine that you could tackle the conflicting needs of your lead gen accounts and ecommerce accounts and come out…

    PPC Heroin Paid Search- 17 readers -
  • Hanapin Launches a New Site!

    … May 22, 2017 The Hanapin team has been really busy these past few months and we’re excited to announce the launch of a brand new website! With a cleaner format and more intuitive paths to information, you’ll be able to find more about who Hanapin Marketing is, what we do, and a multitude of resources in our significantly revised PPC Library…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
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