Upcoming Webinars

    • New Bing Features You Need in 2017 for Optimal Performance

      More about this Webinar With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy.

      PPC Heroin Paid Search- 15 readers -
    • PPC Predictions & Trends You Need to Know in 2017

      January 3, 2017 2017 is on everyone’s minds, so we’ve been watching PPC trends closely in order to give you a heads up about what the future holds. What type of content is going to make the biggest splash on social? What features can you be on the lookout for? Where is ad tech going in the coming year? We’ve got the expert predictions for you.

      PPC Heroin Paid Search- 16 readers -
    • Webinar Series: Top Tips for Travel Marketing Success

      January 9, 2017 Tuesday, January 10th at 1:00 p.m. EST Are you having trouble capturing the attention of potential customers who may not be ready to buy just yet? With our awesome client, Friendly Planet, we had to think outside the box to target potential travelers in just the right way for them to finally convert.

      PPC Hero- 14 readers -
  • Mastering Excel For PPC: An Advanced Series for Better Marketing Results in 2017

    … Fix These 5 Common Excel Issues To Achieve Pro Status 1:00pm – 1:30pm EST Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this live webinar, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so…

    PPC Heroin Paid Search- 12 readers -
  • Using Data to Create a Killer Business Story For Your C-Suite

    … More about this Webinar It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story…

    PPC Heroin Paid Search- 8 readers -
  • Drastically Improve Your Users’ Online Experience With A/B Testing

    … More about this Webinar When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your…

    PPC Hero- 11 readers -
  • Breaking Down The Facebook Auction For More Competitive Campaigns

    … More about this Webinar In the Facebook advertising world, we know all too well how tough the competition is. What IS the secret to getting your ads seen and what new features can you be using to improve your ad presence? When it comes to approaching the Facebook ad auction, creating a campaign and bidding can be a bit intimidating, but that’s…

    PPC Heroin Social- 8 readers -
  • Best Practices To Optimize Your Holiday Shopping Program In Real-Time

    … More about this Webinar The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping feed, optimizing your product content, and emphasizing the right products for your company, it can seem a bit overwhelming…

    PPC Heroin Paid Search- 8 readers -
  • How Top Performers Can Radically Change Accounts…For Better or Worse

    … they don’t work? What do you do when these theoretically “guaranteed” campaigns fail you? Should you even try again? In this new live webinar, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually optimize these campaigns, and what…

    PPC Heroin Paid Search How To's- 15 readers -
  • Dominate SEO and PPC Listings With These 5 Tactics

    … how many of your listings show on the search results page. In this new live webinar, CEO of Directive Consulting, Garrett Mehrguth, and Hanapin’s Senior Account Manager, Matt Umbro, will show you how you can best merge your PPC and SEO worlds and achieve cross-channel success. You’ll get expert PPC and SEO tips like: How to drastically improve…

    PPC Heroin Paid Search SEO- 9 readers -
  • How To Maximize Conversions With Mobile Display Advertising

    October 17, 2016 Display Ad Spend is trending to surpass search in 2016. Paired with the massive growth in the mobile space, it is vital that the PPC market follow this trend. Marketers have more tools at their fingertips to help personalize messaging and create cross-channel ad targeting experiences on mobile web and app.

    PPC Hero- 13 readers -
  • [New Webinar!] How To Stand Out In The News Feed With Social Video Marketing

    …, how are you peaking their interest? There are infinite directions where you could go with content, but whatever path you choose, the use of video can help you cut through the clutter of social feeds and make your brand stand out among the rest. In this new live webinar, we’ll have a panel of experts from Hanapin, Curalate, Simply Measured…

    PPC Heroin How To's- 19 readers -
  • [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level

    … to take this method beyond the basics. In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options. You’ll get PPC tips like: How To Assess Opportunity Based On Geo-Targets When To Micro-target Within A Given Radius Why You Should Connect Geotargeting with Seasonality Presented by: Will Larcom …

    PPC Heroin Paid Search- 10 readers -
  • [New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes

    …? The simple key: pivot tables. In this new live webinar, Hanapin expert and PPC Hero blogger Alaina Thompson will show you four easy-to-build pivot tables to run effective search query reports… in less than 15 minutes. You’ll solve Excel problems like: An ad group that is far from meeting CPL goals A campaign that is not meeting ROAS goals Extra budget is available for one campaign that rarely spends the full budget as is (meaning you need some keyword expansion) Presented by: Alaina Thompson …

    PPC Hero- 9 readers -