Upper-Funnel Metrics

  • 3 Steps To Factoring In Upper-Funnel Metrics & Predicting Revenue

    …, not only should the end conversion numbers be tied back to all touch points in the funnel, but you also want to be able to track conversions across channels and use the adequate technology to do so. Secondly, one should also use any meaningful upper-funnel metrics (i.e., pre-conversion or proxy metrics) in order to boost those upper-funnel touch points…

    Benjamin Vigneron/ Marketing Land- 14 readers -
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