Upworthy

  • 13 Classic Movies With Clickbait Titles

    … and cultural impact, but for whatever reason, that obsession has never carried over into optimized titles. Clickbait has already taken over digital news. Literature, particularly nonfiction, now embraces titles that resemble the Upworthy canon. Why not movies? Last week, out editorial team held a Slack brainstorm to come up with new titles for some…

    The Content Strategist- 13 readers -
  • 13 Classic Works of Literature With Upworthy Titles

    … You Think Climate-Change Deniers Are Bad? This Guy Claimed to Have Sex on Some Planet Called Tralfamadore 12. To Kill a Mockingbird This Lawyer May Have Lost His Trial Defending a Wrongly Accused Black Man, But He’ll Win Your Heart 13. The Metamorphosis Discrimination Against People Who Turn Into Insects for No Reason Is Real. This Proves It The post 13 Classic Works of Literature With Upworthy Titles appeared first on The Content Strategist. …

    The Content Strategist- 6 readers -
  • The Quest for the Perfect Headline

    … titles or listicles, ideally with some sort of curiosity gap. If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. What Happened Next Is Even Crazier.” BuzzFeed might’ve gone with “11 Reasons This Was the Craziest Murder of the ’80s.” A lot…

    Jordan Teicher/ The Content Strategist- 9 readers -
  • Facebook Extends Instant Articles to All Android Users

    …, Elle, Express, Focus, Handelsblatt, The Huffington Post Germany, MOPO24, N-TV, Promiflash, RP-Online, Spiegel, Sport1, Stern, Tagesschau, Tagesspiegel, WAZ, WELT, Wired, ze.tt, Zeit Ghana: Allsports, Pulse Ghana Israel: Haaretz Italy: Il Corriere della Sera, Il Fatto Quotidiano, Fanpage.it, L’Huffington Post, La Repubblica, La Stampa, Libero…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 15 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … whether you have the right to use the content and what attribution is required.) Present your blog content in multiple formats in a single post. This allows readers to consume your content in the way they wish. RazorSocial‘s Ian Cleary often uses a combination of screenshots, presentations, videos and infographics. Screenshot used in a blog post…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 24 readers -
  • Internal Content Curation: What Most Marketers Miss

    … but it worth doing so.(Here’s how thanks to Demian Farnworth via Copyblogger.) Rejects. Content that should be archived and retired. Missing content. Content you need to create to fill an existing need. 2. Add content metadata to all of your organization’s content. The objective is to make information findable for a wide variety of purposes…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    Viral Social Shares: 3 Secrets To Boost Content Shareability Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social share success.

    Heidi Cohen/ Heidi Cohen- 14 readers -
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