Upworthy

  • 13 Classic Movies With Clickbait Titles

    … and cultural impact, but for whatever reason, that obsession has never carried over into optimized titles. Clickbait has already taken over digital news. Literature, particularly nonfiction, now embraces titles that resemble the Upworthy canon. Why not movies? Last week, out editorial team held a Slack brainstorm to come up with new titles for some…

    The Content Strategist- 18 readers -
  • 13 Classic Works of Literature With Upworthy Titles

    … You Think Climate-Change Deniers Are Bad? This Guy Claimed to Have Sex on Some Planet Called Tralfamadore 12. To Kill a Mockingbird This Lawyer May Have Lost His Trial Defending a Wrongly Accused Black Man, But He’ll Win Your Heart 13. The Metamorphosis Discrimination Against People Who Turn Into Insects for No Reason Is Real. This Proves It The post 13 Classic Works of Literature With Upworthy Titles appeared first on The Content Strategist. …

    The Content Strategist- 7 readers -
  • The Quest for the Perfect Headline

    … titles or listicles, ideally with some sort of curiosity gap. If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. What Happened Next Is Even Crazier.” BuzzFeed might’ve gone with “11 Reasons This Was the Craziest Murder of the ’80s.” A lot…

    Jordan Teicher/ The Content Strategist- 12 readers -
  • Facebook Extends Instant Articles to All Android Users

    …, Elle, Express, Focus, Handelsblatt, The Huffington Post Germany, MOPO24, N-TV, Promiflash, RP-Online, Spiegel, Sport1, Stern, Tagesschau, Tagesspiegel, WAZ, WELT, Wired, ze.tt, Zeit Ghana: Allsports, Pulse Ghana Israel: Haaretz Italy: Il Corriere della Sera, Il Fatto Quotidiano, Fanpage.it, L’Huffington Post, La Repubblica, La Stampa, Libero…

    David Cohen/ AllTwitterin Social Facebook- 28 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … add real content to the page.” Eyetracking of Images of real people via Jakob Nielsen Eyetracking of Image that Appears to be Stock-Jakob Nielsen Actionable Content Marketing Tips: Skip the stock photos, especially ones of people in suits looking busy. Readers ignore it according to Jakob Nielsen. Do you really think your audience doesn’t know…

    Heidi Cohen/ Heidi Cohenin Content How To's- 19 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … Make Your Blog Contribute More to Your Business Blogging remains a key element of your marketing mix. As an integral part of your content, social media and search strategies, business blogging generates sales and reduces expenses. Most businesses, both B2B and B2C use blogs. They perform above average According to 2016 US Content Trend…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 31 readers -
  • Internal Content Curation: What Most Marketers Miss

    …. This is a sign that something may be a problem. 10. Improve curated content through testing. While you may not be able to test owned content curation in the conventional A/B manner, you can use your analytics to show you where you can improve your results. For example you can use 2 different headlines. Like Upworthy did in this case: The bottom line: Every…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    … sources. You must put it into a context that your key audience understands. Here are 3 key factors. Headline. Upworthy believes in cranking out 25 test headlines. Include a curiosity gap that forces people to keep reading. According to TrackMaven: While most titles contained 40 characters, social shares peaked at 60-character titles. Photo…

    Heidi Cohen/ Heidi Cohenin Social Content- 19 readers -
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