• 13 Classic Movies With Clickbait Titles

    … Is Die Hard really a great title, or has the movie just aged so well that we can’t separate the nomenclature from the creativity? What about When Harry Met Sally, which, without the talents of Meg Ryan and Billy Crystal, probably would’ve ended up as the name for a Hallmark Channel film? Hollywood is obsessed with maximizing box-office sales…

    The Content Strategist- 8 readers -
  • 13 Classic Works of Literature With Upworthy Titles

    … You Think Climate-Change Deniers Are Bad? This Guy Claimed to Have Sex on Some Planet Called Tralfamadore 12. To Kill a Mockingbird This Lawyer May Have Lost His Trial Defending a Wrongly Accused Black Man, But He’ll Win Your Heart 13. The Metamorphosis Discrimination Against People Who Turn Into Insects for No Reason Is Real. This Proves It The post 13 Classic Works of Literature With Upworthy Titles appeared first on The Content Strategist. …

    The Content Strategist- 5 readers -
  • The Quest for the Perfect Headline

    … titles or listicles, ideally with some sort of curiosity gap. If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. What Happened Next Is Even Crazier.” BuzzFeed might’ve gone with “11 Reasons This Was the Craziest Murder of the ’80s.” A lot…

    Jordan Teicher/ The Content Strategist- 7 readers -
  • Facebook Extends Instant Articles to All Android Users

    … York, NPR, New York Post, Opposing Views, Paper Magazine, Patch, Perez Hilton, PopSugar, Rare, Raw Story, Refinery29, Rolling Stone, Scary Mommy, Serial Podcast, Seventeen, Slate, SPIN, TechCrunch, Telemundo, The Atlantic, The Blaze, The Dodo, The Hollywood Reporter, The New York Times, The Onion, The Verge, The Wall Street Journal, The Washington…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 10 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … content from scratch. (See Rebecca Lieb’s point 4 below.) 2. Blogs increase content distribution and support social media As a key element of your overall marketing and content marketing plans, it’s critical to promote your blog posts. Michael Hyatt, former CEO of Nelson Publishing, the largest independent US book publisher believes consistency…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 18 readers -
  • Internal Content Curation: What Most Marketers Miss

    10 Steps To Maximize Your Internal Content Curation Most marketers believe content curation means: “How do I legally add to, enhance or provide new context to other people’s content (OPC) to create new information that improves my results?” They miss the major content curation opportunity. Do you? Curating your own content, regardless of where or how you originally publishe ...

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    …Viral Social Shares: 3 Secrets To Boost Content Shareability Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social…

    Heidi Cohen/ Heidi Cohenin Social Content- 9 readers -
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