Upworthy

  • 13 Classic Movies With Clickbait Titles

    … Is Die Hard really a great title, or has the movie just aged so well that we can’t separate the nomenclature from the creativity? What about When Harry Met Sally, which, without the talents of Meg Ryan and Billy Crystal, probably would’ve ended up as the name for a Hallmark Channel film? Hollywood is obsessed with maximizing box-office sales…

    The Content Strategist- 15 readers -
  • 13 Classic Works of Literature With Upworthy Titles

    … You Think Climate-Change Deniers Are Bad? This Guy Claimed to Have Sex on Some Planet Called Tralfamadore 12. To Kill a Mockingbird This Lawyer May Have Lost His Trial Defending a Wrongly Accused Black Man, But He’ll Win Your Heart 13. The Metamorphosis Discrimination Against People Who Turn Into Insects for No Reason Is Real. This Proves It The post 13 Classic Works of Literature With Upworthy Titles appeared first on The Content Strategist. …

    The Content Strategist- 7 readers -
  • The Quest for the Perfect Headline

    … titles or listicles, ideally with some sort of curiosity gap. If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. What Happened Next Is Even Crazier.” BuzzFeed might’ve gone with “11 Reasons This Was the Craziest Murder of the ’80s.” A lot…

    Jordan Teicher/ The Content Strategist- 10 readers -
  • Facebook Extends Instant Articles to All Android Users

    …, Tribun News – Makassar, Tribun News – Sumsel Malaysia: Astro AWANI, Berita Harian, China Press, Harian Metro, Malaysiakini, New Straits Times, Oriental Daily News Malaysia, Sin Chew Daily, The Star Online Myanmar: Duwun New Zealand: Fairfax New Zealand, NZM Philippines: ABS-CBN News, GMA Network, GMA News, INQUIRER.net, Rappler Singapore…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … 25 titles. Upworthy editors write many more titles and don’t always get it right. Read Jon Morrow’s 52 Headline Hacks. Morrow wrote Problogger’s most popular post, How to Quit Your Job, Move to Paradise and Get Paid to Change the World. Note his 3 part headline. It’s a Morrow specialty. Spend time in a traditional magazine stand. Pay attention…

    Heidi Cohen/ Heidi Cohenin Content How To's- 15 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … content from scratch. (See Rebecca Lieb’s point 4 below.) 2. Blogs increase content distribution and support social media As a key element of your overall marketing and content marketing plans, it’s critical to promote your blog posts. Michael Hyatt, former CEO of Nelson Publishing, the largest independent US book publisher believes consistency…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 27 readers -
  • Internal Content Curation: What Most Marketers Miss

    …. This is a sign that something may be a problem. 10. Improve curated content through testing. While you may not be able to test owned content curation in the conventional A/B manner, you can use your analytics to show you where you can improve your results. For example you can use 2 different headlines. Like Upworthy did in this case: The bottom line: Every…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    …Viral Social Shares: 3 Secrets To Boost Content Shareability Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
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