• How To Write Better Headlines Based On Data [Research]

    … you’re creating content marketing, social media shares, advertising or digital or print media. Bottom line: After investing precious resources info lovingly crafting content and social media shares, don’t just slap any headline on it that pops into your head at the last minute. Headline darling Upworthy recommends cranking out at least 25…

    Heidi Cohen/ Heidi Cohenin Content Blogging How To's- 20 readers -
  • How Your Content Strategy Can Increase Your Social Footprint

    … it’s an article, video or other form of multimedia. Think of what consumers share most within their networks: content that is either entertaining, informative or hits an emotional touch point. A shining example of such a campaign that garnered impressive social engagement was Starbucks’ collaboration with feel-good publisher Upworthy. When…

    AllTwitterin Social Content How To's- 36 readers -
  • 13 Classic Movies With Clickbait Titles

    … and cultural impact, but for whatever reason, that obsession has never carried over into optimized titles. Clickbait has already taken over digital news. Literature, particularly nonfiction, now embraces titles that resemble the Upworthy canon. Why not movies? Last week, out editorial team held a Slack brainstorm to come up with new titles for some…

    The Content Strategist- 20 readers -
  • 13 Classic Works of Literature With Upworthy Titles

    … You Think Climate-Change Deniers Are Bad? This Guy Claimed to Have Sex on Some Planet Called Tralfamadore 12. To Kill a Mockingbird This Lawyer May Have Lost His Trial Defending a Wrongly Accused Black Man, But He’ll Win Your Heart 13. The Metamorphosis Discrimination Against People Who Turn Into Insects for No Reason Is Real. This Proves It The post 13 Classic Works of Literature With Upworthy Titles appeared first on The Content Strategist. …

    The Content Strategist- 7 readers -
  • The Quest for the Perfect Headline

    … titles or listicles, ideally with some sort of curiosity gap. If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. What Happened Next Is Even Crazier.” BuzzFeed might’ve gone with “11 Reasons This Was the Craziest Murder of the ’80s.” A lot…

    Jordan Teicher/ The Content Strategist- 13 readers -
  • NewsWhip’s Top 10 Facebook Posts of 2015

    … ‘Stairway To Heaven,’ LittleThings, 1,794,583 Optimistic People All Have One Thing In Common: They’re Always Late, Elite Daily, 1,752,087 Zombie-themed ‘Walking Dead’ cruise setting sail in January, Fox News, 1,470,024 15 hilarious parenting comics that are almost too real, Upworthy, 1,371,145 Fast Food Workers: You Don’t Deserve $15 an Hour to Flip…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
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