Upworthy

  • How To Write Better Headlines Based On Data [Research]

    … you’re creating content marketing, social media shares, advertising or digital or print media. Bottom line: After investing precious resources info lovingly crafting content and social media shares, don’t just slap any headline on it that pops into your head at the last minute. Headline darling Upworthy recommends cranking out at least 25…

    Heidi Cohen/ Heidi Cohenin Content Blogging How To's- 15 readers -
  • 13 Classic Movies With Clickbait Titles

    … and cultural impact, but for whatever reason, that obsession has never carried over into optimized titles. Clickbait has already taken over digital news. Literature, particularly nonfiction, now embraces titles that resemble the Upworthy canon. Why not movies? Last week, out editorial team held a Slack brainstorm to come up with new titles for some…

    The Content Strategist- 20 readers -
  • 13 Classic Works of Literature With Upworthy Titles

    … You Think Climate-Change Deniers Are Bad? This Guy Claimed to Have Sex on Some Planet Called Tralfamadore 12. To Kill a Mockingbird This Lawyer May Have Lost His Trial Defending a Wrongly Accused Black Man, But He’ll Win Your Heart 13. The Metamorphosis Discrimination Against People Who Turn Into Insects for No Reason Is Real. This Proves It The post 13 Classic Works of Literature With Upworthy Titles appeared first on The Content Strategist. …

    The Content Strategist- 7 readers -
  • The Quest for the Perfect Headline

    … titles or listicles, ideally with some sort of curiosity gap. If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. What Happened Next Is Even Crazier.” BuzzFeed might’ve gone with “11 Reasons This Was the Craziest Murder of the ’80s.” A lot…

    Jordan Teicher/ The Content Strategist- 13 readers -
  • 13 Tactic Checklist To Drive Blog Leads And Sales

    … Today videos. Mike Stelznedr fills the Friday blog spot in Social Media Examiner’s editorial calendar Actionable Blog Marketing Tip: Add another on-going content format to your blog. This helps expand your audience. According to Pat Flynn, his podcast added 25% of his new readers. In part, this is due to promotion on other platforms…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 30 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … 25 titles. Upworthy editors write many more titles and don’t always get it right. Read Jon Morrow’s 52 Headline Hacks. Morrow wrote Problogger’s most popular post, How to Quit Your Job, Move to Paradise and Get Paid to Change the World. Note his 3 part headline. It’s a Morrow specialty. Spend time in a traditional magazine stand. Pay attention…

    Heidi Cohen/ Heidi Cohenin Content How To's- 21 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … content from scratch. (See Rebecca Lieb’s point 4 below.) 2. Blogs increase content distribution and support social media As a key element of your overall marketing and content marketing plans, it’s critical to promote your blog posts. Michael Hyatt, former CEO of Nelson Publishing, the largest independent US book publisher believes consistency…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 32 readers -
  • Internal Content Curation: What Most Marketers Miss

    …. This is a sign that something may be a problem. 10. Improve curated content through testing. While you may not be able to test owned content curation in the conventional A/B manner, you can use your analytics to show you where you can improve your results. For example you can use 2 different headlines. Like Upworthy did in this case: The bottom line: Every…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
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