Urban Airship

  • USA Technologies Links With Apple Pay to Offer Rewards on the Go

    … retail market, the addition of loyalty programs for USAT-connected machines gives the machines’ owners an advantage in their ability to customize offers. According to an Urban Airship study, 69% of consumers are more likely to use a loyalty card on their phone. Maeve Duska, SVP of Marketing and Sales at USAT, says the shift to mobile payments has…

    Street Fight- 37 readers -
  • 5 Tools App Marketers Can Use to Drive Mobile ROI

    … to specific places within apps, and instant in-app notifications that go out when specific user actions are taken. When marketers understand when and how people use their apps, they’re better able to identify drop-off points and nurture their most loyal users. 3. Urban Airship: Increase mobile revenue with marketing automation tools. Having a mobile…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … among Unacast’s partner network, supported by 96 percent of providers, with Google’s more recently introduced Eddystone format a distant second, supported by 25 percent, although growing at a faster rate. Unacast just announced that 25 beacon providers, including Estimote, Signal 360, Mowingo, and Urban Airship, have now joined its PROX network…

    Street Fightin Mobile- 16 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … Lluvia Hernandez as technical analyst for business analytics, underscoring the importance of big data in digital marketing. Hernandez joins Tapad from the New York City Mayor’s Office. Urban Airship Makes Cuts Amid Company Realignment Portland, O.R.-based Urban Airship, announced a reduction of three percent of its workforce, or seven people…

    Geoff Michener/ Street Fightin EMail- 14 readers -
  • Six Months After Spin-Off, Gimbal Continues to Grow

    … It’s been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship. Gimbal…

    Rebecca Borison/ Street Fightin Mobile- 10 readers -
  • LBMA Podcast: Urban Airship and Beacons, MapQuest Helps Commuters

    …; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures two patents; Path’s best effort is…PathTalk?; xAd teams with Captivate Networks; Shazam is absorbed by Siri; Honeywell brings Google Glass to the air. Our special guest is SchneiderMike, VP of Marketing for Skyhook Wireless. Our resource of the week is Commute by MapQuest…

    Asif Khan/ Street Fight- 4 readers -
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