Urban Airship

  • 5 Tools App Marketers Can Use to Drive Mobile ROI

    … to specific places within apps, and instant in-app notifications that go out when specific user actions are taken. When marketers understand when and how people use their apps, they’re better able to identify drop-off points and nurture their most loyal users. 3. Urban Airship: Increase mobile revenue with marketing automation tools. Having a mobile…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    …, with a growing percentage of shoppers looking to make a decision immediately Retailer fears about showrooming seem to ebbing relative to last year (or retailers are simply resigned to the fact shoppers will be on their phones). There is growing evidence that the smartphone is more friend than foe. The xAd study, for example, indicated 60 percent…

    Street Fightin Mobile- 13 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … development. Intuit Loses HR Exec to Acxiom Acxiom has hired Terilyn Monroe as chief people and culture officer and senior vice president of human resources. Monroe spent 13 years at Intuit. Her most recent role was chief diversity officer and director of engagement. Tapad Continues to Hire for Growth Cross-device marketing company Tapad has hired…

    Geoff Michener/ Street Fightin EMail- 12 readers -
  • Six Months After Spin-Off, Gimbal Continues to Grow

    … It’s been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship. Gimbal…

    Rebecca Borison/ Street Fightin Mobile- 7 readers -
  • LBMA Podcast: Urban Airship and Beacons, MapQuest Helps Commuters

    …; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures two patents; Path’s best effort is…PathTalk?; xAd teams with Captivate Networks; Shazam is absorbed by Siri; Honeywell brings Google Glass to the air. Our special guest is SchneiderMike, VP of Marketing for Skyhook Wireless. Our resource of the week is Commute by MapQuest…

    Asif Khan/ Street Fight- 4 readers -
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