Urban Outfitters

Urban Outfitters, Inc. is a publicly traded American company that owns and operates over 400 retail locations across five retail brands: Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN.Urban Outfitters originated as Free People in 1972 in Philadelphia, Pennsylvania, focusing on "funky" fashion and household products. Shortly thereafter the owner and now Chairman, Richard Hayne, changed the name to Urban Outfitters. The product line has evolved from vintage, bohemian, retro, hipster, ironically humorous, kitschy apparel and furniture to include luxury brands and several designer collaborations.
Posts about Urban Outfitters
    • Urban Outfitters Increases Conversions With Contextualized In-App Messaging

      For millennial-focused retail brands, simply having a mobile strategy isn’t enough. Innovation is expected, as these brands go beyond the basics to attract the attention of a digitally-enabled demographic. Urban Outfitters is no exception. The Philadelphia-based lifestyle retailer began using its customers’ real world behavior to support the smarter delivery of messaging with ...

      Stephanie Miles/ Street Fight- 17 readers -
  • 3 Simple Ways to Handle UGC Rights Management

    … Visual content is the backbone of any e-commerce site. In today’s programmatic world, not only does that content live on the e-commerce site–it frequently serves to pull people to the site from search advertising and retargeting ads. So it behooves brands to make e-commerce content compelling. And yet, for the vast majority of brands…

    AllFacebookin Facebook- 6 readers -
  • How Poppin is turning your favorite color into a data empire

    … is and more. “This will allow us to continually personalize the customer journey.” Brick-and-mortar gets customers through the door; online keeps them there Chauliac sees Poppin’s brick-and-mortar partners — Staples, Urban Outfitters, Container Store — as much as points-of-entry for the brand as points-of-sale. “It’s our biggest source of offline…

    Digidayin Paid Search Display How To's- 8 readers -
  • Study: For Retailers Shopping For Social Success Consistency Is The Key

    … to their success, is the ability to generate significant engagement by being thematically consistent, timely and relevant with their content. For Tiffany, by delivering interactive, animated content and integrating live streaming of Google Hangouts that include clever hashtags, the brand has seized the opportunity to connect on social with people in a way…

    Greg Finn/ Marketing Landin Social- 14 readers -
  • 7 Ways to Design Home Pages Without Rotating Banners

    …” like REI, and you may get more eye fixations where you want them. Vat19′s unconventional arrangement may have a similar effect… Urban Outfitters’ home page features unique category images. The icons are not all the same size and shape, which creates visual interest. The things that make you go hmmmm. Highlight content features Why does everything…

    Linda Bustos/ Get Elasticin SEO- 13 readers -
  • The most popular product on Pinterest is. . . .

    … from J. Crew. Really. If that was the $64,000 question today, I’d be going home a loser; socks! That’s followed by a slightly sparkly top by American Eagle and a military jacket from JC Penney. After that it’s mostly fashion and jewelry with an appearance by Urban Outfitters’ photo printer and a desk from Overstock.com. Nordstrom‘s earrings came…

    Cynthia Boris/ Marketing Pilgrimin Social- 5 readers -
  • Study: 6 of 10 Shoppers Engage With Beacon Messaging

    … There is more evidence that beacon marketing is rapidly taking over the local marketing industry. This morning, Swirl released the results from its beacon marketing campaign running in retail stores across North America. The numbers Swirl released should be enough to turn any hyperlocal marketer’s head. The stats show 60% of shoppers open…

    Mason Lerner/ Street Fightin EMail- 17 readers -
  • It's Time to Treat Content as Part of the User Experience

    ….) Linking to a relevant post allows really interested visitors to drill down an additional layer of detail. They can get impressions, learn why one product might be better for them than another, and maybe even (gasp) realize that the folks behind the product are just like them. Embed related social content Urban Outfitters does so much right…

    Moz Blogin SEO Content Facebook Twitter YouTube- 11 readers -
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