Urban Outfitters

Urban Outfitters, Inc. is a publicly traded American company that owns and operates over 400 retail locations across five retail brands: Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN.Urban Outfitters originated as Free People in 1972 in Philadelphia, Pennsylvania, focusing on "funky" fashion and household products. Shortly thereafter the owner and now Chairman, Richard Hayne, changed the name to Urban Outfitters. The product line has evolved from vintage, bohemian, retro, hipster, ironically humorous, kitschy apparel and furniture to include luxury brands and several designer collaborations.
Posts about Urban Outfitters
    • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

      Nothing’s worse than seeing an ad for sunscreen on a rainy day in Seattle. By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates. Seeking to bridge the online and offline experience, enterprise marketers are increasing their spendin ...

      Stephanie Miles/ Street Fightin How To's- 21 readers -
  • 3 Simple Ways to Handle UGC Rights Management

    … Visual content is the backbone of any e-commerce site. In today’s programmatic world, not only does that content live on the e-commerce site–it frequently serves to pull people to the site from search advertising and retargeting ads. So it behooves brands to make e-commerce content compelling. And yet, for the vast majority of brands…

    AllFacebookin Facebook- 8 readers -
  • How Poppin is turning your favorite color into a data empire

    … said. Running tests with meaningful results was therefore a relatively quick exercise. Poppin has a smaller base of higher-value visitors to focus on, so Chauliac says they’re much more thoughtful about on-site testing and what data they’ll collect. Tests have to be meaningful and actionable, and must yield results in a short enough period…

    Digidayin Paid Search Display How To's- 10 readers -
  • 7 Ways to Design Home Pages Without Rotating Banners

    …” like REI, and you may get more eye fixations where you want them. Vat19′s unconventional arrangement may have a similar effect… Urban Outfitters’ home page features unique category images. The icons are not all the same size and shape, which creates visual interest. The things that make you go hmmmm. Highlight content features Why does everything…

    Linda Bustos/ Get Elasticin SEO- 16 readers -
  • The most popular product on Pinterest is. . . .

    … from J. Crew. Really. If that was the $64,000 question today, I’d be going home a loser; socks! That’s followed by a slightly sparkly top by American Eagle and a military jacket from JC Penney. After that it’s mostly fashion and jewelry with an appearance by Urban Outfitters’ photo printer and a desk from Overstock.com. Nordstrom‘s earrings came…

    Cynthia Boris/ Marketing Pilgrimin Social- 6 readers -
  • Study: 6 of 10 Shoppers Engage With Beacon Messaging

    …, but he thinks a lot of people in the industry will be. “I think it will surprise other people because in the world of marketing and digital marketing, these numbers are off the charts in terms of engagement,” said Murphy. The Swirl platform is currently deployed at leading retailers throughout the U.S and Canada, including Lord & Taylor, Urban…

    Mason Lerner/ Street Fightin EMail- 23 readers -
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