Url Rewriting

A rewrite engine is software located in a Web application framework running on a Web server that modifies a web URL's appearance. This modification is called URL rewriting. Rewritten URLs (sometimes known as short, fancy URLs, search engine friendly - SEF URLs, or slugs) are used to provide shorter and more relevant-looking links to web pages. The technique adds a layer of abstraction between the files used to generate a web page and the URL that is presented to the outside world.
Posts about Url Rewriting
  • Technical Site Audit Checklist: 2015 Edition

    … visits. On-page optimization Title tags are optimized Title tags should be optimized and unique. Your brand name should be included in your title tag to improve click-through rates. Title tags are about 55-60 characters (512 pixels) to be fully displayed. You can test here or review title pixel widths in Screaming Frog. Important…

    Moz Blogin SEO- 39 readers -
  • Link Memory: SEO Experiment Result

    … In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the experiment had concluded we removed all inbound links to the test page. The second part of the experiment…

    Dan Petrovic/ DEJAN SEOin SEO Google- 12 readers -
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