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Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.
… When was the last time you conducted a Twitter audit? If the answer is “never” (or not in recent memory), you should consider doing one today. A Twitter audit takes a good hard look at your current Twitter efforts in order to improve upon them. The best audits look at at least 3 things: 1. The content you’ve been sharing, and how effective…
… admin themes, and a new DB schema that will drastically improve YOURLS‘ flexibility. I plan to release several plugins to show off this. What’s exciting is that 2.0 has been in the works for almost a year already, in parallel dev to the main dev cycle, so we have plenty of things to be excited about. As always and noted on the road map: no ETA. Never…