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Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.
… to their interests, if they are part of your target market or b) shift your content to attract a new, more targeted audience. Lastly, an audit should look at your overall branding on Twitter. This means examining how your cover photo, profile picture and other visual elements as well as the tone of voice and content choices reflect your brand. Is your cover…
… URL Builder You can use our URL Builder to manually create URLs with campaign variables, and then copy and paste it into YOURLS. YOURLS Plugin YOURLS supports plugins and there’s a full list of them on GitHub. Look for the Google Analytics plugins that support Campaign Variables. Automating in Raven Raven supports both YOURLS and applying Campaign…