• 5 Tools App Marketers Can Use to Drive Mobile ROI

    … and provides marketers with a way to monetize their apps by encouraging users to discover complimentary products. Interactive banners, video units, and native experiences are all available as vehicles for promoting contextually relevant content to users. 5. URX: Efficiently distribute and monetize mobile content. URX takes a unique approach…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
  • Why I’m Watching Deep Linking In Mobile

    … The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space…

    John Battelle's Search Blogin Mobile- 14 readers -
  • Comparing the Deep-Linking Strategies of Google, Apple and Facebook

    … to implement the App Links standard. Additionally, App Links only works from app to app — it doesn't support linking from Web to app. See URX Head of Product Chris Sell's post for more details on App Links. As the app environment continues to lead the mobile experience, you can expect to see continued investment from the major technology players in deep-linking. James Turner is the co-founder of deep-linking provider URX. …

    AllFacebookin Social Google- 31 readers -
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