• 5 Tools App Marketers Can Use to Drive Mobile ROI

    … marketplaces, app marketers are finding that the key to generating revenue from mobile freemium apps has to do with personalized messaging and automation with real-time data. Here are five tools that app marketers can use to drive mobile ROI. 1. Tapjoy: Identify the best moments to monetize each user. Tapjoy offers a way for app developers to predict…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • Why I’m Watching Deep Linking In Mobile

    …, to thank for my early lessons in the space). In the coming weeks, I’m meeting with many of them, including URX, Kahuna, Deeplink, Appboy and several stealth startups, and of course larger players like Twitter. As I get smart, and if I find interesting stuff, I’ll report back here. In the meantime, if you’ve got any suggestions for me, please leave them in comments or ping me on Twitter. Thanks! …

    John Battelle's Search Blogin Mobile- 13 readers -
  • Comparing the Deep-Linking Strategies of Google, Apple and Facebook

    … to implement the App Links standard. Additionally, App Links only works from app to app — it doesn't support linking from Web to app. See URX Head of Product Chris Sell's post for more details on App Links. As the app environment continues to lead the mobile experience, you can expect to see continued investment from the major technology players in deep-linking. James Turner is the co-founder of deep-linking provider URX. …

    AllFacebookin Social Google- 29 readers -
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