• 5 Tools App Marketers Can Use to Drive Mobile ROI

    … and provides marketers with a way to monetize their apps by encouraging users to discover complimentary products. Interactive banners, video units, and native experiences are all available as vehicles for promoting contextually relevant content to users. 5. URX: Efficiently distribute and monetize mobile content. URX takes a unique approach…

    Stephanie Miles/ Street Fightin Mobile- 9 readers -
  • Why I’m Watching Deep Linking In Mobile

    …, to thank for my early lessons in the space). In the coming weeks, I’m meeting with many of them, including URX, Kahuna, Deeplink, Appboy and several stealth startups, and of course larger players like Twitter. As I get smart, and if I find interesting stuff, I’ll report back here. In the meantime, if you’ve got any suggestions for me, please leave them in comments or ping me on Twitter. Thanks! …

    John Battelle's Search Blogin Mobile- 13 readers -
  • Comparing the Deep-Linking Strategies of Google, Apple and Facebook

    Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we'll discuss the motivations behind them and a brief technical overview of each solution. Google The rise of native mobile apps challenged Google's supremacy on the Web.

    AllFacebook- 28 readers -
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