• 5 Tools App Marketers Can Use to Drive Mobile ROI

    … and provides marketers with a way to monetize their apps by encouraging users to discover complimentary products. Interactive banners, video units, and native experiences are all available as vehicles for promoting contextually relevant content to users. 5. URX: Efficiently distribute and monetize mobile content. URX takes a unique approach…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • Why I’m Watching Deep Linking In Mobile

    … The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space…

    John Battelle's Search Blogin Mobile- 13 readers -
  • Comparing the Deep-Linking Strategies of Google, Apple and Facebook

    … a site must do to get this working is to add Google's app-indexing link tag to its page or use the new app-indexing application-programming interface. If a page has this tag, Google will recognize that there is an Android app with a corresponding page. Today this is only used in an "Open in App" button on Google search results, but this would…

    AllFacebookin Social Google- 29 readers -
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