Urx

  • 5 Tools App Marketers Can Use to Drive Mobile ROI

    … to specific places within apps, and instant in-app notifications that go out when specific user actions are taken. When marketers understand when and how people use their apps, they’re better able to identify drop-off points and nurture their most loyal users. 3. Urban Airship: Increase mobile revenue with marketing automation tools. Having a mobile…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
  • Why I’m Watching Deep Linking In Mobile

    … The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space…

    John Battelle's Search Blogin Mobile- 14 readers -
  • Comparing the Deep-Linking Strategies of Google, Apple and Facebook

    … content across Google properties. Google made its strategy clear at I/O: It wants to be able to search app content and provide results alongside the Web, and direct users into apps if they offer the most relevant experience. The goal is to blur the line between Web and apps and seamlessly interact between them. And as Google Now evolves…

    AllFacebookin Social Google- 32 readers -
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