U.S. App Abandonment

  • Report: Push Messages Result in Greater User Retention

    … by region, Localytics discovered major differences between the U.S. and the rest of the world, particularly China. In the U.S., retention has actually improved from 2014, with the number of users returning to an app 11 or more times increasing one percent to 42 percent. User abandonment has held steady at 19 percent. While Localytics notes China’s…

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