U.S. App Retention

  • Report: Push Messages Result in Greater User Retention

    … on older iPhones. Hope is not lost, however, as Localytics points out the higher user retention rates marketers and developers will likely find by implementing a push messaging strategy. In the U.S., Localytics found a 56 percent user retention rate for users accepting push notifications, compared to 37 percent for those with push messaging…

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