Us Election

  • Brand Newsroom 113: Making negativity great again

    … It’s Election Day in the United States. We made it. But at what price? The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? The Donald Trump experience seems to teach us that going negative can get you a long way. But is there a better way to achieve your goals? Here…

    Lush Digital- 19 readers -
  • Why having an elevator pitch trumps winging it

    … The moderator in the third US presidential debate between Hillary Clinton and Donald Trump had a surprise for the candidates. While both had declined to prepare a closing statement ahead of the debate, he asked them to deliver one anyway. What followed was a lesson in the importance of having an ‘elevator pitch’. Each candidate had one minute…

    Lush Digital- 21 readers -
  • Brand Newsroom 105: The Trump versus Clinton marketing war

    … The US Presidential race is well and truly under way, with Hillary Clinton and Donald Trump campaigning relentlessly for support. Rather than yet another discussion of politics, today the team took a closer look at the marketing strategies of each candidate. Sarah Mitchell was recently in the US and signed up to the campaigns of both Trump…

    Lush Digitalin Social- 24 readers -
  • Is Donald Trump’s earned media hurting his brand?

    … $2 billion – yes billion with a b – in earned media. But according to data gathered by local search and discovery app Foursquare, the attention Trump has garnered isn’t driving increased foot traffic to properties he owns or that bear his name. In fact, it might even be driving people away. There’s no such thing as bad PR, or is there? Foursquare…

    Search Engine Watch- 23 readers -
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