U.S. Olympic Committee

  • Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

    … to the U.S. Olympic Committee (USOC) by January 27, 2016, detailing their marketing campaign plans to ensure their executions did not infringe on Olympics copyrights. Ad campaigns also had to be launched by March 27 in order to comply with the new guidelines. Michael Phelps has a long-term sponsorship deal with Under Armour, a non-official Olympic sponsor…

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