U.S. Olympic Committee

  • Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

    … guidelines mark the end of a “marketing blackout” for companies who sponsor athletes rather than the actual games, effectively allowing more brands to benefit from their Olympic connections. In the past, under the IOC’s “Rule 40,” companies were banned from advertising anywhere at the Olympics unless they were official sponsors of the Olympic Games, which…

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