Us Presidential Election

  • US Presidential election data: searcher intent vs. demographic polling

    … and prediction was wrong. Well, all but one. In the weeks leading up to the election, as polls showed Hillary Clinton leading by a cumulative average of three percentage points or more, Donald Trump was quietly garnering 58 percent of intent-driven Google search queries related to the two candidates. If that doesn’t sound particularly significant…

    Search Engine Landin SEO Google- 7 readers -
  • Google adds new state-by-state voting guide for “how to vote” searches

    After launching “how to register” voter registration tools last month, Google has now added a new state-by-state “how to vote” guide to its arsenal of voting tools. In anticipation of the November elections, Google searches for “how to vote” now surfaces a “2016 Election: How to Vote” box with “How to,” “Requirements,” and “When to vote” tabs that list information like voter ...

    Amy Gesenhues/ Search Engine Land- 9 readers -
  • The Election: More searchers, more opportunities

    … your election audience a moving, but predictable, target. Acting on the research From the four key observations above, we can see some clear opportunities for paid search marketers who want access to the increased audience size that election queries give us. We can break these opportunities into the following areas: Obvious matches between…

    John Cosley/ Search Engine Landin Paid Search SEO- 18 readers -