Us Presidential Election

  • US Presidential election data: searcher intent vs. demographic polling

    … and prediction was wrong. Well, all but one. In the weeks leading up to the election, as polls showed Hillary Clinton leading by a cumulative average of three percentage points or more, Donald Trump was quietly garnering 58 percent of intent-driven Google search queries related to the two candidates. If that doesn’t sound particularly significant…

    Search Engine Landin SEO Google- 10 readers -
  • The Election: More searchers, more opportunities

    …, estate planning, life insurance, tax attorney Do you have clients in the above verticals? Consider the increase in audience you can get with these low-competition keywords. Test your ads in this environment and see what you end up with. Creative messaging for any advertiser using election queries To capture searchers active on the keywords…

    John Cosley/ Search Engine Landin Paid Search SEO- 20 readers -