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The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports. FacebookLiveSportsTVAd from SocialTimes on Vimeo. Facebook said in a blog post Monday that 650 million of its users are connected to at least one sports page, adding that Facebook Live videos spur 10 times more comments than non-live videos.
… By David Cohen on Jul. 21, 2016 - 4:00 PM The U.S. men’s and women’s national basketball teams will play nine exhibition games in preparation for the 2016 Summer Olympic Games, and all of them will be live-streamed via Facebook. NBA TV, the National Basketball Association’s video arm, will cover the games, which will be presented…