• Unsexy Fundamentals Focus: User Experiences That Print Money

      Like me, I'm sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let's not forget the application of machine learning to every facet of your work. It is genuinely fun to work on these opportunities.

      Avinash Kaushik/ Occam's Razor- 9 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … and in reports! Wait. What? Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Yes. They are all things I love and have repeatedly asked you to care for. But, perhaps I'm at fault for creating…

    Avinash Kaushik/ Occam's Razor- 31 readers -
  • The three Us of mobile design: UX v usability v UI

    … Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there…

    Search Engine Watch- 26 readers -
  • Five ways UX blends with SEO to improve a site’s performance

    … the different devices, favouring both the desktop and the mobile experience. 4. Usability It’s not just the design, but also the functionality of a page that affects the user experience. An easy navigation allows users to further explore a page and and a proper menu functionality, internal link structure and clear navigation labels contribute…

    Search Engine Watchin SEO- 18 readers -
  • How to *Easily* Set Up a Two-Step Opt-in To Boost Your Email List

    … A two-step optin is when a user first sees to action and after clicking it accesses the form to opt-in. It’s been tested and proven to be a very effective way to collect leads which is something I am going to play with as well. Here’s what a two-step opt-in looks like: Get updates on my email marketing experiments and results! Join my list…

    Ann Smarty/ Seo Smartyin EMail How To's- 19 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
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