Usability

  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … why something was happening, rather than just relying on data which only answers the question what happened. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost…

    Avinash Kaushik/ Occam's Razor- 31 readers -
  • The three Us of mobile design: UX v usability v UI

    … Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there…

    Search Engine Watch- 25 readers -
  • Five ways UX blends with SEO to improve a site’s performance

    … this effort with an increased time spent on the site. 2. Readability Content should aim at relevance, quality and engagement, in order to become appealing and thus, convince the users to spend more time on it. UX can enhance the appeal and the readability of a page and this may boost SEO, as the quality of the content is favouring a site’s crawlability…

    Search Engine Watchin SEO- 18 readers -
  • How to *Easily* Set Up a Two-Step Opt-in To Boost Your Email List

    … A two-step optin is when a user first sees to action and after clicking it accesses the form to opt-in. It’s been tested and proven to be a very effective way to collect leads which is something I am going to play with as well. Here’s what a two-step opt-in looks like: Get updates on my email marketing experiments and results! Join my list…

    Ann Smarty/ Seo Smartyin EMail How To's- 19 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
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