Usability Testing

Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. This is in contrast with usability inspection methods where experts use different methods to evaluate a user interface without involving users.Usability testing focuses on measuring a human-made product's capacity to meet its intended purpose. Examples of products that commonly benefit from usability testing are foods, consumer products, web sites or web applications, computer interfaces, documents, and devices.
Posts about Usability Testing
  • UsabilityHub: Give and Get Some Design or Usability Feedback

    … for others or you can purchase your own. If you become a Pro member, you receive 50% off the price of credits. Here’s a great example where a company was testing the preference of a tab navigation for their site: UsabilityHub has 4 Usability Tests to Choose From Five Second Test – A Five Second Test shows your design to the tester for just five…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 5 Free Tools Every Conversion Optimizer Should Know About

    … that you’ll rush off to write down your own killer headline. Great headlines mean great conversion rates. Once your headlines are purring right along, the conversions will come rushing in. 2. Improve your usability: Five Second Test Some people get so hung up on the term “conversion rate optimization” that they neglect an important fact. Conversion rate…

    Neil Patel/ The Daily Egg- 25 readers -
  • Free Website Reviews by Real People – Delivered On Video

    … allows you to run up to three Peek usability tests every month. Once you receive your video link, you’ll be able to download the video in case you want to upload it to a site like YouTube. Peek is a free service by UserTesting.com where their paid service provides more in-depth usability testing. Give Peek a try Request your test A reviewer tests…

    Brian Hawkins/ Hot Blog Tips- 23 readers -
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … purchases made with a credit card or cash to the mobile devices of users using its app The integration will allow the company to measure the effectiveness of coupons, ads and even the layout of a store in generating sales. Introducing digital systems into stores could deeply affect the shopper marketing industry, which typically dealt with managing…

    Steven Jacobs/ Street Fight- 17 readers -
  • 7 Ways to Design Home Pages Without Rotating Banners

    … shows arrows right and left, even indicating the position in the carousel (e.g. 1/3). If you must use a carousel, put the user in control. Use unusual geometry Conversion optimization rock star Bryan Eisenberg spilled his secret of top converting calls to action – irregular shapes. The problem with most banners is banner blindness. Get “edgy…

    Linda Bustos/ Get Elasticin SEO- 15 readers -
  • User Experience Smackdown: Usability Testing Vs. User Testing

    … of their targeted keyword phrases. In another scenario, I was at an event where I provided site reviews for usability and the user experience. One attendee claimed that his company worked with multiple firms that offered user testing. However, when I looked at the website, it only had one page. There was no site navigation…only a form to fill out…

    Shari Thurow/ Marketing Land- 17 readers -
  • The Rise of the User Experience Marketer

    … analytics tools. Data-informed decisions can fill in the gaps after usability testing is complete. Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Data derived from these tests can then further justify or disprove qualitative information about how users feel…

    Brittney Sheffield/ Search Engine Watch- 9 readers -
  • The Rise of the User Experience Marketer

    …-informed decisions can fill in the gaps after usability testing is complete. Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Data derived from these tests can then further justify or disprove qualitative information about how users feel. With greater knowledge…

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • User Experience Myth Or Truth: The Three-Click (Or Tap) Rule

    … Architect’s Answer Oh, how I wish a multitude of web professionals would simply take an Information Architecture 101 class. This rule is so false. Here are some reasons why. 1. Information Scent Is More Important To Users Than The Number Of Clicks For those of you who are unfamiliar with information scent, it consists of textual and graphical cues…

    Shari Thurow/ Marketing Landin SEO- 26 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    …. If the experiment is successful, go bananas and apply the changes across the board. If it’s a disaster, it’ll only wreak havoc on a small section of the account, and you can quickly undo the damage. Now, when I read instructional material online, I’m on the lookout for PPC pundits advocating for massive, account-wide changes. If this is the case, I am immediately…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 8 readers -
  • SEO Checklist – Are you ready for the holidays?

    …, Black Friday, one-day sale, free shipping, Christmas, Hanukkah, etc. No forced logins Now is not the time to start a loyalty program. Users want to get in, and get out (yes, even on your website). Find ways to simplify the ecommerce purchasing cycle, not complicate it. Pause any A/B testing Usability testing should be done prior to the holiday…

    Colin Guidi/ 3Q Digitalin Social SEO Facebook- 14 readers -
  • The 4 Best Presentations from Pubcon 2014

    … like you were practically there (minus the hangover). Pinterest: 14 Tips to Expand Your Reach – Cynthia Johnson, RankLab Cynthia johnson's PubCon Slides - "Pinterest and SEO" from Cynthia Johnson I dove into this slideshow first because it was ridiculously popular. It generated quite a buzz on Twitter and subsequently, the Slideshare presentation…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 4 readers -
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