Usability Testing

Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. This is in contrast with usability inspection methods where experts use different methods to evaluate a user interface without involving users.Usability testing focuses on measuring a human-made product's capacity to meet its intended purpose. Examples of products that commonly benefit from usability testing are foods, consumer products, web sites or web applications, computer interfaces, documents, and devices.
Posts about Usability Testing
  • UsabilityHub: Give and Get Some Design or Usability Feedback

    … on your site to find something. You can sign up at no cost and become a user of the site to provide feedback for other users. Responses from testers you invite are free. Responses ordered from the UsabilityHub community cost 1 credit each. Responses from testers of specific demographics cost 3 credits each. You can both acquire credits by testing…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 5 Free Tools Every Conversion Optimizer Should Know About

    … experience in your conversion rates. 4. Understand the reliability of your A/B test: A/B Significance Test Calculator A/B testing is the way to go for top-notch conversion optimization. Sometimes CROs don’t quite understand how A/B testing works. It’s easy to toss a test on up on Optimizely, or pull some split tests from a MailChimp email campaign…

    Neil Patel/ The Daily Egg- 31 readers -
  • Free Website Reviews by Real People – Delivered On Video

    … allows you to run up to three Peek usability tests every month. Once you receive your video link, you’ll be able to download the video in case you want to upload it to a site like YouTube. Peek is a free service by UserTesting.com where their paid service provides more in-depth usability testing. Give Peek a try Request your test A reviewer tests…

    Brian Hawkins/ Hot Blog Tips- 27 readers -
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … or one of twenty other applications participating in InMarkets network installed on their Apple Watch or smartphone can decide to receive push notifications upon entering the store. Messaging on the Apple Watch, which is rumored to start selling March, will remain relatively limited. In usability testing, the company found that consumers thought…

    Steven Jacobs/ Street Fight- 17 readers -
  • 7 Ways to Design Home Pages Without Rotating Banners

    … Last week we trashed the trend of using rotating banners on home pages. You may recall, roughly half of top online retailers use them despite how despised they are by conversion optimization and usability testing experts. But if you don’t use a rotating carousel, the heck are you supposed to put on the home page??!! How about these approaches…

    Linda Bustos/ Get Elasticin SEO- 15 readers -
  • User Experience Smackdown: Usability Testing Vs. User Testing

    …. After conducting the appropriate card sort tests to determine the optimal global, local, and contextual navigation, I presented my usability-tested wireframes to the new health manager. The health manager essentially trashed all of my wireframes and test results because she claimed to have regularly conducted A/B and multivariate tests on another…

    Shari Thurow/ Marketing Land- 17 readers -
  • The Rise of the User Experience Marketer

    … and ultimately bring more traffic to your site. And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO closer than ever. Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic analytics tools. Data…

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • The Rise of the User Experience Marketer

    … impact on users and ultimately bring more traffic to your site. And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO closer than ever. Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic…

    Brittney Sheffield/ Search Engine Watch- 9 readers -
  • User Experience Myth Or Truth: The Three-Click (Or Tap) Rule

    … usability testing. For some time now, as I’m out in the world keeping up to date on the state of the art, I hear and read some user experience (UX) and findability myths that just won’t be put to rest. One of them is the Three-Click Rule. Have any of you heard about this website navigation guideline? What is the Three-Click Rule? The Three-Click…

    Shari Thurow/ Marketing Landin SEO- 27 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    … Premier Consultant or tweet about it on #ppcchat. Erin Sagin is a Customer Success Manager at WordStream. In addition to conducting software training and consulting calls for clients, she also helps to maintain our usability testing program. Originally from Western Maryland, Erin majored in International Studies with a concentration in Latin America…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 9 readers -
  • SEO Checklist – Are you ready for the holidays?

    …, Black Friday, one-day sale, free shipping, Christmas, Hanukkah, etc. No forced logins Now is not the time to start a loyalty program. Users want to get in, and get out (yes, even on your website). Find ways to simplify the ecommerce purchasing cycle, not complicate it. Pause any A/B testing Usability testing should be done prior to the holiday…

    Colin Guidi/ 3Q Digitalin Social SEO Facebook- 16 readers -
  • The 4 Best Presentations from Pubcon 2014

    … Manager at WordStream. In addition to conducting software training and consulting calls for clients, she also helps to maintain our usability testing program. Originally from Western Maryland, Erin majored in International Studies with a concentration in Latin America at Kenyon College. When she’s able to take a break from PPC, you’ll find her practicing her hula-hooping skills or planning her next trip to the Caribbean. You can follow Erin on Twitter and Google+. …

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 4 readers -
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