Usability & Conversion

  • Why is site structure important?

    … Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google If your site is well…

    Marieke Van De Rakt/ Yoast- 17 readers -
  • Grow your business with ratings and reviews

    … sure your customers find your shop! Optimize your site with our Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info Reviews Most of the times the ratings we discussed earlier are just half of a package deal. Ratings are great, and great ratings even greater. But if that rating is accompanied by a detailed…

    Michiel Heijmans/ Yoast- 26 readers -
  • Enhance online shopping with eCommerce filters

    … filters for the material used or maybe what kind of style it is (urban, chic, outdoor, to name a few). Flawless UX and usability are very important for SEO. If you make your site function without fault, and your visitors can easily find what they want in your shop, you’ll get lower bounce rates and higher conversion rates. These are all signs…

    Michiel Heijmans/ Yoast- 24 readers -
  • Turn your online customer into a brand ambassador

    … Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Want to optimize your WooCommerce shop for local shopping…

    Michiel Heijmans/ Yoastin Social- 19 readers -
  • Ask Yoast: Links to PDF files

    … If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some…

    Joost De Valk/ Yoast- 26 readers -
  • Improve your small business SEO today

    … location’s name. If you really want to rank locally, try to include the city name in a way that makes sense. Add LocalBusiness schema, for instance via our local SEO plugin. And get some local links to your website. That will already help you a lot! No need to go overboard in specifying your niche. ‘Sports gear for teams that is easy to wash…

    Michiel Heijmans/ Yoastin SEO- 20 readers -
  • Optimize product images for your online shop

    … you need to consider when adding product images to your online shop. For good SEO, you need a good user experience. Learn about UX & Conversion! Checkout $ 19 – Buy this eBook now » More info » Product images set a mood While I was (re)writing the article on the internal search for your online shop, I once again realized how big a role…

    Michiel Heijmans/ Yoast- 17 readers -
  • eCommerce usability: the ultimate guide

    … will leave your online shop. Now make sure to keep that customer happy. There are some things you can do to help with that. Find more tips on that in our article on checkout page UX! Conclusion: eCommerce usability is a trade of its own Don’t trust your theme or eCommerce platform to fill in the blanks for you. Put some real effort in optimizing the usability of your eCommerce website. In the end, a better user experience will bring the SEO and conversion of your webshop to the next level as well. …

    Michiel Heijmans/ Yoast- 17 readers -
  • Where do you want me to click?

    …. Now that should be the orange button on that homepage! Also, the banner “Shop Top Brands” is just a list of products and prices. The call to action on that banner should also be clear (“Shop NOW” or something like that).” It seems we all learned quite a lot about UX and conversion optimization, as the 2016 Wallmart.com website really…

    Michiel Heijmans/ Yoast- 24 readers -
  • DIY: Test your mobile site!

    … More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites in our website reviews. After this post, you’ll be able to check your mobile website yourself on key elements. Use your phone…

    Michiel Heijmans/ Yoast- 10 readers -
  • 7 ways to increase sales by creating trust

    … as it comforts your visitor. 2. Testimonials create trust Do not brag about your products yourself. If your products or services are really that good, I’m sure you’ll find someone else that can do the bragging for you. Make sure your visitor understand that the testimonial is written by an actual customer, by listing at least name and company…

    Michiel Heijmans/ Yoast- 14 readers -
  • Checkout page UX

    … as possible. Please realize that conversion and checkout page UX go hand in hand. Improving the UX of your checkout process will influence conversion as well. Progress bar One of the most important things to realize is that checkout page UX is actually about optimizing every single step (page) in the checkout process. Before going into detail, I’d like…

    Michiel Heijmans/ Yoast- 18 readers -
  • Shopping cart abandonment

    … leaving, it could give you some very useful insights. Baymard Institute has compiled 24 different studies and found that the average shopping cart abandonment is a whopping 68.63% (January 14, 2016). That’s a lot. It shows that you want to be sure you’ve looked at it from every possible angle. Want to learn how to improve the conversion on your…

    Michiel Heijmans/ Yoast- 24 readers -
  • The importance of typography

    …. Typography of links The design of the links in your texts itself is important. Of course, backlinks are important for SEO. However, the design of the links is important for Usability. Make absolutely clear what’s a link and what isn’t. You can do so by picking a different color or by adding an underline. To emphasize the link you can easily…

    Marieke Van De Rakt/ Yoast- 23 readers -
  • WordPress plugins and accessibility

    … everything you need to know about optimizing the usability of your site? Check out our UX & Conversion eBook » “Your plugin’s not perfect either” You were thinking just that, right? Our plugin isn’t perfect either, in terms of accessibility. But we have shown to you over the last years that we’re listening and we’re improving accessibility at a fast…

    Michiel Heijmans/ Yoastin Blogging- 20 readers -
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