Usability & Conversion

  • Why is site structure important?

    … Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google If your site is well…

    Marieke Van De Rakt/ Yoast- 19 readers -
  • Grow your business with ratings and reviews

    … Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean the product is just the right…

    Michiel Heijmans/ Yoast- 29 readers -
  • Enhance online shopping with eCommerce filters

    … filters for the material used or maybe what kind of style it is (urban, chic, outdoor, to name a few). Flawless UX and usability are very important for SEO. If you make your site function without fault, and your visitors can easily find what they want in your shop, you’ll get lower bounce rates and higher conversion rates. These are all signs…

    Michiel Heijmans/ Yoast- 32 readers -
  • Turn your online customer into a brand ambassador

    … Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Want to optimize your WooCommerce shop for local shopping…

    Michiel Heijmans/ Yoastin Social- 19 readers -
  • Ask Yoast: Links to PDF files

    … SEO, you need a good user experience. Learn about UX & Conversion! $ 19 - Buy this eBook now » More info » Risks of links to PDF files? Read the transcript of the video here: “There’s no real risk in terms of links to PDF files. But PDF files are generally just not as useful as web pages. They indeed have some disadvantages: you can’t have…

    Joost De Valk/ Yoast- 28 readers -
  • Improve your small business SEO today

    … Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can do! In this article, I’ll go…

    Michiel Heijmans/ Yoastin SEO- 20 readers -
  • Optimize product images for your online shop

    … you need to consider when adding product images to your online shop. For good SEO, you need a good user experience. Learn about UX & Conversion! Checkout $ 19 – Buy this eBook now » More info » Product images set a mood While I was (re)writing the article on the internal search for your online shop, I once again realized how big a role…

    Michiel Heijmans/ Yoast- 17 readers -
  • eCommerce usability: the ultimate guide

    … will leave your online shop. Now make sure to keep that customer happy. There are some things you can do to help with that. Find more tips on that in our article on checkout page UX! Conclusion: eCommerce usability is a trade of its own Don’t trust your theme or eCommerce platform to fill in the blanks for you. Put some real effort in optimizing the usability of your eCommerce website. In the end, a better user experience will bring the SEO and conversion of your webshop to the next level as well. …

    Michiel Heijmans/ Yoast- 17 readers -
  • Where do you want me to click?

    …. Now that should be the orange button on that homepage! Also, the banner “Shop Top Brands” is just a list of products and prices. The call to action on that banner should also be clear (“Shop NOW” or something like that).” It seems we all learned quite a lot about UX and conversion optimization, as the 2016 Wallmart.com website really…

    Michiel Heijmans/ Yoast- 24 readers -
  • DIY: Test your mobile site!

    … More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites in our website reviews. After this post, you’ll be able to check your mobile website yourself on key elements. Use your phone…

    Michiel Heijmans/ Yoast- 10 readers -
  • 7 ways to increase sales by creating trust

    … a very nice woman, but listing actual pictures of yourself and/or your employees creates trust and pushes conversion due to recognition and identification. If you are using something like live chat on your website, this experience will definitely be enhanced by using an actual employer’s photo at that chat. 5. List your physical address People want…

    Michiel Heijmans/ Yoast- 14 readers -
  • Checkout page UX

    … as possible. Please realize that conversion and checkout page UX go hand in hand. Improving the UX of your checkout process will influence conversion as well. Progress bar One of the most important things to realize is that checkout page UX is actually about optimizing every single step (page) in the checkout process. Before going into detail, I’d like…

    Michiel Heijmans/ Yoast- 18 readers -
  • Shopping cart abandonment

    … leaving, it could give you some very useful insights. Baymard Institute has compiled 24 different studies and found that the average shopping cart abandonment is a whopping 68.63% (January 14, 2016). That’s a lot. It shows that you want to be sure you’ve looked at it from every possible angle. Want to learn how to improve the conversion on your…

    Michiel Heijmans/ Yoast- 25 readers -
  • The importance of typography

    …. Typography of links The design of the links in your texts itself is important. Of course, backlinks are important for SEO. However, the design of the links is important for Usability. Make absolutely clear what’s a link and what isn’t. You can do so by picking a different color or by adding an underline. To emphasize the link you can easily…

    Marieke Van De Rakt/ Yoast- 23 readers -
  • WordPress plugins and accessibility

    … WordPress recently announced that “all new or updated code released into WordPress core and bundled themes must conform with the WCAG 2.0 guidelines at level AA.” This means WordPress will be making the product more accessible with every new update. Rian Rietveld‘s article WordPress goes WCAG clearly reflects her enthusiasm about this step…

    Michiel Heijmans/ Yoastin Blogging- 21 readers -