Usability & Conversion

  • Why is site structure important?

    … Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google If your site is well…

    Marieke Van De Rakt/ Yoast- 20 readers -
  • Grow your business with ratings and reviews

    … Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean the product is just the right…

    Michiel Heijmans/ Yoast- 29 readers -
  • Enhance online shopping with eCommerce filters

    … filters for the material used or maybe what kind of style it is (urban, chic, outdoor, to name a few). Flawless UX and usability are very important for SEO. If you make your site function without fault, and your visitors can easily find what they want in your shop, you’ll get lower bounce rates and higher conversion rates. These are all signs…

    Michiel Heijmans/ Yoast- 36 readers -
  • Turn your online customer into a brand ambassador

    … will open a box with a predefined text about your shop, a link to your shop. Personalize it by adding the product name (“I just bought Product X on yourshop.com – it’s awesome!”). If the text is predefined, it’s literally two clicks that your future brand ambassador will be willing to make. Ask for testimonials Next to adding testimonials on your…

    Michiel Heijmans/ Yoastin Social- 20 readers -
  • Ask Yoast: Links to PDF files

    … SEO, you need a good user experience. Learn about UX & Conversion! $ 19 - Buy this eBook now » More info » Risks of links to PDF files? Read the transcript of the video here: “There’s no real risk in terms of links to PDF files. But PDF files are generally just not as useful as web pages. They indeed have some disadvantages: you can’t have…

    Joost De Valk/ Yoast- 30 readers -
  • Improve your small business SEO today

    … less long tail than the rest of your keyword focus. This content can be the solid base of your websites. Expand this base per product, service or business value so that you can focus on all the dynamic content you’ll write on a daily or weekly basis. Small business blogging The easiest way to keep your customers (and others) in the loop about your…

    Michiel Heijmans/ Yoastin SEO- 20 readers -
  • Optimize product images for your online shop

    … you need to consider when adding product images to your online shop. For good SEO, you need a good user experience. Learn about UX & Conversion! Checkout $ 19 – Buy this eBook now » More info » Product images set a mood While I was (re)writing the article on the internal search for your online shop, I once again realized how big a role…

    Michiel Heijmans/ Yoast- 17 readers -
  • eCommerce usability: the ultimate guide

    … will leave your online shop. Now make sure to keep that customer happy. There are some things you can do to help with that. Find more tips on that in our article on checkout page UX! Conclusion: eCommerce usability is a trade of its own Don’t trust your theme or eCommerce platform to fill in the blanks for you. Put some real effort in optimizing the usability of your eCommerce website. In the end, a better user experience will bring the SEO and conversion of your webshop to the next level as well. …

    Michiel Heijmans/ Yoast- 17 readers -
  • Where do you want me to click?

    …. Now that should be the orange button on that homepage! Also, the banner “Shop Top Brands” is just a list of products and prices. The call to action on that banner should also be clear (“Shop NOW” or something like that).” It seems we all learned quite a lot about UX and conversion optimization, as the 2016 Wallmart.com website really…

    Michiel Heijmans/ Yoast- 24 readers -
  • DIY: Test your mobile site!

    … the things in this article manually, just to make sure we’re not missing things. If you want to do these checks yourself, please do so as well. Sometimes common sense is much more valuable than what Google tells you :) Let me elaborate on that: This video is part of one of our online courses. Find out more about our Basic SEO training! Web developer…

    Michiel Heijmans/ Yoast- 10 readers -
  • 7 ways to increase sales by creating trust

    … as it comforts your visitor. 2. Testimonials create trust Do not brag about your products yourself. If your products or services are really that good, I’m sure you’ll find someone else that can do the bragging for you. Make sure your visitor understand that the testimonial is written by an actual customer, by listing at least name and company…

    Michiel Heijmans/ Yoast- 14 readers -
  • Checkout page UX

    … as possible. Please realize that conversion and checkout page UX go hand in hand. Improving the UX of your checkout process will influence conversion as well. Progress bar One of the most important things to realize is that checkout page UX is actually about optimizing every single step (page) in the checkout process. Before going into detail, I’d like…

    Michiel Heijmans/ Yoast- 18 readers -
  • Shopping cart abandonment

    … leaving, it could give you some very useful insights. Baymard Institute has compiled 24 different studies and found that the average shopping cart abandonment is a whopping 68.63% (January 14, 2016). That’s a lot. It shows that you want to be sure you’ve looked at it from every possible angle. Want to learn how to improve the conversion on your…

    Michiel Heijmans/ Yoast- 26 readers -
  • The importance of typography

    …. Typography of links The design of the links in your texts itself is important. Of course, backlinks are important for SEO. However, the design of the links is important for Usability. Make absolutely clear what’s a link and what isn’t. You can do so by picking a different color or by adding an underline. To emphasize the link you can easily…

    Marieke Van De Rakt/ Yoast- 23 readers -
  • WordPress plugins and accessibility

    … forward in terms of accessibility. It aligns with Morten Rand Hendriksen‘s statement during the State of Word 2015 (at 1:12:04 to be precise). We shouldn’t just focus on “study Javascript deeply” but also on “study accessibility deeply”. For us plugin developers, Rian makes a clear statement: “The accessibility of plugins is the responsibility of each…

    Michiel Heijmans/ Yoastin Blogging- 21 readers -