Usage Trends

  • The Shelf Life Of A Mobile Ad: Shorter Than You May Think

    … demonstrated by smartphone and tablet user bases, along with how these differ by operating system. As a note, these data are specifically garnered from millions of smartphone and tablet ad clicks originating from within the U.S. and Canada between July 8 and 14, 2014. While the highest percentage of total clicks comes at around the 15 second mark, let's…

    Andrew Waber/ Marketing Land- 12 readers -
  • What To Expect And How To Prepare As The U.S. Mobile Landscape Matures

    … expected to see tremendous continued growth, has also flattened. As consumers' tastes mature with the technology, the marriage of context and content becomes more important for marketers. This concept is likely partially responsible for holding back the widespread use of consumer wearable technology at the present time — the information and notifications…

    Andrew Waber/ Marketing Land- 9 readers -
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