Usage Trends

  • The Shelf Life Of A Mobile Ad: Shorter Than You May Think

    … within the first two minutes after it displays, it's very unlikely that it will receive a click at all. This pattern is nearly mirrored within the tablet ecosystem: That early peak in usage is more dramatic among tablet users but the subsequent fall is steeper. As such, 50% of all tablet clicks occur within the first 30 seconds of loading a page…

    Andrew Waber/ Marketing Land- 13 readers -
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