User Acquisition

    • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

      Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

      Nanigans- 25 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: User Acquisition Specialist, Square (San Francisco) Company Brief We started with a simple idea – that everyone should be able to accept credit cards – and we’ve been rethinking buying and selling ever since. We’re working hard to make commerce…

    Nanigans- 19 readers -
  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    … When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three…

    Nanigansin Social How To's- 15 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies in an end-to-end mobile measurement solution that can unlock 100% transparency into how your ad spend is turning into profit. For top app advertisers around the world, Nanigans’ mobile SDK helps them…

    Nanigans- 10 readers -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    … New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook…

    Nanigans- 15 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Digital Marketing & Analytics Associate, American Well (Boston) Company Brief American Well is the most trusted telehealth services provider, having delivered healthcare into people’s homes and workplaces for close to a decade. The company…

    Nanigans- 17 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 11 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    …’ lightweight mobile SDK provides real-time insights into in-app events or milestones that can be used to further improve campaign outcomes. When mobile gaming company PlayQ integrated the Nanigans SDK with puzzle adventure game Charm King, they discovered that Facebook’s carousel ads drove the strongest returns, producing twice the volume and 10…

    Nanigansin Social- 12 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … $44.2 billion. That’s how much revenue mobile games are projected to generate by 2018. This skyrocketing revenue isn’t even close to its full potential, as just 62% of the US population will play mobile games by that same year, according to eMarketer. Profit-driven advertising on Facebook has become a critical strategy for today’s most…

    Nanigansin Social- 14 readers -
  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    …, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 13 readers -
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