User Acquisition

    • Who’s Hiring in Growth Marketing: MealPal, Dashlane, Disruptor Beam, Stitch Fix

      Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

      Nanigans- 20 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    …, bids, placements, landing pages, and audiences to scale campaigns efficiently Prioritizing efforts and budgets to meet company goals Coordinating copy and the banner ad design process with our in-house design team For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 30 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … during and after campaign launches and improve where needed For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 21 readers -
  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    … When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three…

    Nanigansin Social How To's- 15 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … accomplish that goal and more. Measure Beyond the App Install In 2016, a staggering 23% of mobile apps are only used once in the first six months after they’re installed. If you’re investing ad budgets in user acquisition for your app, there’s a good chance you’re bringing on new users who may never engage with your app again. The ability to measure…

    Nanigans- 13 readers -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    … advertising as a critical engine of business growth. But during Q4, retailers tend to dominate the Facebook marketplace, driving up competition and driving away many performance-oriented game advertisers. This increased competition doesn’t mean that mobile game advertisers should avoid Facebook altogether during the holiday season. Savvy…

    Nanigans- 16 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … with acquisition and CRM teams to grow new customer base and to increase order frequency among existing diners through social ads For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 18 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 13 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 14 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 15 readers -
  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    …, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 15 readers -
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