User Acquisition

  • Who’s Hiring in Growth Marketing: MealPal, Dashlane, Disruptor Beam, Stitch Fix

    … of the team managing and growing our paid acquisition channels, including social, mobile and display. In this position, you will be responsible for campaign execution and optimization of a rapidly growing media plan, test new mobile and desktop ad networks and implement user acquisition strategies to help Dashlane acquire the next 10 million users faster…

    Nanigans- 23 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    … paid Facebook activity for generating new trials to Graze Shop and subscription services. Managing and executing digital marketing campaigns across key channels including SEM, SEO, display, social, affiliate, and native Managing programs to expected ROI with an understanding of cost of acquisition, retention and lifetime value Analyzing campaign…

    Nanigans- 35 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: User Acquisition Specialist, Square (San Francisco) Company Brief We started with a simple idea – that everyone should be able to accept credit cards – and we’ve been rethinking buying and selling ever since. We’re working hard to make commerce…

    Nanigans- 24 readers -
  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    … When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three…

    Nanigansin Social How To's- 25 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … accomplish that goal and more. Measure Beyond the App Install In 2016, a staggering 23% of mobile apps are only used once in the first six months after they’re installed. If you’re investing ad budgets in user acquisition for your app, there’s a good chance you’re bringing on new users who may never engage with your app again. The ability to measure…

    Nanigans- 18 readers -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    … advertising as a critical engine of business growth. But during Q4, retailers tend to dominate the Facebook marketplace, driving up competition and driving away many performance-oriented game advertisers. This increased competition doesn’t mean that mobile game advertisers should avoid Facebook altogether during the holiday season. Savvy…

    Nanigans- 20 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … serves the nation’s top health systems and health plans, more than 600 major employers and more than 25 million covered Americans. Role Overview American Well is seeking an analytical and scrappy marketer to join its growing digital marketing team. Responsibilities include: Managing execution and reporting for paid user acquisition campaigns across…

    Nanigans- 20 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 16 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time. How can…

    Nanigansin Social- 23 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 17 readers -
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