User Acquisition

  • Why Every Digital Advertiser Needs to Test Like a Scientist

    Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial is the gold standard of testing.

    Nanigans- 8 readers -
  • Who’s Hiring in Growth Marketing: MealPal, Dashlane, Disruptor Beam, Stitch Fix

    … of the team managing and growing our paid acquisition channels, including social, mobile and display. In this position, you will be responsible for campaign execution and optimization of a rapidly growing media plan, test new mobile and desktop ad networks and implement user acquisition strategies to help Dashlane acquire the next 10 million users faster…

    Nanigans- 25 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    … paid Facebook activity for generating new trials to Graze Shop and subscription services. Managing and executing digital marketing campaigns across key channels including SEM, SEO, display, social, affiliate, and native Managing programs to expected ROI with an understanding of cost of acquisition, retention and lifetime value Analyzing campaign…

    Nanigans- 36 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: User Acquisition Specialist, Square (San Francisco) Company Brief We started with a simple idea – that everyone should be able to accept credit cards – and we’ve been rethinking buying and selling ever since. We’re working hard to make commerce…

    Nanigans- 26 readers -
  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    … ambitious ROI goals. Thanks to a strategic approach and technology designed to enable scale, Playkot grew daily ad spend 60% while driving 59% higher average revenue per user. Click here to lean more about what made Playkot so successful at scale. Learn how today’s leading mobile game advertisers are using Nanigans to help them meet and exceed revenue growth on Facebook and beyond. Download the Gaming Guide…

    Nanigansin Social How To's- 27 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain…

    Nanigans- 20 readers -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    … New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook…

    Nanigans- 24 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … serves the nation’s top health systems and health plans, more than 600 major employers and more than 25 million covered Americans. Role Overview American Well is seeking an analytical and scrappy marketer to join its growing digital marketing team. Responsibilities include: Managing execution and reporting for paid user acquisition campaigns across…

    Nanigans- 21 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 17 readers -
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