User Acquisition

  • Who’s Hiring in Growth Marketing: MealPal, Dashlane, Disruptor Beam, Stitch Fix

    … in this role will manage, analyze and optimize paid digital and offline media to acquire new customer and optimize acquisition metrics such as conversion rates, cost per acquisition (CPA), and ROI by channel and media campaign. Responsibilities include: Testing, optimizing, scaling and tracking all digital marketing channels including paid social…

    Nanigans- 22 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    …, bids, placements, landing pages, and audiences to scale campaigns efficiently Prioritizing efforts and budgets to meet company goals Coordinating copy and the banner ad design process with our in-house design team For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 31 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … the Crunchyroll brand. Responsibilities include: Utilize all levers on social including content marketing, optimization, paid media, research, partnerships and data analysis Create innovative marketing and content plans to support new shows and partners Develop and implement creative content, engagement and measurement strategies Evaluate execution…

    Nanigans- 24 readers -
  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    … When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three…

    Nanigansin Social How To's- 18 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies in an end-to-end mobile measurement solution that can unlock 100% transparency into how your ad spend is turning into profit. For top app advertisers around the world, Nanigans’ mobile SDK helps them…

    Nanigans- 13 readers -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    … New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook…

    Nanigans- 16 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … Executing tests to measure lift, incrementality and brand recognition growth Developing messaging strategies to target different audiences for various product types and categories For the full job posting, click here. Growth Marketing Manager – Paid Social, Grubhub (Chicago) Company Brief Grubhub leads in the mobile food-ordering industry with a portfolio…

    Nanigans- 19 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 13 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    …’ lightweight mobile SDK provides real-time insights into in-app events or milestones that can be used to further improve campaign outcomes. When mobile gaming company PlayQ integrated the Nanigans SDK with puzzle adventure game Charm King, they discovered that Facebook’s carousel ads drove the strongest returns, producing twice the volume and 10…

    Nanigansin Social- 19 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 15 readers -
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