User Behavior

  • How do people view search engine results pages?

    … variables – number of ads in results, images, featured snippets etc – that can effect the reading pattern. There may well be a number of different patterns according to result types and, of course, user behaviour may change according to the intent behind the search. One thing seems to be clear though – the top two or three results still command most attention. (This is from an Advanced Web Ranking CTR study in 2014) …

    Graham Charlton/ Search Engine Watch- 23 readers -
  • CX versus UX: The Difference Between Customer and User

    …. Why are these differences important? Behavior is more likely to tell us what people will really do. My experience when watching people try to use products is that they often believe they are successful, even when they have not completed a task or action correctly. Users say they find a product satisfying or easy to use, even when they have had…

    Marketing Technology Blog- 18 readers -
  • Should You Change User Behavior on Your Landing Pages?

    … Many marketers believe that they are supposed to change a user’s behavior. According to the theory, an effective landing page will challenge a user’s existing behavior and attempt to get them to adopt a new behavior that involves a conversion action. Most landing pages are attempting to coerce a potential customer to get, do, buy, change…

    Jeremy Smith/ The Daily Egg- 23 readers -
  • The Surprising Secret to Higher Email Open Rates

    … and try all the features of your software. There are others who don’t catch up to the software and tools that easily. Tracking each visitor’s behavior and usage can help you segment them into separate lists. The power users can be sent advanced mailing, while the ones who are struggling can be helped with educational mails. You can further send…

    George Mathew/ The Daily Eggin EMail- 29 readers -
Get the top posts daily into your mailbox!
More from around the web