User Data

  • Balancing App Monetization With the User Experience

    … to insert targeted ads in your app. The longer they play, the more ads they see, and the more money the developer makes. This is why a stellar UX is crucial for apps utilizing this model. Pros: Easy to generate downloads, as there is no cost to try the app. Mobile apps can collect a ton of data on their users–including in-app behavior…

    Inside Facebookin Mobile- 13 readers -
  • Facebook VP Arrested in Brazil

    … Facebook’s vice president of Latin America Diego Dzodan was arrested in Sao Paulo, AP reported. According to AP, a judge in Brazil’s northeastern state of Sergipe ordered the arrest due to the social network’s failure to comply with a judicial order requesting information as part of a “secret investigation” involving organized crime and drug…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Understanding Your Facebook Apps: Your Privacy Depends On It

    … leaving behind evidence of your cyber-travels, and possibly leaving your private information vulnerable to hackers. Facebook itself advises users that logging into unaffiliated sites via your account should be avoided, because it could be a “phishing expedition.” Only websites and apps sharing the Facebook platform are considered safe connections…

    Mary C. Long/ AllFacebookin Social Facebook- 24 readers -
  • CNBC Survey Respondents Trash Facebook

    … Respondents to a recent survey conducted by SurveyMonkey on behalf of CNBC were not kind to Facebook. According to CNBC: 45 percent of respondents said Facebook was the technology company that most concerned them in terms of privacy and collection of personal data. Google and Apple were next, at 21 percent and 6.6 percent, respectively, while…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 6 readers -
  • Why Every Marketer Should Leverage Retargeting

    Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on. Retargeting allows you to show ads directly to visitors after they’ve left a site or landing page, providing multiple shots at the conversion. That is why retargeting has become an essential tactic in the digital marketer’s arsenal.

    Ratko Vidakovic/ Marketing Land- 24 readers -
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