User Data

  • Balancing App Monetization With the User Experience

    …, location, age, sex, gender and more–that is extremely valuable to advertisers. Spending on mobile advertising is on the rise, and there is no shortage of companies looking to target an app’s audience when it aligns with their target customers. It is a highly effective way of promoting long-term use if ads don’t dominate the users’ experience…

    Inside Facebookin Mobile- 19 readers -
  • Facebook VP Arrested in Brazil

    … trafficking. AP added that Facebook-owned messaging application WhatsApp was blocked in Brazil in December for failure to surrender user information to law enforcement, and Globo reported that Dzodan’s arrest is related to that WhatsApp user data. Readers: How can Facebook continue to maintain a balance between protecting its users and assisting in law-enforcement efforts? The photo of Dzodan is from his LinkedIn account. …

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Understanding Your Facebook Apps: Your Privacy Depends On It

    … in via Facebook as yourself. Also note that if you connect via normal Facebook Login first, you can’t switch back to anonymous if you get spooked. However, the reverse is possible. In either case, your privacy is at stake, since any app you add via Facebook has access to the same information Facebook is privy to, as they share the same platform…

    Mary C. Long/ AllFacebookin Social Facebook- 24 readers -
  • Why Every Marketer Should Leverage Retargeting

    … marketers, as well: 1. Second Chance To Convert A Visitor What makes retargeting especially powerful is the fact that it only targets users that have visited one of your websites or landing pages. This means these visitors have already been exposed to your brand and very likely your product or service. As a result, these visitors are more…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 29 readers -
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