User Data

  • How Mr. Lube Canada leveraged data to create a personalized customer experience

    …. This has included writing over 300 case studies, moderating live event interviews, and producing video content. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Email Marketing Tags: canada, customer engagement, Email Marketing, mr. lube, personalization, user data, Webinars …

    MarketingSherpa Blogin EMail How To's- 16 readers -
  • Balancing App Monetization With the User Experience

    … to insert targeted ads in your app. The longer they play, the more ads they see, and the more money the developer makes. This is why a stellar UX is crucial for apps utilizing this model. Pros: Easy to generate downloads, as there is no cost to try the app. Mobile apps can collect a ton of data on their users–including in-app behavior…

    Inside Facebookin Mobile- 22 readers -
  • Facebook VP Arrested in Brazil

    … trafficking. AP added that Facebook-owned messaging application WhatsApp was blocked in Brazil in December for failure to surrender user information to law enforcement, and Globo reported that Dzodan’s arrest is related to that WhatsApp user data. Readers: How can Facebook continue to maintain a balance between protecting its users and assisting in law-enforcement efforts? The photo of Dzodan is from his LinkedIn account. …

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • Understanding Your Facebook Apps: Your Privacy Depends On It

    … leaving behind evidence of your cyber-travels, and possibly leaving your private information vulnerable to hackers. Facebook itself advises users that logging into unaffiliated sites via your account should be avoided, because it could be a “phishing expedition.” Only websites and apps sharing the Facebook platform are considered safe connections…

    Mary C. Long/ AllFacebookin Social Facebook- 25 readers -
  • CNBC Survey Respondents Trash Facebook

    … Respondents to a recent survey conducted by SurveyMonkey on behalf of CNBC were not kind to Facebook. According to CNBC: 45 percent of respondents said Facebook was the technology company that most concerned them in terms of privacy and collection of personal data. Google and Apple were next, at 21 percent and 6.6 percent, respectively, while…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 6 readers -
  • Why Every Marketer Should Leverage Retargeting

    … campaign. From a marketer’s perspective, this can translate into high ROI. In fact, many people consider retargeting to be the “cream of the crop” tactic in display advertising when it comes to ROI, however, attribution models can often muddy the waters (a topic for another day). Furthermore, because of the increased level of targeting…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 34 readers -
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