User Data

  • Balancing App Monetization With the User Experience

    …, location, age, sex, gender and more–that is extremely valuable to advertisers. Spending on mobile advertising is on the rise, and there is no shortage of companies looking to target an app’s audience when it aligns with their target customers. It is a highly effective way of promoting long-term use if ads don’t dominate the users’ experience…

    Inside Facebookin Mobile- 10 readers -
  • Facebook VP Arrested in Brazil

    … trafficking. AP added that Facebook-owned messaging application WhatsApp was blocked in Brazil in December for failure to surrender user information to law enforcement, and Globo reported that Dzodan’s arrest is related to that WhatsApp user data. Readers: How can Facebook continue to maintain a balance between protecting its users and assisting in law-enforcement efforts? The photo of Dzodan is from his LinkedIn account. …

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Understanding Your Facebook Apps: Your Privacy Depends On It

    … are hidden dangers that may make this convenience more trouble than it’s worth, allowing applications creepy access. Go to your settings on Facebook, click on apps, and chances are that you’ll find a bunch of sites there that you can’t remember even visiting, which are now publicly bookmarked — because you logged into those remote sites using your…

    Mary C. Long/ AllFacebookin Social Facebook- 21 readers -
  • Why Every Marketer Should Leverage Retargeting

    Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on. Retargeting allows you to show ads directly to visitors after they’ve left a site or landing page, providing multiple shots at the conversion. That is why retargeting has become an essential tactic in the digital marketer’s arsenal.

    Ratko Vidakovic/ Marketing Land- 20 readers -
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