User Data

  • Balancing App Monetization With the User Experience

    … to insert targeted ads in your app. The longer they play, the more ads they see, and the more money the developer makes. This is why a stellar UX is crucial for apps utilizing this model. Pros: Easy to generate downloads, as there is no cost to try the app. Mobile apps can collect a ton of data on their users–including in-app behavior…

    Inside Facebookin Mobile- 16 readers -
  • Facebook VP Arrested in Brazil

    … Facebook’s vice president of Latin America Diego Dzodan was arrested in Sao Paulo, AP reported. According to AP, a judge in Brazil’s northeastern state of Sergipe ordered the arrest due to the social network’s failure to comply with a judicial order requesting information as part of a “secret investigation” involving organized crime and drug…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Understanding Your Facebook Apps: Your Privacy Depends On It

    When you’re on the move, exploring various sites — maybe for research reasons, maybe just for fun — you’re often offered the chance to log in via your Facebook account, rather than creating a whole new account with a site you may never visit again. Sounds simple enough, right? But as with most things that seem too good to be true, there are hidden dangers that may make this c ...

    Mary C. Long/ AllFacebook- 24 readers -
  • Why Every Marketer Should Leverage Retargeting

    … marketers, as well: 1. Second Chance To Convert A Visitor What makes retargeting especially powerful is the fact that it only targets users that have visited one of your websites or landing pages. This means these visitors have already been exposed to your brand and very likely your product or service. As a result, these visitors are more…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 27 readers -
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