User Engagement

  • What A Kickass Traffic-Generating Headline Is Made Up Of?

    … In today’s information-driven digital landscape, each piece of content bears the sole aim of dragging maximum traffic. But, is it just the story that drags traffic, or is there something more that compels a reader to click your blog? Well, let’s first see what the facts show. A recent ‘Conductor study’ found that the well-framed headlines have…

    Blogtrepreneur- 10 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 15 readers -
  • Increase User Engagement For PPC Traffic

    … For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan…

    Rachael Law/ PPC Heroin Paid Search- 26 readers -
  • Why Engagement Doesn’t Always Lead to Conversions (& What to Do About It)

    … website. That’s why you need just the right amount of engagement in your conversion optimization recipe. Keep reading, and I’ll explain. First off, what are the different types of engagement? Engagement is a predictive measurement. By analyzing how users engage with your page and online content, you can predict their likeliness to convert…

    The Daily Eggin Social- 19 readers -
  • Captain Up Launches to Boost User Engagement, Retention

    … Captain Up, an engagement and retention platform which specializes in gaming and social tools, has announced its global public launch. The company aims to turn casual app and website users into loyal customers through the integration of user retention and monetization tools, which make experiences feel more social, or feel more like games…

    AllFacebook- 10 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … Mobile advertising measurement platform AppsFlyer, and GameAnalytics, a free analytics engine for game studios (pictured), have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process…

    AllTwitterin Mobile- 14 readers -
  • Localytics: User Retention Falls in Q4 2014

    … App marketing and analytics platform, Localytics, has released its newest indexes, measuring app engagement, app launches and more during the fourth quarter of 2014. The company’s Q4 App Stickiness Index showed user engagement peaked in December, as the number of users who use the same app more than 10 times per month reached 30 percent…

    AllFacebook- 15 readers -
  • 5 Reasons Why Your Ugly Website Is Actually Okay

    … leading websites, because it has few distractions. The focus of the site is on content — delivering information to the user, distraction free. Even Wikipedia’s recent design changes — which outraged some — didn’t really change much. Wikipedia has too much to lose from a drastic redesign. Though some opine, Wikipedia is sticking to its not-so-beautiful…

    Neil Patel/ The Daily Egg- 29 readers -
  • How To Increase Conversion Rates Using Gamification

    …. The best part is Dropbox is rewarding users with what they are selling in the first place. As you use more space, you become more invested in the app. When you reach your limit, you have to convert to a paid user. Progress Bars A progress bar is a useful tool if you want users going through a series of steps. The progress feedback lets users know how…

    Sid Bharath/ The Daily Eggin Social Google How To's- 23 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    …. Google Analytics Sees Your Event As A User Engagement You should see a marked drop in bounce rate. Boy, I sure did. Adding the Event changes the way Google Analytics calculates bounce rate. When the Event is sent, Google Analytics sees this as a visitor engagement, just as it would if the visitor had clicked on something. Therefore, anyone who…

    Brian Massey/ Marketing Landin Google- 10 readers -
  • How To Amp Up Your User Engagement (And Get More Links)

    … to you seems like it would be a good thing, doesn't it? We talk a lot about creating good, useful content. We talk about socializing it. What we don't talk about as much is user engagement with that content. So, let's dive into that and see how it relates to (hopefully!) helping you generate more amazing and relevant content and links. Blog…

    Julie Joyce/ Search Engine Landin SEO- 27 readers -
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