User Engagement

  • What A Kickass Traffic-Generating Headline Is Made Up Of?

    … as more authentic, impartial, and intriguing. Examples: Things Not to Say to a Working Mom Design Mistakes That Hamper User Interaction Hence, after reading the above pointers, we can say that creating a traffic generating headline is perhaps a perfect blend of the both i.e. Science and Art. Depending upon a writer’s need, sometimes a pure…

    Blogtrepreneur- 12 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 18 readers -
  • Increase User Engagement For PPC Traffic

    … For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan…

    Rachael Law/ PPC Heroin Paid Search- 30 readers -
  • Why Engagement Doesn’t Always Lead to Conversions (& What to Do About It)

    … website. That’s why you need just the right amount of engagement in your conversion optimization recipe. Keep reading, and I’ll explain. First off, what are the different types of engagement? Engagement is a predictive measurement. By analyzing how users engage with your page and online content, you can predict their likeliness to convert…

    The Daily Eggin Social- 24 readers -
  • Captain Up Launches to Boost User Engagement, Retention

    … Captain Up, an engagement and retention platform which specializes in gaming and social tools, has announced its global public launch. The company aims to turn casual app and website users into loyal customers through the integration of user retention and monetization tools, which make experiences feel more social, or feel more like games…

    AllFacebook- 10 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … Mobile advertising measurement platform AppsFlyer, and GameAnalytics, a free analytics engine for game studios (pictured), have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process…

    AllTwitterin Mobile- 14 readers -
  • Localytics: User Retention Falls in Q4 2014

    … App marketing and analytics platform, Localytics, has released its newest indexes, measuring app engagement, app launches and more during the fourth quarter of 2014. The company’s Q4 App Stickiness Index showed user engagement peaked in December, as the number of users who use the same app more than 10 times per month reached 30 percent…

    AllFacebook- 18 readers -
  • 5 Reasons Why Your Ugly Website Is Actually Okay

    … leading websites, because it has few distractions. The focus of the site is on content — delivering information to the user, distraction free. Even Wikipedia’s recent design changes — which outraged some — didn’t really change much. Wikipedia has too much to lose from a drastic redesign. Though some opine, Wikipedia is sticking to its not-so-beautiful…

    Neil Patel/ The Daily Egg- 33 readers -
  • How To Increase Conversion Rates Using Gamification

    … to compete. Pitting your customers against each other in a competition and displaying their standings on a leaderboard can be a great way to get them to perform a set of complicated tasks. Autodesk used this for their 3DS-Max game design product. The software costs $3,600 per license, making it a significant investment for anyone interested…

    Sid Bharath/ The Daily Eggin Social Google How To's- 28 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    …, GTM has implemented event listeners. These tools place some Javascript on your pages that listen for certain events, including: Click Listener: tells GTM when someone clicks on something in your site that doesn't generate a new page Form Submit Listener: tells GTM when someone submits a form Link Click Listener: tells GTM when someone clicks…

    Brian Massey/ Marketing Landin Google- 10 readers -
  • How To Amp Up Your User Engagement (And Get More Links)

    … to you seems like it would be a good thing, doesn't it? We talk a lot about creating good, useful content. We talk about socializing it. What we don't talk about as much is user engagement with that content. So, let's dive into that and see how it relates to (hopefully!) helping you generate more amazing and relevant content and links. Blog…

    Julie Joyce/ Search Engine Landin SEO- 32 readers -
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