User Engagement

  • What A Kickass Traffic-Generating Headline Is Made Up Of?

    … as more authentic, impartial, and intriguing. Examples: Things Not to Say to a Working Mom Design Mistakes That Hamper User Interaction Hence, after reading the above pointers, we can say that creating a traffic generating headline is perhaps a perfect blend of the both i.e. Science and Art. Depending upon a writer’s need, sometimes a pure…

    Blogtrepreneur- 7 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 13 readers -
  • 10 Reasons Why You Suck at Email Marketing

    … Did you know the average email open rate hovers around 30% and the average click through rate is between 3 and 5%? According to this recent benchmark data report from HubSpot earlier this year, it’s true. Oof, those numbers are hard to handle even on a good day. And if you suck at email marketing? You’d be begging to get just 3% of people…

    How To Make Money Onlinein EMail- 14 readers -
  • Increase User Engagement For PPC Traffic

    … For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan…

    Rachael Law/ PPC Heroin Paid Search- 20 readers -
  • Why Engagement Doesn’t Always Lead to Conversions (& What to Do About It)

    … website. That’s why you need just the right amount of engagement in your conversion optimization recipe. Keep reading, and I’ll explain. First off, what are the different types of engagement? Engagement is a predictive measurement. By analyzing how users engage with your page and online content, you can predict their likeliness to convert…

    The Daily Eggin Social- 12 readers -
  • Captain Up Launches to Boost User Engagement, Retention

    … Captain Up, an engagement and retention platform which specializes in gaming and social tools, has announced its global public launch. The company aims to turn casual app and website users into loyal customers through the integration of user retention and monetization tools, which make experiences feel more social, or feel more like games…

    AllFacebook- 10 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value. AppsFlyer’s technology is used to measure user acquisition across multiple sources, including organic, viral and social acquisition. The platform is integrated with over 700 ad networks and media sources, which helps publishers find the best possible…

    AllTwitterin Mobile- 12 readers -
  • Localytics: User Retention Falls in Q4 2014

    …, on the other hand, had the lowest number of launches per month for the quarter, at just fewer than eight. “The high volume of new device launches and increased marketing campaigns in Q4 presents both opportunity and risk for app engagement,” said Raj Aggarwal, CEO of Localytics, in a statement. “The winners were apps that invested in understanding…

    AllFacebook- 14 readers -
  • 5 Reasons Why Your Ugly Website Is Actually Okay

    … leading websites, because it has few distractions. The focus of the site is on content — delivering information to the user, distraction free. Even Wikipedia’s recent design changes — which outraged some — didn’t really change much. Wikipedia has too much to lose from a drastic redesign. Though some opine, Wikipedia is sticking to its not-so-beautiful…

    Neil Patel/ The Daily Egg- 26 readers -
  • How To Increase Conversion Rates Using Gamification

    …, within 5 months of launch, Codeacademy had reached a million users because of their simple gamification strategy. Progress bars are particularly useful as an onboarding tool for Web apps and SaaS businesses. A good example of this is Evernote. Evernote works on a freemium basis, but their conversion rates depend on how much time users invest…

    Sid Bharath/ The Daily Eggin Social Google How To's- 17 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    … seconds or longer therefore won't count toward your bounce rate. However, this solution uses calls for a version of Google Analytics that predates Universal Analytics. Since our Conversion Scientist blog uses the new Universal Analytics and Google Tag Manager, the calls that Aris uses in his solution won't work for us. Google Tag Manager (GTM…

    Brian Massey/ Marketing Landin Google- 10 readers -
  • How To Amp Up Your User Engagement (And Get More Links)

    … to you seems like it would be a good thing, doesn't it? We talk a lot about creating good, useful content. We talk about socializing it. What we don't talk about as much is user engagement with that content. So, let's dive into that and see how it relates to (hopefully!) helping you generate more amazing and relevant content and links. Blog…

    Julie Joyce/ Search Engine Landin SEO- 20 readers -
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