User Engagement

  • What A Kickass Traffic-Generating Headline Is Made Up Of?

    … as more authentic, impartial, and intriguing. Examples: Things Not to Say to a Working Mom Design Mistakes That Hamper User Interaction Hence, after reading the above pointers, we can say that creating a traffic generating headline is perhaps a perfect blend of the both i.e. Science and Art. Depending upon a writer’s need, sometimes a pure…

    Blogtrepreneur- 15 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    …, but still valuable features they offer, as examples. Josh Todd, chief marketing officer at Localytics, commented: There’s an outdated belief among app owners that in-app messages are viewed as intrusive or “spammy.” In this new research, we chose to challenge that way of thinking. What our data shows is that—when done right—in-app messages can actually be strategically used to drive increased loyalty and engagement by showing users the true value of an app. Localytics’ complete research is available here. …

    AllFacebook- 18 readers -
  • Increase User Engagement For PPC Traffic

    … For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan…

    Rachael Law/ PPC Heroin Paid Search- 31 readers -
  • Why Engagement Doesn’t Always Lead to Conversions (& What to Do About It)

    … website. That’s why you need just the right amount of engagement in your conversion optimization recipe. Keep reading, and I’ll explain. First off, what are the different types of engagement? Engagement is a predictive measurement. By analyzing how users engage with your page and online content, you can predict their likeliness to convert…

    The Daily Eggin Social- 26 readers -
  • Captain Up Launches to Boost User Engagement, Retention

    … Captain Up, an engagement and retention platform which specializes in gaming and social tools, has announced its global public launch. The company aims to turn casual app and website users into loyal customers through the integration of user retention and monetization tools, which make experiences feel more social, or feel more like games…

    AllFacebook- 12 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value. AppsFlyer’s technology is used to measure user acquisition across multiple sources, including organic, viral and social acquisition. The platform is integrated with over 700 ad networks and media sources, which helps publishers find the best possible…

    AllTwitterin Mobile- 15 readers -
  • Localytics: User Retention Falls in Q4 2014

    … App marketing and analytics platform, Localytics, has released its newest indexes, measuring app engagement, app launches and more during the fourth quarter of 2014. The company’s Q4 App Stickiness Index showed user engagement peaked in December, as the number of users who use the same app more than 10 times per month reached 30 percent…

    AllFacebook- 20 readers -
  • 5 Reasons Why Your Ugly Website Is Actually Okay

    … design, then you are essentially changing your branding. This happened with eBay not too long ago, when they transitioned from an ugly 80s-style logo to a slightly more millennial approach. Thankfully, the world’s largest online marketplace was able to pull it off. Their website is now the better for it. Remember the old one? Image from http…

    Neil Patel/ The Daily Egg- 35 readers -
  • How To Increase Conversion Rates Using Gamification

    …. The best part is Dropbox is rewarding users with what they are selling in the first place. As you use more space, you become more invested in the app. When you reach your limit, you have to convert to a paid user. Progress Bars A progress bar is a useful tool if you want users going through a series of steps. The progress feedback lets users know how…

    Sid Bharath/ The Daily Eggin Social Google How To's- 35 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    … seconds or longer therefore won't count toward your bounce rate. However, this solution uses calls for a version of Google Analytics that predates Universal Analytics. Since our Conversion Scientist blog uses the new Universal Analytics and Google Tag Manager, the calls that Aris uses in his solution won't work for us. Google Tag Manager (GTM…

    Brian Massey/ Marketing Landin Google- 12 readers -
  • How To Amp Up Your User Engagement (And Get More Links)

    … to you seems like it would be a good thing, doesn't it? We talk a lot about creating good, useful content. We talk about socializing it. What we don't talk about as much is user engagement with that content. So, let's dive into that and see how it relates to (hopefully!) helping you generate more amazing and relevant content and links. Blog…

    Julie Joyce/ Search Engine Landin SEO- 37 readers -
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