User Engagement

  • What A Kickass Traffic-Generating Headline Is Made Up Of?

    … as more authentic, impartial, and intriguing. Examples: Things Not to Say to a Working Mom Design Mistakes That Hamper User Interaction Hence, after reading the above pointers, we can say that creating a traffic generating headline is perhaps a perfect blend of the both i.e. Science and Art. Depending upon a writer’s need, sometimes a pure…

    Blogtrepreneur- 9 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 14 readers -
  • 10 Reasons Why You Suck at Email Marketing

    … Did you know the average email open rate hovers around 30% and the average click through rate is between 3 and 5%? According to this recent benchmark data report from HubSpot earlier this year, it’s true. Oof, those numbers are hard to handle even on a good day. And if you suck at email marketing? You’d be begging to get just 3% of people…

    How To Make Money Onlinein EMail- 14 readers -
  • Increase User Engagement For PPC Traffic

    … For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan…

    Rachael Law/ PPC Heroin Paid Search- 26 readers -
  • Why Engagement Doesn’t Always Lead to Conversions (& What to Do About It)

    … website. That’s why you need just the right amount of engagement in your conversion optimization recipe. Keep reading, and I’ll explain. First off, what are the different types of engagement? Engagement is a predictive measurement. By analyzing how users engage with your page and online content, you can predict their likeliness to convert…

    The Daily Eggin Social- 16 readers -
  • Captain Up Launches to Boost User Engagement, Retention

    … Captain Up, an engagement and retention platform which specializes in gaming and social tools, has announced its global public launch. The company aims to turn casual app and website users into loyal customers through the integration of user retention and monetization tools, which make experiences feel more social, or feel more like games…

    AllFacebook- 10 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value. AppsFlyer’s technology is used to measure user acquisition across multiple sources, including organic, viral and social acquisition. The platform is integrated with over 700 ad networks and media sources, which helps publishers find the best possible…

    AllTwitterin Mobile- 14 readers -
  • Localytics: User Retention Falls in Q4 2014

    … App marketing and analytics platform, Localytics, has released its newest indexes, measuring app engagement, app launches and more during the fourth quarter of 2014. The company’s Q4 App Stickiness Index showed user engagement peaked in December, as the number of users who use the same app more than 10 times per month reached 30 percent…

    AllFacebook- 14 readers -
  • 4 Shocking Email Marketing Studies That’ll Make You Change the Way You Market

    Let’s just all get on the same page for a minute. We already know that email is the most powerful marketing channel that we have available. We already know that email has an ROI of 4,300%. We already know that email is the second biggest acquisition channel, right behind organic search. We already know that email has more active users than all the social media platforms combi ...

    Neil Patel/ The Daily Egg- 27 readers -
  • 5 Reasons Why Your Ugly Website Is Actually Okay

    … leading websites, because it has few distractions. The focus of the site is on content — delivering information to the user, distraction free. Even Wikipedia’s recent design changes — which outraged some — didn’t really change much. Wikipedia has too much to lose from a drastic redesign. Though some opine, Wikipedia is sticking to its not-so-beautiful…

    Neil Patel/ The Daily Egg- 28 readers -
  • How To Increase Conversion Rates Using Gamification

    …. The best part is Dropbox is rewarding users with what they are selling in the first place. As you use more space, you become more invested in the app. When you reach your limit, you have to convert to a paid user. Progress Bars A progress bar is a useful tool if you want users going through a series of steps. The progress feedback lets users know how…

    Sid Bharath/ The Daily Eggin Social Google How To's- 20 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    …. Google Analytics Sees Your Event As A User Engagement You should see a marked drop in bounce rate. Boy, I sure did. Adding the Event changes the way Google Analytics calculates bounce rate. When the Event is sent, Google Analytics sees this as a visitor engagement, just as it would if the visitor had clicked on something. Therefore, anyone who…

    Brian Massey/ Marketing Landin Google- 10 readers -
  • How To Amp Up Your User Engagement (And Get More Links)

    …. Internal Links If it makes sense to link to another page of your site, do it. Otherwise, users might not find that content easily. To again reference what Search Engine Land does, take a look at their Related Entries and Related Topics, which are found at the bottom of most articles: I love these when I come across them on any site, as when I'm…

    Julie Joyce/ Search Engine Landin SEO- 24 readers -
Get the top posts daily into your mailbox!
More from around the web