User Experience

User experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system.
Posts about User Experience
    • Why a Killer UX Doesn’t Always Translate into Conversions

      One person’s killer UX is another’s UX killer. Why not copy the killer user experience of a famous site in your industry? The short answer? You’re not them. The longer answer is that unless you’re copying a fully optimized site with all the same variables, targets, and exact same audience, you’re likely setting yourself up for failur ...

      The Daily Egg- 22 readers -
    • 2017 Web Design and User Experience Trends

      We really did enjoy our previous layout on the MarTech blog but knew that it appeared a bit aged. While it was functional, it just didn’t acquire new visitors as it once did. I believe people arrived at the site, thought it was a bit behind on its design – and they made the assumption that the content might be as well. Simply put, we had an ugly baby.

      Douglas Karr/ Marketing Technology Blogin Content- 24 readers -
    • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

      January 31, 2017 What’s one HUGE factor influencing your conversion rate? And not only your conversion rate, but the conversion rate of your returning users? Or even the number of users you have returning? User experience. As digital marketers, we want to speak to our users about their specific pain points on a level that is appealing and understandable.

      PPC Heroin Paid Search- 11 readers -
  • 2017 Web Design and User Experience Trends

    …% for the same period last year. Don’t underestimate the value of your users’ experience and its impact on acquisition and retention. If it’s time to give your site a facelift again… there are a ton of opportunities out there to help you improve the user experience (UX) for your visitors. The Deep End put together this infographic with some ideas on where…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • SEO and UX Lessons from Home Improvement Purgatory

    … has other types of cabinet latches that might work better for my situation. Another option here is to use breadcrumb navigation elements on internal pages so that users can effortlessly click back to shallower sections of the site. A great example of high utility breadcrumb navigation Understatement of the year: User experience on a website…

    Portent, Incin SEO- 21 readers -
  • Facebook Sets Up Shop in Paris’ Station F Startup Campus

    …. This six-month program is designed for 10 to 15 startups dedicated to data, which will take up an 80-desk zone on campus. Wait– it gets even better: These startups and the rest of the entire Station F campus will be able to benefit from Facebook’s experts and experience in a variety of fields, including marketing, technical development, UX/UI (user…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • 27 Advanced Segments Templates for Google Analytics

    … Advanced segments in Google Analytics are one of the most powerful tools for gaining immense insight into your visitors. Not utilizing them is a HUGE mistake for any web site owner. For this reason I've spent the time creating, collecting and consolidating them to aid you in your Google Analytics mastery. The post 27 Advanced Segments Templates…

    Andy Forsberg/ Penguin Initiativesin Google- 27 readers -
  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … platforms, is continually evolving. Additionally, video on Facebook is relatively new (vs. YouTube for example). Therefore, it should be expected that the features, functionality, and user experience with Facebook’s video offerings will evolve, likely quite rapidly. In order to best guarantee success, it’s critical to constantly test and evaluate…

    Greg Jarboe/ ReelSEOin Social Facebook- 15 readers -
  • How to minimise the interaction cost of your web forms

    … Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’. Every interaction your user has with your…

    Graham Charlton/ Search Engine Watchin How To's- 11 readers -
  • Are you asking for too much information on web forms?

    … Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand that a certain amount of information is required – to complete a transaction, to register etc. However, it’s important to realise the drawbacks of being seen to ask too much of users. These…

    Graham Charlton/ Search Engine Watch- 9 readers -
  • How to make longer web forms easier for users

    … Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information. For example, forms on travel and financial websites have to be longer than most by necessity. Long forms like this can be off-putting for users as they can give…

    Graham Charlton/ Search Engine Watchin How To's- 16 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … A well-designed social media campaign is just half of the battle for direct response advertisers; it’s still easy to lose customers on the path from social media click to website conversion. To make the user experience seamless for would-be travelers, align the style and focus of your ad and landing page, making sure to feature the same deal…

    Nanigansin Social- 11 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …, usability and UX possess different meanings. Improving the usability on your website has to do with making it easy for the online visitor to navigate your site by simplifying the booking process and providing ‘straight to the point’ information. On the other hand, providing a great UX is focused on creating a meaningful connection with the online…

    Melody Ciria/ E-Marketing Associatesin Content- 12 readers -
  • Why the online user experience should be a priority for all businesses

    … of the key findings from the research. And while I can’t claim to be an all-singing, all-dancing UX expert, I know from working with UX specialists that companies can do a number of things to brush up on theirs. Here, with some help from Sigma, the user experience agency that conducted the research, I’ve noted down three key things businesses can address…

    State of Digital- 14 readers -
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