User Experience

User experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system.
Posts about User Experience
    • Building your SEO strategy in 2017: what’s most important?

      If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google.

      Marcela De Vivo/ Search Engine Watchin SEO- 39 readers -
    • SEO and UX Lessons from Home Improvement Purgatory

      Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck.

      Portent, Incin SEO- 17 readers -
  • Facebook Sets Up Shop in Paris’ Station F Startup Campus

    The “first worldwide Startup Garage” at Station F in Paris will devote several spaces to launch partner Facebook. Station F announced in a blog post that Facebook will launch a program in April called Startup Garage From Facebook at Station F, which will be a six-month program designed for participation by 10 to 15 data start-ups, occupying an 80-zone area of the campus.

    David Cohen/ AllFacebook- 11 readers -
  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … Insights & Best Practices.” As you may know, Mark Robertson is the Founder of ReelSEO (now TubularInsights), and he's one of the industry's leading advocates for video marketing - educating marketers, brands and publishers in strategies and best practices for video marketing, social video, and advertising. I interviewed Robertson about his thoughts…

    Greg Jarboe/ ReelSEOin Social Facebook- 12 readers -
  • How to minimise the interaction cost of your web forms

    … Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’. Every interaction your user has with your…

    Graham Charlton/ Search Engine Watchin How To's- 9 readers -
  • Are you asking for too much information on web forms?

    … Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand that a certain amount of information is required – to complete a transaction, to register etc. However, it’s important to realise the drawbacks of being seen to ask too much of users. These…

    Graham Charlton/ Search Engine Watch- 7 readers -
  • How to make longer web forms easier for users

    … Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information. For example, forms on travel and financial websites have to be longer than most by necessity. Long forms like this can be off-putting for users as they can give…

    Graham Charlton/ Search Engine Watchin How To's- 14 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … different benefits to different buyer personas. As you can see, each ad targets a different kind of use case: solo adventure, business trip, or romantic getaway. Combined with Twitter’s wide arsenal of targeting capabilities, these ads can inspire all sorts of audiences to click through to the IHG Rewards Club site. 4. Booking.com Lands The Landing Page…

    Nanigansin Social- 9 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem. The most…

    Melody Ciria/ E-Marketing Associatesin Content- 10 readers -
  • Why the online user experience should be a priority for all businesses

    … of the key findings from the research. And while I can’t claim to be an all-singing, all-dancing UX expert, I know from working with UX specialists that companies can do a number of things to brush up on theirs. Here, with some help from Sigma, the user experience agency that conducted the research, I’ve noted down three key things businesses can address…

    State of Digital- 12 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … cycle. Lean UX is constantly validating UX designers’ assumptions in order to build a user-friendly website that provides information, or highlights a product or service. Everything about user experience begins with research and strategy. Prior to creating any wireframes to determine the features of a site or application, we need learn about user…

    ROI Factor Blog- 20 readers -
  • Why Personalization Should Be Invisible To Your Users

    … Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us. But personalization can come with unexpected costs that eat into its efficacy, and it can even turn customers away and tarnish your brand…

    The Daily Egg- 7 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … driven by intent… The search box is fundamentally different than a visit to a bookmark…it’s unique from a click on the “stumble” button…or a visit to your favorite blog—searches have a direct intent behind them; the user wants to find something.” One of the reasons Google has been so wildly successful (Google owns more than 65% of the organic search…

    Search Engine Watch- 11 readers -
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