User Experience

User experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system.
Posts about User Experience
    • Why the online user experience should be a priority for all businesses

      Having met with countless eCommerce organisations and attending numerous digital conferences, I have noticed that more and more retailers taking UX increasingly seriously. While CRO has been on e-tailers’ agendas for some time UX is sometimes overlooked. Of course, there is a blurred line between the two disciplines and for eCommerce businesses UX could be the difference bet ...

      State of Digital- 10 readers -
    • 4 Travel Social Ad Campaigns That Go The Extra Mile

      Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Social media and travel go hand-in-hand. Whether it’s close friends sharing photos from a recent vacation, or influencers showcasing their journeys around the world, you don’t have to look too far on social channels to spot the jetsetters.

      Nanigansin Social- 7 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 13 readers -
  • Why Personalization Should Be Invisible To Your Users

    … Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us. But personalization can come with unexpected costs that eat into its efficacy, and it can even turn customers away and tarnish your brand…

    The Daily Egg- 5 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Coming from a background in neuroscience, I’m still learning about the technical side of search engine optimization. I know a little about the terminology thanks to an array of online communities and experts like my ConsumerAffairs colleague…

    Search Engine Watch- 4 readers -
  • How UX designers and SEOs can work together

    … create a website architecture, layout and depth of content that will help their users navigate easily to content that they’re interested in without thinking too hard. In other words, SEOs discover the kind of experience users want and UX designers implement it. Analysing Google ranking positions to spot areas for UX improvement Knowing where pages…

    Search Engine Watch- 6 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    …’ digital body language and reacts in real time to make sure to win them over. Reactful’s algorithm continuously evolves to predict how to best react to each visitor, making your website even more effective in self-monitoring. Each user is different and wants a different experience, so these tools give you the power to interpret visitors’ cues…

    Relevance- 4 readers -
  • 3 Signs Your Hotel Website Isn’t Converting and How to Fix It

    … or the hotel across the street? To get an in-depth look into how visitors are interacting on your website, it’s critical that you track the behavioral activity of your website on Google Analytics. Not only does Google Analytics enable you to see referral traffic, which are the websites users have visited to get to your site, but it also identifies how long…

    Melody Ciria/ E-Marketing Associates- 9 readers -
  • Five simple user experience tweaks for better conversion

    … Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are talked about so often in the SEO world purely because a user will have no hesitation leaving if they are not having a positive experience on your website. It’s that simple. That being said…

    Amanda Disilvestro/ Search Engine Watch- 10 readers -
  • How to Build Strong Customer Relationships to Boost Retention

    … Building strong relationships and connecting with customers encourages faster growth. Everyone knows this, right? Why, then, are so many people putting so much focus on acquisition and neglecting to keep current customers happy? According to a recent marketing survey by Belly, only 28% of businesses plan on allocating budget to customer retention…

    The Daily Egg- 15 readers -
  • How Content Recommendation Creates Better User Experience

    … was nonexistent and no one was willing to innovate and provide the user experience they desired.” Revcontent’s aim is to provide publishers and consumers with a content recommendation platform that creates the best possible user experience. “I heard one of our engineers compare us to the iPod of Native networks – we weren’t the first just as they weren’t…

    Relevancein Content How To's- 14 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … – almost free -, and rely on you and your team. My idea today is even simpler. The four-point self-driven path-to-business-glory: 1. Find the most critical experiences in your digital existence. 2. Try them yourself as if you were the actual user. 3. Cry. 4. Now that you have the why, use the what to highlight the importance of improving…

    Avinash Kaushik/ Occam's Razor- 13 readers -
  • 73% of marketers believe UX in mobile advertising needs to be improved

    … their biggest problems. In fact, ad clutter has led many users to ad blocking, due to the quantity, the irrelevance and the disruptive nature of many ads. According to Mary Meeker’s 2016 Internet Trends Report, the use of ad blocking has significantly increased over the past few years, with mobile ad blocking seeing an impressive increase since 2014…

    Search Engine Watchin Mobile- 12 readers -
  • How to optimise your m-commerce site for search

    … in search results, identifying them with a ‘mobile-friendly’ label to alert users to the sites where they will have a better experience. Bing also accounts for mobile optimisation when crawling and ranking sites. Clearly, if you want to improve the search ranking of your m-commerce site, proper mobile optimisation is step one. So how can you make…

    Search Engine Watch- 10 readers -
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