User Experience

User experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system.
Posts about User Experience
  • Are you asking for too much information on web forms?

    … Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand that a certain amount of information is required – to complete a transaction, to register etc. However, it’s important to realise the drawbacks of being seen to ask too much of users. These…

    Graham Charlton/ Search Engine Watch- 7 readers -
  • How to make longer web forms easier for users

    … Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information. For example, forms on travel and financial websites have to be longer than most by necessity. Long forms like this can be off-putting for users as they can give…

    Graham Charlton/ Search Engine Watchin How To's- 9 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … A well-designed social media campaign is just half of the battle for direct response advertisers; it’s still easy to lose customers on the path from social media click to website conversion. To make the user experience seamless for would-be travelers, align the style and focus of your ad and landing page, making sure to feature the same deal…

    Nanigansin Social- 7 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … on every page. Remember, the more steps you have, the more likely the visitor will abandon the booking process. So choose a booking engine that is compatible with your site and complements the look and feel of your site’s design. Since this is where you want your users to convert, be mindful of how you are optimizing this process. Travel shoppers…

    Melody Ciria/ E-Marketing Associatesin Content- 9 readers -
  • Why the online user experience should be a priority for all businesses

    … of the key findings from the research. And while I can’t claim to be an all-singing, all-dancing UX expert, I know from working with UX specialists that companies can do a number of things to brush up on theirs. Here, with some help from Sigma, the user experience agency that conducted the research, I’ve noted down three key things businesses can address…

    State of Digital- 12 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 16 readers -
  • Why Personalization Should Be Invisible To Your Users

    … Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us. But personalization can come with unexpected costs that eat into its efficacy, and it can even turn customers away and tarnish your brand…

    The Daily Egg- 6 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Coming from a background in neuroscience, I’m still learning about the technical side of search engine optimization. I know a little about the terminology thanks to an array of online communities and experts like my ConsumerAffairs colleague…

    Search Engine Watch- 8 readers -
  • How UX designers and SEOs can work together

    … create a website architecture, layout and depth of content that will help their users navigate easily to content that they’re interested in without thinking too hard. In other words, SEOs discover the kind of experience users want and UX designers implement it. Analysing Google ranking positions to spot areas for UX improvement Knowing where pages…

    Search Engine Watch- 10 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    …’ digital body language and reacts in real time to make sure to win them over. Reactful’s algorithm continuously evolves to predict how to best react to each visitor, making your website even more effective in self-monitoring. Each user is different and wants a different experience, so these tools give you the power to interpret visitors’ cues…

    Relevance- 5 readers -
  • 3 Signs Your Hotel Website Isn’t Converting and How to Fix It

    … Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine the success of your website is to ask yourself if your online visitors are actually converting into bookers. Are people engaged on your site and finding what they need to decide whether to book with your hotel…

    Melody Ciria/ E-Marketing Associates- 11 readers -
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