User Experience (Ux)

    • Ask Yoast: adding testimonials to your site

      Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of others, and why whatever it is you’re offering them is so awesome.

      Joost De Valk/ Yoast- 15 readers -
  • Where SEO and UX meet on your site

    … where SEO and UX meet. Come to think of it, in a lot of ways, SEO simply targets the search engines and UX targets the visitor, both with a shared goal: to provide the best experience possible. Learn how to write engaging copy and how to organize it well on your site: Combine our SEO copywriting and Site structure training. » $249 - Buy now » Info…

    Michiel Heijmans/ Yoastin SEO- 15 readers -
    Earlier about the same topic:
  • Demystifying Viewing Patterns

    … know. As the name already infers, the F-pattern suggests that people’s viewing pattern of a website is similar to the shape of an F: Image source: nngroup.com Users will view the top content of a page horizontally first. After this, their view will go down the page, and they’ll view another part horizontally. However, this area of horizontal…

    Michiel Heijmans/ Yoast- 27 readers -
  • Optimizing your website menu for SEO

    …, and so on and so forth. Nevertheless, the website menu is the most common aid for navigation on your website and you want to make the best possible use of it. Here, I’ll address a number of useful best practices that allow you to optimize your website menu for both your users and SEO. Learn how to structure your site well with our Site structure…

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • 5 questions: Roy Huiskes – Chapter42

    … “SEO is more about being in ALL the right places at the right time.” That’s how SEO and internet marketer Roy Huiskes describes the importance of a complete online presence. He has worked in the business since 2003 and consulted for several big brands. With loads of experience in CRO, analytics and all aspects of online marketing, he’s one…

    Yoast- 13 readers -
  • Checkout field validation: tips and tricks

    … When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and easier: Credit…

    Yoast- 15 readers -
  • Ask Yoast case study: SEO for local businesses

    … Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to get excellent rankings for his…

    Yoastin SEO- 16 readers -
  • Ask Yoast Case Study: SEO for a quality brand

    … not least, working on your site’s loading times can be very beneficial. Increasing the page speed score will be valuable for both your visitors as for your site’s SEO. Good luck! Read more: ‘Ask Yoast case study: SEO of an online shop’ » …

    Yoastin SEO- 15 readers -
  • Favicons and your online brand

    … are not one of the big brands, you want people to recognize your favicon. Two tips directly related to that are: For good SEO, you need a good user experience. Learn about UX & Conversion! » $ 19€ 19 - Buy now » Info avoid too many details in your favicon, and please use the right colors, so the favicon doesn’t blend in with the gray…

    Michiel Heijmans/ Yoast- 18 readers -
  • Ask Yoast Case study: SEO for architects

    … into this architectural website to see what improvements can be made to enhance their site’s SEO. First impression The first page we land on is the homepage. We see lots of full screen images of the great work these architects deliver on top of the homepage. Though impressive, the images are shown in a slider. Loyal readers of our blog know that we’re…

    Yoastin SEO- 13 readers -
  • What are breadcrumbs and why are they important for SEO?

    …. This way, your search result will at one become much more enticing to users. To increase the chance to get these breadcrumbs in Google, you need to add structured data or use Yoast SEO. 2. They enhance the user experience People hate to get lost. When confronted with a new location, people often look around in search of recognizable objects or landmarks…

    Yoastin SEO- 15 readers -
  • Avoid these site structure mistakes!

    …, or your menu will get cluttered. A menu should give a clear overview and reflect the structure of your site. Ideally, the menu helps visitors understand how your website is structured. Solution: dive into UX In order to create a good and clear overview of your site, you should really dive into some aspects of User eXperience (UX). Think about what your…

    Marieke Van De Rakt/ Yoast- 15 readers -
  • Ask Yoast case study: SEO of a photographer’s site

    … icon on the right side of the photo. Unfortunately, we can’t view this content in the source code, which means Google can’t see it either. So we’d recommend to add it below the photo. Using keywords like wedding photography and the location might help him rank locally. Improving User Experience for more conversions Usability and SEO Improving user…

    Yoastin SEO- 17 readers -
  • Ask Yoast: Not much above the fold in Twenty Seventeen?

    … the fold. However, the Twenty Seventeen theme just allows for a large image, and we received a question about that at Ask Yoast: Ruth Maude emailed us about the Twenty Seventeen theme – the new default theme for WordPress: “We’ve always told our customers that their main message and call-to-action should be above the fold. The new WordPress…

    Joost De Valk/ Yoast- 12 readers -
  • Five annoying contact page mistakes

    … and SEO. In the comments on my post about contact page examples, Simon asked: “What do you think are the 5 most common mistakes on a website contact page?” What I think are the most common mistakes makes it my personal list, so I decided to dedicate this post to what I find the most annoying :) Let’s dive straight in with number one. For good SEO…

    Michiel Heijmans/ Yoast- 23 readers -