User Experience (Ux)

    • Demystifying Viewing Patterns

      Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. There are a lot of ideas about this out there. Now I’m wondering: is there one ‘right’ pattern? Can we somehow turn all the results of research about this into one optimized website? In other words: is there one pattern we should follow ...

      Michiel Heijmans/ Yoast- 17 readers -
    • Optimizing your website menu for SEO

      In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new problems, and so on and so forth.

      Michiel Heijmans/ Yoastin SEO- 13 readers -
    • 5 questions: Roy Huiskes – Chapter42

      “SEO is more about being in ALL the right places at the right time.” That’s how SEO and internet marketer Roy Huiskes describes the importance of a complete online presence. He has worked in the business since 2003 and consulted for several big brands. With loads of experience in CRO, analytics and all aspects of online marketing, he’s one of the best SEO experts in Europe.

      Yoast- 13 readers -
  • Checkout field validation: tips and tricks

    … When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and easier: Credit…

    Yoast- 15 readers -
  • Ask Yoast case study: SEO for local businesses

    … Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to get excellent rankings for his…

    Yoastin SEO- 16 readers -
  • Ask Yoast Case Study: SEO for a quality brand

    … Within our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso…

    Yoastin SEO- 12 readers -
  • Favicons and your online brand

    … are not one of the big brands, you want people to recognize your favicon. Two tips directly related to that are: For good SEO, you need a good user experience. Learn about UX & Conversion! » $ 19€ 19 - Buy now » Info avoid too many details in your favicon, and please use the right colors, so the favicon doesn’t blend in with the gray…

    Michiel Heijmans/ Yoast- 17 readers -
  • Ask Yoast Case study: SEO for architects

    … and your company may click on ‘The Studio’. However, they might not expect to find the services you offer there. In addition to that, your services are great subjects to write about. Writing nice informational copy about your services will increase your chance of ranking for keywords related to these services. When you add sufficient relevant content…

    Yoastin SEO- 13 readers -
  • What are breadcrumbs and why are they important for SEO?

    … of breadcrumbs. These are the three most common types of breadcrumbs you will find on sites: Hierarchy based breadcrumbs These will pop up most often. We use them on our site as well. Breadcrumbs like this will tell you where you are in a site structure and how many steps you can take to get back to the homepage. Something like Home > Blog > Category >…

    Yoastin SEO- 13 readers -
  • Avoid these site structure mistakes!

    … If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. Setting up a decent site structure is rather hard. Maintaining a solid site structure if your site is growing is even harder. Mistakes are easily made. In this post, I will share 5 common site structure mistakes people often make. Make sure to avoid all…

    Marieke Van De Rakt/ Yoast- 14 readers -
  • Ask Yoast case study: SEO of a photographer’s site

    … and photos but knows he needs textual content to rank. He does have a blog and he wonders if he is writing clear enough for prospects and search engines. Let’s have a look at different aspects of his photography website to see what’s good and what needs improvement. Of course, a website is a work in progress, so while we reviewed his site, Geoff…

    Yoastin SEO- 16 readers -
  • Ask Yoast: Not much above the fold in Twenty Seventeen?

    … the fold. However, the Twenty Seventeen theme just allows for a large image, and we received a question about that at Ask Yoast: Ruth Maude emailed us about the Twenty Seventeen theme – the new default theme for WordPress: “We’ve always told our customers that their main message and call-to-action should be above the fold. The new WordPress…

    Joost De Valk/ Yoast- 12 readers -
  • Five annoying contact page mistakes

    … and SEO. In the comments on my post about contact page examples, Simon asked: “What do you think are the 5 most common mistakes on a website contact page?” What I think are the most common mistakes makes it my personal list, so I decided to dedicate this post to what I find the most annoying :) Let’s dive straight in with number one. For good SEO…

    Michiel Heijmans/ Yoast- 23 readers -
  • Interview with Karl Gilis (AGConsult)

    … risks. But that means you’ll reach a status quo. You have to take calculated risks. Based on user research and past experience you identify the weak points of site of page. And then you start making changes. Small changes will mostly result in small results. Big, bold changes will result in big changes. Hopefully an uplift, but sometimes a drop…

    Yoast- 14 readers -
  • Block your site’s search result pages

    … Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal search pages indexed. Optimize your…

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • Contributing to WordPress as a designer

    … of WordPress seemed very daunting (even writing my own theme took me ages). But WCLDN17 proved that I was wrong about all these things. For good SEO, you need a good user experience. Learn about UX & Conversion! » $ 19€ 19 - Buy now » Info There has never been a better time for design to shine Almost a year after WCNL16, I became the UX designer…

    Yoastin Blogging- 22 readers -
  • Page speed as a ranking factor: what you need to know

    … more important for your UX, conversion and general customer happiness. Yes, page speed will be a ranking factor At the moment, page speed is more of an indicator than a ranking factor. Unless your mobile site is extremely slow, you can still get decent rankings with average page speeds. But it’s been proven time and time again that the speedier your…

    Yoastin How To's- 26 readers -