User Experience (Ux)

    • 3 SEO quick wins to implement right now

      We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to improve your website for your visitors, and for Google in the process.

      Michiel Heijmans/ Yoastin Social SEO- 11 readers -
    • Calling to the next action

      Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design with this in mind.

      Michiel Heijmans/ Yoast- 9 readers -
    • SEO basics: What is UX (and why bother)?

      You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of that, we’ll shortly give you some pointers what to do to keep the users of your website satisfied.

      Yoastin SEO- 4 readers -
  • How to perform an SEO audit. Part 1: Content SEO & UX

    … overall view of how your SEO is doing. In the coming three articles, I’ll give you a condensed overview of how to go about this yourself. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Steps in the SEO audit In this SEO audit, we’ll use our holistic SEO approach. That means we…

    Michiel Heijmans/ Yoastin SEO Content- 12 readers -
  • Video backgrounds suck and should be banned from your website

    … “I just love those video backgrounds and we need them on our new website.” No, you don’t. “They are so engaging and set a friendly mood.” No, they don’t. “It’s an amazing new feature and it helps conversion.” No, it doesn’t. Besides that, the conversation is annoying me. Video backgrounds suck big time. Our good friend Karl Gilis of AGConsult…

    Michiel Heijmans/ Yoast- 11 readers -
  • Ask Yoast: adding testimonials to your site

    … and real, but add them next to the product that you’re selling. Having separate pages for reviews is hardly ever a good idea, unless they are reviews of books or something like that, where the review itself is a read-worthy piece. But don’t add reviews as a single post type on your site. It just doesn’t make any sense. Good luck!” Ask Yoast…

    Joost De Valk/ Yoast- 16 readers -
  • Where SEO and UX meet on your site

    … At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In this post, we’ll go into a number of areas…

    Michiel Heijmans/ Yoastin SEO- 18 readers -
    Earlier about the same topic:
  • Demystifying Viewing Patterns

    … know. As the name already infers, the F-pattern suggests that people’s viewing pattern of a website is similar to the shape of an F: Image source: nngroup.com Users will view the top content of a page horizontally first. After this, their view will go down the page, and they’ll view another part horizontally. However, this area of horizontal…

    Michiel Heijmans/ Yoast- 28 readers -
  • Optimizing your website menu for SEO

    …, and so on and so forth. Nevertheless, the website menu is the most common aid for navigation on your website and you want to make the best possible use of it. Here, I’ll address a number of useful best practices that allow you to optimize your website menu for both your users and SEO. Learn how to structure your site well with our Site structure…

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • 5 questions: Roy Huiskes – Chapter42

    … “SEO is more about being in ALL the right places at the right time.” That’s how SEO and internet marketer Roy Huiskes describes the importance of a complete online presence. He has worked in the business since 2003 and consulted for several big brands. With loads of experience in CRO, analytics and all aspects of online marketing, he’s one…

    Yoast- 13 readers -
  • Checkout field validation: tips and tricks

    … When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and easier: Credit…

    Yoast- 19 readers -
  • Ask Yoast case study: SEO for local businesses

    … Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to get excellent rankings for his…

    Yoastin SEO- 16 readers -
  • Ask Yoast Case Study: SEO for a quality brand

    … your site as user-friendly as possible, because the signals users provide are precious as Google uses these as well in their algorithm. Since SEO and UX are increasingly tied, it’s important to improve those user signals. Using buttons to navigate your visitors Clear buttons can have a positive effect on the page path visitors take. You can guide…

    Yoastin SEO- 15 readers -
  • Favicons and your online brand

    … of your browser tab. Both are closely related to branding. Your brand should be recognizable in your favicon. Although we’re able to use more colors and more depth in our favicons nowadays, the fact is that the space available on that browser still hasn’t improved from the small 16×16 pixels it used to be in the early days. It doesn’t look like 16…

    Michiel Heijmans/ Yoast- 25 readers -
  • Ask Yoast Case study: SEO for architects

    … In our Ask Yoast case studies we give SEO advice for websites in a specific market or industry. This time: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive…

    Yoastin SEO- 13 readers -
  • What are breadcrumbs and why are they important for SEO?

    …. This way, your search result will at one become much more enticing to users. To increase the chance to get these breadcrumbs in Google, you need to add structured data or use Yoast SEO. 2. They enhance the user experience People hate to get lost. When confronted with a new location, people often look around in search of recognizable objects or landmarks…

    Yoastin SEO- 15 readers -
  • Avoid these site structure mistakes!

    …, or your menu will get cluttered. A menu should give a clear overview and reflect the structure of your site. Ideally, the menu helps visitors understand how your website is structured. Solution: dive into UX In order to create a good and clear overview of your site, you should really dive into some aspects of User eXperience (UX). Think about what your…

    Marieke Van De Rakt/ Yoast- 19 readers -