User-Generated Content

User-generated content (UGC) refers to a variety of media content available in a range of modern communications technologies. UGC is often produced through Open collaboration: it is created by goal-oriented yet loosely coordinated participants, who interact to create a product (or service) of economic value, which they make available to contributors and non-contributors alike. The term entered mainstream usage during 2005, having arisen in web publishing and new media content production circles[citation needed].
Posts about User-Generated Content
    • Why Brand Loyalty Hinges on Social Media Engagement

      Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must first understand what it really means.

      AllFacebookin Social Twitter- 15 readers -
    • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

      Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook.

      AllFacebookin Social Facebook- 11 readers -
    • Take Advantage of the Social Proof in User-Generated Content

      By Kimberlee Morrison on Nov. 4, 2016 - 5:20 PM Internet users trust and love content created by other users. It’s highly shareable and engaging, but some marketers still miss out on the opportunity to take advantage of user-generated content. A report from Kissmetrics examines social proof and the opportunities it holds.

      AllTwitterin Content- 12 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … that celebrity endorsements resonate with them, even as 66 percent trust consumer opinions posted online. Those stats make intrinsic sense. Everyone knows that Kevin Hart probably doesn’t drive a Hyundai, and that David Beckham really prefers an iPhone to the Samsung he’s endorsing. On the other hand, when you’re in the market for a new car…

    AllFacebookin Facebook- 10 readers -
  • How to Use Crowdriff for Hotel Marketing

    … to be unappealing to consumers, and utilize user generated content. There are numerous benefits to user generated content, however it may be difficult locating it and the rights owners; that’s where Crowdriff comes in. Crowdriff makes “the Internet your photographer” by searching for and arranging photos of your hotel, and surrounding attractions, that have…

    E-Marketing Associatesin Social How To's- 12 readers -
  • A Day in The Life Of: Head of Programming at Viral Media Sensation Jukin Media

    … If you’ve ever searched YouTube for fail videos or cute animal compilations, chances are you’ve landed on a channel owned by Jukin Media. The viral video brand searches the web for user-generated content (UGC) on the brink of virality, purchases the rights, and then works with brands to license the content. Jukin also compiles these user…

    ReelSEOin Facebook- 10 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … effective way to reduce workload for your team–and more important, to engage your loyal customers. Outreach to users you want to highlight will shed light on your brand in an authentic way. Fans are passionate about their favorite products and companies. Building on this excitement is the imperative of the brands. Use video and livestreaming…

    AllFacebookin Social- 14 readers -
  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … experience, in addition to instant savings and rewards based on past purchases. Consumers also advise that consumer-generated content is the best place to find personalization data about them, pointing to their reviews, social posts and past purchases as the most significant markers for their shopping habits. As long as marketers can switch…

    AllFacebook- 12 readers -
  • How the rise of user-generated content is changing marketing

    … User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content? I recently talked to Rachel Meranus, Chief Marketing Officer at Olapic about the popularity of user-generated content and the recent trends marketers need to know. How do you…

    Search Engine Watchin Content How To's- 17 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem. The most…

    Melody Ciria/ E-Marketing Associatesin Content- 9 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    …. B2B businesses that don’t use social to target specific leads or gather buying behavior insights are wasting their time. Intel, for instance, is proof that B2B brands can make social work for them: It has more than 25 million Facebook likes, and it regularly engages other brands with user-generated content to build relationships. But most B2B…

    AllFacebookin Social Facebook Twitter- 20 readers -
  • 3 Benefits of User Generated Content

    … online content about them. If you find yourself in such a situation, we have an article that provides you with 5 Tips That Can Encourage User Generated Content. Integrating UGC will not only provide you with media you can share on your own sites (with expressed permission by the poster), but also provide your online image with a sense of authenticity. The post 3 Benefits of User Generated Content appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Social Content- 17 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 10 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … Consumers today have unprecedented access to an endless supply of information and opinions, resulting in dynamic shifts in their purchasing behaviors. We live in the age of the empowered and always-on consumer, largely because social media has made it easier than ever for people to share their thoughts with a wider audience. Social media…

    Inside Facebookin Social Content- 11 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    … from Instagram user bigup_sports, who added a caption that reads, “Look what wifey got. Awesome,” along with plenty of hashtags including “#gymlife,” “#motivation” and “#happy,” but no mention of Cheerios itself. (The post was surfaced using image-recognition technology.) The photo isn’t perfect—there’s glare on the cereal box—but the logo…

    AllFacebookin Social Twitter- 8 readers -
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