User-Generated Content

User-generated content (UGC) refers to a variety of media content available in a range of modern communications technologies. UGC is often produced through Open collaboration: it is created by goal-oriented yet loosely coordinated participants, who interact to create a product (or service) of economic value, which they make available to contributors and non-contributors alike. The term entered mainstream usage during 2005, having arisen in web publishing and new media content production circles[citation needed].
Posts about User-Generated Content
  • Blogging in 2017 and Beyond: What Will Change?

    … with titans. Where blogging is concerned, it’s time to start thinking about which influencers you can reach out to for additional traffic generation. In 2017, partnerships and networking will be more advantageous than ever. The Best UGC Instagram Campaigns, Picked by Yotpo’s Head of Design from Yotpo User-generated contests are another great way…

    Growmapin SEO- 13 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … first understand what it really means. What is brand loyalty? Brand loyalty is partiality toward one particular business or product over a competitor. On social media, that loyal customer is more likely to comment, share, follow or post user-generated content to your brand’s profile over another. That behavior thereby extends your business’ reach…

    AllFacebookin Social Twitter- 21 readers -
  • Take Advantage of the Social Proof in User-Generated Content

    … as social proof to drive sales. Feature reviews prominently: Companies like Gap incorporate user reviews into their product pages directly by providing authentic reviews instead of a product name or a piece of marketing. This allows marketers to leverage reviews to generate interest, rather than just parking them beneath products for users to seek out…

    AllTwitterin Content- 18 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … the coupon code or allow them to save it in their bookmarks tab in the Facebook application for use later on. The landing page should be optimized for smartphones, and its design should be simplified, as research indicates that about 40 percent of internet users expect websites to load in two seconds or less, and they are inclined to abandon sites…

    AllFacebookin Social Facebook- 18 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … to adhere to its policy for advertiser-sponsored posts. In other words, if Shakira wants to blast a sponsored message about Activia to her 104 million Facebook fans, she’ll have to clearly disclose her financial relationship with Activia. This is a turnabout for Facebook, which banned “overly promotional” branded content in April. In allowing…

    AllFacebookin Facebook- 15 readers -
  • How to Use Crowdriff for Hotel Marketing

    … Hotel Marketing and Crowdriff Once one dives into the world of online marketing, they are quick to learn that it requires an abundance of fresh, attractive content on a daily basis. Keeping up with this demand is time consuming, and even pricey at times. However, gathering content does not always mean hiring professional photographers…

    E-Marketing Associatesin Social How To's- 14 readers -
  • A Day in The Life Of: Head of Programming at Viral Media Sensation Jukin Media

    …-created videos into wildly popular channels such as FailArmy, The Pet Collective, Poke My Heart, JukinVideo, and People Are Awesome. These brands combine for more than 15 million subscribers, as well as over 1.6 billion video views per month, which places Jukin 9th on Tubular's most recent media property rankings. Out of the top ten media properties…

    ReelSEOin Facebook- 23 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    …. This is guaranteed to deliver positive results because consumers are much more likely to make purchases when they receive recommendations from family members, friends or other trusted sources. Leverage user-generated content Coupled with influencer marketing strategy and tactics, inspiring the creation and utilization of user-generated content is a highly…

    AllFacebookin Social- 20 readers -
  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take…

    AllFacebook- 18 readers -
  • How the rise of user-generated content is changing marketing

    … User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content? I recently talked to Rachel Meranus, Chief Marketing Officer at Olapic about the popularity of user-generated content and the recent trends marketers need to know. How do you…

    Search Engine Watchin Content How To's- 21 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …, which is why it’s critical that you invest in high quality photography and videos. Users may not necessarily read your entire content before deciding to book with you. All it might take for someone to book with you, is if they like what they see. Give travel shoppers what they want to see while staying true to your property’s attributes…

    Melody Ciria/ E-Marketing Associatesin Content- 13 readers -
  • Why Brands Need to Tap into User-Generated Content (And How to Use It in Your Emails)

    The following is a guest post from Olivia Dello Buono, Social Media Specialist at AWeber. AWeber is one of the world’s leading email marketing providers, helping more than 100,000 businesses, entrepreneurs and bloggers increase sales and profits through its suite of web-based email marketing software. User-generated content (UGC) is a fresh, relevant way to market your products and services.

    Movable Ink Blog- 20 readers -
Get the top posts daily into your mailbox!
More from around the web