User-Generated Content

User-generated content (UGC) refers to a variety of media content available in a range of modern communications technologies. UGC is often produced through Open collaboration: it is created by goal-oriented yet loosely coordinated participants, who interact to create a product (or service) of economic value, which they make available to contributors and non-contributors alike. The term entered mainstream usage during 2005, having arisen in web publishing and new media content production circles[citation needed].
Posts about User-Generated Content
    • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

      As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need to find new ways of reaching skeptical ...

      AllFacebookin Social- 9 readers -
    • Why the Marriage of Social Media and Broadcast Is Critical to Television

      Interactivity is becoming more prevalent in our society. Shows like Q&A in Australia track and monitor the number of tweets that are directly linked to the show as it is aired, and viewers can tweet in with questions for the panel. In this example, you can see that broadcasters are using interactivity to their advantage by getting profound and valuable feedback from the ...

      AllTwitterin Social Facebook Twitter- 11 readers -
    • How the rise of user-generated content is changing marketing

      User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content? I recently talked to Rachel Meranus, Chief Marketing Officer at Olapic about the popularity of user-generated content and the recent trends marketers need to know.

      Search Engine Watchin Content How To's- 16 readers -
  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take…

    AllFacebook- 10 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …. Be sure that any information you share on your site is providing value to your potential guests. When you provide engaging content, you give users another reason to want to book direct with you. Share User Generated Content to Promote Your Property An impactful way of giving users more confidence in booking direct with you and increasing…

    Melody Ciria/ E-Marketing Associatesin Content- 9 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    …. B2B businesses that don’t use social to target specific leads or gather buying behavior insights are wasting their time. Intel, for instance, is proof that B2B brands can make social work for them: It has more than 25 million Facebook likes, and it regularly engages other brands with user-generated content to build relationships. But most B2B…

    AllFacebookin Social Facebook Twitter- 16 readers -
  • 3 Benefits of User Generated Content

    … is referred to as User Generated Content (UGC), and has the capability of aiding marketing teams in a number of ways. Builds Trust Potential customers tend to shy away from blatant advertising, knowing that the advertisements are designed to show the best possible outcome of a product or service. However, customers want to know what to really expect…

    E-Marketing Associatesin Social Content- 17 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 10 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … thousands of pieces of user-generated content, all put into market at the same time and then tested for effectiveness. For the cost of one traditional media buy or contracted piece of professionally produced content, brands can activate hundreds of influencers and fill their content lab with thousands of pieces of creative in a matter of days or weeks…

    Inside Facebookin Social Content- 7 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    … from Instagram user bigup_sports, who added a caption that reads, “Look what wifey got. Awesome,” along with plenty of hashtags including “#gymlife,” “#motivation” and “#happy,” but no mention of Cheerios itself. (The post was surfaced using image-recognition technology.) The photo isn’t perfect—there’s glare on the cereal box—but the logo…

    AllFacebookin Social Twitter- 5 readers -
  • 5 Tips for a Successful Social Curation Campaign

    … with video attracts 300 percent more traffic and infographics attract up to 832 percent more shares. The social web is becoming increasingly media-driven, and tapping into the power of multimedia will boost your reach beyond expectations. People don’t trust branded content like they trust the authenticity of user-generated posts. Yotpo, a platform…

    AllTwitterin Social- 8 readers -
  • NBCUniversal to Create Snapchat-Exclusive Short-Form TV Shows

    … The NBCUniversal peacock will be showing off more and more of its content tail feathers via Snapchat. The media company and the social networking application Monday announced an expansion of their partnership, under which short-form versions of several popular NBCUniversal television shows will be created exclusively for Snapchat…

    David Cohen/ AllFacebook- 17 readers -
  • Marketers Shop the Same Way Consumers Do (Infographic)

    … User-generated content is a keystone many consumers seek out when making purchase decisions. Unfortunately, there are several areas of disconnect between consumers and marketers in e-commerce and on social, and efforts don’t always match expectations. An infographic from Column Five and Newscred examines how Fortune 1000 marketers shop online…

    AllFacebookin SEO- 14 readers -
  • The Lego Model: How to Build Your Social Brand

    … notes on: YouTube: Its online video is bordering on being a private publishing house to rival any TV network. Twitter: Its 140 character content is playful, fun and easy to share. User-generated content: A summary of Its user-generated content is difficult, but I could easily call it the best campaign I’ve seen. I am going to look at each of these different…

    AllFacebookin Twitter How To's YouTube- 18 readers -
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