User Intent

    • How to optimize for user intent in search

      User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain.

      Search Engine Watchin SEO How To's- 13 readers -
  • Move Over Position 1, There’s a New Place in Town.

    … about how your site fulfils the user intent. If the user is at the heart of everything on your website then you will be rewarded no matter how big or small you are. Benefits of getting to position 0 Initially, it was believed that because featured snippets answer the user query immediately in the SERPs that this would impact click-through rates (CTR…

    Tamar SEO and Social Blogin SEO Google- 24 readers -
  • The psychology of search intent: Converting moments that matter

    … of user intent. Beyond matching keywords alone, Google has parsed its massive stores of data to better understand the phrases, search history and other elements of query to better understand user priorities and states of mind when using the web search platform. As a result, they have optimized their search ranking algorithm and user experience…

    Jim Yu/ Search Engine Watch- 18 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Coming from a background in neuroscience, I’m still learning about the technical side of search engine optimization. I know a little about the terminology thanks to an array of online communities and experts like my ConsumerAffairs colleague…

    Search Engine Watch- 20 readers -
  • 7 SEO Key Strategies You Should be Deploying in 2016

    …, readability and design top the list. Paid links and anchor text have dropped in impact (and paid links could even do your brand damage). Optimize for Mobile Search – Mobile search increased 43% YoY, with 70% of mobile searches leading to an action within the hour. Tweet This!. Focus on User Intent – Instead of keywords, think about relevant long…

    Douglas Karr/ Marketing Technology Blogin SEO- 29 readers -
  • Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B

    … about Avinash’s recommendation for changing our approach to digital marketing from a funnel, to focusing on user intent. If you’re attending the MarketingProfs B2B Marketing Forum I encourage you to attend TopRank Marketing CEO Lee Odden’s session, Participation Marketing: If You Want B2B Content to Be Great, Ask Your Community to Participate today…

    Ashley Zeckman/ TopRank®in Social- 18 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … with their continued growth. In such a user-focused digital landscape, airlines need to capitalize on two things flyers are looking for in their search: convenience and value. For marketers, the search for the best deal is where they can capture engaged users in their “I-want-to-buy” moment of the purchase journey. From a bird’s-eye view, we see…

    ZOG Digital Blogin SEO- 12 readers -
  • 3 Mindset Shifts: Get More SEO Out Of Your Content Marketing

    Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it's through searching, recommending, reviewing, or sharing, the data is out there -- making it easier than ever to find and connect with your ideal audience. The marketer's challenge is to make sense of these data signals, which paint a picture of a person ...

    Nate Dame/ Search Engine Landin SEO Content- 41 readers -
  • Cognitive Behavior and How We Search the Web

    …? There is more to keyword research data than the number of queries used to find site or the weight value of the top keywords. Words paint a different mental image for some people or don’t mean anything at all. There are too few studies on how cognitive behavior effects how we search the Web. One study, Modeling Users’ Web Search Behavior…

    Kimberly Krause Berg/ Internet Marketing Ninjas Blog- 22 readers -
  • Why It’s Good To Compete With Google

    … If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For example, marketers sometimes erroneously assume that brick…

    Nathan Safran/ Search Engine Landin SEO Google- 19 readers -
  • Boost Your Campaigns By Becoming An Expert Search “Forecaster”

    … activities change throughout the day and so does the context for their search behavior. For instance, we've seen that PC searches trend down during the afternoon and early evening (3 p.m.- 8 p.m.), as people get ready to leave work. At the same time, tablet and mobile search trends up — people are using these devices on the subway, or out at dinner…

    John Cosley/ Search Engine Land- 15 readers -
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