User Intent

  • The psychology of search intent: Converting moments that matter

    … signify this search intent typically ask questions like “what did the president talk about today”, “what’s the phone number to the chamber of commerce”, and “how much money does a data analyst make?” “I want to go.” These are location-based searches that signal an intent to travel to a location whether that be international, regional, local…

    Jim Yu/ Search Engine Watch- 12 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … driven by intent… The search box is fundamentally different than a visit to a bookmark…it’s unique from a click on the “stumble” button…or a visit to your favorite blog—searches have a direct intent behind them; the user wants to find something.” One of the reasons Google has been so wildly successful (Google owns more than 65% of the organic search…

    Search Engine Watch- 12 readers -
  • 7 SEO Key Strategies You Should be Deploying in 2016

    …, readability and design top the list. Paid links and anchor text have dropped in impact (and paid links could even do your brand damage). Optimize for Mobile Search – Mobile search increased 43% YoY, with 70% of mobile searches leading to an action within the hour. Tweet This!. Focus on User Intent – Instead of keywords, think about relevant long…

    Douglas Karr/ Marketing Technology Blogin SEO- 23 readers -
  • Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B

    … at 4pm. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2015. | Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B | http://www.toprankblog.com The post Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B appeared first on Online Marketing Blog - TopRank®. …

    Ashley Zeckman/ TopRank®in Social- 15 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … an opportunity brands can take advantage of. The modern traveler is actively trying to seek the best value, and how they reach the purchase page provides a lot of information for marketers to use. There’s a transition from mass marketing to targeted, data-driven marketing that airlines need to tap into as they tweak their current digital strategies…

    ZOG Digital Blogin SEO- 11 readers -
  • 3 Mindset Shifts: Get More SEO Out Of Your Content Marketing

    Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it's through searching, recommending, reviewing, or sharing, the data is out there -- making it easier than ever to find and connect with your ideal audience. The marketer's challenge is to make sense of these data signals, which paint a picture of a person ...

    Nate Dame/ Search Engine Landin SEO Content- 28 readers -
  • Cognitive Behavior and How We Search the Web

    … When assigning specific words to content, information architecture and navigation labels, most words are chosen from keyword data, ignoring the cognitive behavior behind those words. Did you know that your website visitors have different searching styles? Do you know how these behaviors affect how they search for information and make choices…

    Kimberly Krause Berg/ Internet Marketing Ninjas Blog- 21 readers -
  • Why It’s Good To Compete With Google

    If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For example, marketers sometimes erroneously assume that brick-and-mortar competitors are the sa ...

    Nathan Safran/ Search Engine Land- 19 readers -
  • Boost Your Campaigns By Becoming An Expert Search “Forecaster”

    … because search isn't a static thing. Search behavior changes each day, during the day as well as on different days of the week. Those changes can take the form of different user intent, different search volumes, different devices, or all three. Advertisers can use search forecasting knowledge to sharpen their campaigns and increase performance…

    John Cosley/ Search Engine Land- 12 readers -
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