User Intent

    • The psychology of search intent: Converting moments that matter

      Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated where its myriad features are concerned.

      Jim Yu/ Search Engine Watch- 12 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … driven by intent… The search box is fundamentally different than a visit to a bookmark…it’s unique from a click on the “stumble” button…or a visit to your favorite blog—searches have a direct intent behind them; the user wants to find something.” One of the reasons Google has been so wildly successful (Google owns more than 65% of the organic search…

    Search Engine Watch- 11 readers -
  • 7 SEO Key Strategies You Should be Deploying in 2016

    …, readability and design top the list. Paid links and anchor text have dropped in impact (and paid links could even do your brand damage). Optimize for Mobile Search – Mobile search increased 43% YoY, with 70% of mobile searches leading to an action within the hour. Tweet This!. Focus on User Intent – Instead of keywords, think about relevant long…

    Douglas Karr/ Marketing Technology Blogin SEO- 21 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … with their continued growth. In such a user-focused digital landscape, airlines need to capitalize on two things flyers are looking for in their search: convenience and value. For marketers, the search for the best deal is where they can capture engaged users in their “I-want-to-buy” moment of the purchase journey. From a bird’s-eye view, we see…

    ZOG Digital Blogin SEO- 11 readers -
  • 3 Mindset Shifts: Get More SEO Out Of Your Content Marketing

    Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it's through searching, recommending, reviewing, or sharing, the data is out there -- making it easier than ever to find and connect with your ideal audience. The marketer's challenge is to make sense of these data signals, which paint a picture of a person ...

    Nate Dame/ Search Engine Landin SEO Content- 27 readers -
  • Cognitive Behavior and How We Search the Web

    … When assigning specific words to content, information architecture and navigation labels, most words are chosen from keyword data, ignoring the cognitive behavior behind those words. Did you know that your website visitors have different searching styles? Do you know how these behaviors affect how they search for information and make choices…

    Kimberly Krause Berg/ Internet Marketing Ninjas Blog- 19 readers -
  • Why It’s Good To Compete With Google

    … Optimize our assets to appear in the SERPs Learn To Compete Over Searcher Intent Compare the two search results pages below. (Click the image to see a larger version.) The query on the left is a "research" term, meaning that the intent of the searcher is to learn more rather than to immediately buy. For the query [Things to Look Out for when…

    Nathan Safran/ Search Engine Landin SEO Google- 19 readers -
  • Boost Your Campaigns By Becoming An Expert Search “Forecaster”

    … because search isn't a static thing. Search behavior changes each day, during the day as well as on different days of the week. Those changes can take the form of different user intent, different search volumes, different devices, or all three. Advertisers can use search forecasting knowledge to sharpen their campaigns and increase performance…

    John Cosley/ Search Engine Land- 12 readers -
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