User Intent

  • How to optimize for user intent in search

    … User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain. All have fantastic…

    Search Engine Watchin SEO How To's- 14 readers -
  • Move Over Position 1, There’s a New Place in Town.

    … about how your site fulfils the user intent. If the user is at the heart of everything on your website then you will be rewarded no matter how big or small you are. Benefits of getting to position 0 Initially, it was believed that because featured snippets answer the user query immediately in the SERPs that this would impact click-through rates (CTR…

    Tamar SEO and Social Blogin SEO Google- 25 readers -
  • The psychology of search intent: Converting moments that matter

    … Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated where its…

    Jim Yu/ Search Engine Watch- 18 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … driven by intent… The search box is fundamentally different than a visit to a bookmark…it’s unique from a click on the “stumble” button…or a visit to your favorite blog—searches have a direct intent behind them; the user wants to find something.” One of the reasons Google has been so wildly successful (Google owns more than 65% of the organic search…

    Search Engine Watch- 24 readers -
  • 7 SEO Key Strategies You Should be Deploying in 2016

    …, readability and design top the list. Paid links and anchor text have dropped in impact (and paid links could even do your brand damage). Optimize for Mobile Search – Mobile search increased 43% YoY, with 70% of mobile searches leading to an action within the hour. Tweet This!. Focus on User Intent – Instead of keywords, think about relevant long…

    Douglas Karr/ Marketing Technology Blogin SEO- 32 readers -