User Intent

  • Understanding how users, not algorithms, search online will help your SEO

    … Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Coming from a background in neuroscience, I’m still learning about the technical side of search engine optimization. I know a little about the terminology thanks to an array of online communities and experts like my ConsumerAffairs colleague…

    Search Engine Watch- 7 readers -
  • 7 SEO Key Strategies You Should be Deploying in 2016

    … Philippines If you’re a digital marketer and want to become better at SEO, this infographic from Jomer hits on all of the key elements in modern search engine optimization. Here are 7 key strategies for 2016 SEO: Understand the Most and Least Important Ranking Factors for 2016 – According to Moz, mobile-friendliness, perceived value, usage data…

    Douglas Karr/ Marketing Technology Blogin SEO- 17 readers -
  • Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B

    … about Avinash’s recommendation for changing our approach to digital marketing from a funnel, to focusing on user intent. If you’re attending the MarketingProfs B2B Marketing Forum I encourage you to attend TopRank Marketing CEO Lee Odden’s session, Participation Marketing: If You Want B2B Content to Be Great, Ask Your Community to Participate today…

    Ashley Zeckman/ TopRank®in Social- 15 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … a big opportunity for the air travel industry to adjust their marketing strategy in order to keep up with evolving consumer behavior in a user-focused digital economy. Discovery Marketing Optimizing to dominate search rankings is more important now than ever before with over a trillion Google searches each year. That’s either a trillion…

    ZOG Digital Blogin SEO- 11 readers -
  • 3 Mindset Shifts: Get More SEO Out Of Your Content Marketing

    Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it's through searching, recommending, reviewing, or sharing, the data is out there -- making it easier than ever to find and connect with your ideal audience. The marketer's challenge is to make sense of these data signals, which paint a picture of a person ...

    Nate Dame/ Search Engine Landin SEO Content- 24 readers -
  • Cognitive Behavior and How We Search the Web

    …? There is more to keyword research data than the number of queries used to find site or the weight value of the top keywords. Words paint a different mental image for some people or don’t mean anything at all. There are too few studies on how cognitive behavior effects how we search the Web. One study, Modeling Users’ Web Search Behavior…

    Kimberly Krause Berg/ Internet Marketing Ninjas Blog- 18 readers -
  • Why It’s Good To Compete With Google

    … are not in competition with whichever firm is selling what we are selling. We are in competition with any entity that competes with us for valuable real estate in the search results. Increasingly, that means Google. It seems daunting to compete with Google; but, it is possible. To do it well, it is crucial that we: Know where digital assets appear in the SERPs…

    Nathan Safran/ Search Engine Landin SEO Google- 18 readers -
  • Boost Your Campaigns By Becoming An Expert Search “Forecaster”

    … because search isn't a static thing. Search behavior changes each day, during the day as well as on different days of the week. Those changes can take the form of different user intent, different search volumes, different devices, or all three. Advertisers can use search forecasting knowledge to sharpen their campaigns and increase performance…

    John Cosley/ Search Engine Land- 11 readers -
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