User Intent

  • Move Over Position 1, There’s a New Place in Town.

    … 26 April 2017 | Melanie Kamdar Move Over Position 1, There’s a New Place in Town. For more than 18 years SEOs and brand have been fighting to get their websites ranking at the coveted position 1 on the search engine results pages (SERPs). However, now there’s a new position that’s worth fighting for, position 0. What is position 0? Position 0…

    Tamar SEO and Social Blogin SEO Google- 24 readers -
  • The psychology of search intent: Converting moments that matter

    … keywords that users input when looking for more specific information. Consider, once more, that Google bases part of its understanding of intent on how questions are phrased—and that the increasing prominence of voice search is helping Google to understand how people formulate questions in their everyday lives. For example: while a search…

    Jim Yu/ Search Engine Watch- 17 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Coming from a background in neuroscience, I’m still learning about the technical side of search engine optimization. I know a little about the terminology thanks to an array of online communities and experts like my ConsumerAffairs colleague…

    Search Engine Watch- 19 readers -
  • 7 SEO Key Strategies You Should be Deploying in 2016

    …, readability and design top the list. Paid links and anchor text have dropped in impact (and paid links could even do your brand damage). Optimize for Mobile Search – Mobile search increased 43% YoY, with 70% of mobile searches leading to an action within the hour. Tweet This!. Focus on User Intent – Instead of keywords, think about relevant long…

    Douglas Karr/ Marketing Technology Blogin SEO- 28 readers -
  • Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B

    … at 4pm. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2015. | Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B | http://www.toprankblog.com The post Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B appeared first on Online Marketing Blog - TopRank®. …

    Ashley Zeckman/ TopRank®in Social- 16 readers -
  • Airlines Can Increase Search Visibility Through Discovery Marketing

    … with their continued growth. In such a user-focused digital landscape, airlines need to capitalize on two things flyers are looking for in their search: convenience and value. For marketers, the search for the best deal is where they can capture engaged users in their “I-want-to-buy” moment of the purchase journey. From a bird’s-eye view, we see…

    ZOG Digital Blogin SEO- 12 readers -
  • 3 Mindset Shifts: Get More SEO Out Of Your Content Marketing

    Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it's through searching, recommending, reviewing, or sharing, the data is out there -- making it easier than ever to find and connect with your ideal audience. The marketer's challenge is to make sense of these data signals, which paint a picture of a person ...

    Nate Dame/ Search Engine Landin SEO Content- 36 readers -
  • Cognitive Behavior and How We Search the Web

    …? There is more to keyword research data than the number of queries used to find site or the weight value of the top keywords. Words paint a different mental image for some people or don’t mean anything at all. There are too few studies on how cognitive behavior effects how we search the Web. One study, Modeling Users’ Web Search Behavior…

    Kimberly Krause Berg/ Internet Marketing Ninjas Blog- 21 readers -
  • Why It’s Good To Compete With Google

    … are not in competition with whichever firm is selling what we are selling. We are in competition with any entity that competes with us for valuable real estate in the search results. Increasingly, that means Google. It seems daunting to compete with Google; but, it is possible. To do it well, it is crucial that we: Know where digital assets appear in the SERPs…

    Nathan Safran/ Search Engine Landin SEO Google- 19 readers -
  • Boost Your Campaigns By Becoming An Expert Search “Forecaster”

    … because search isn't a static thing. Search behavior changes each day, during the day as well as on different days of the week. Those changes can take the form of different user intent, different search volumes, different devices, or all three. Advertisers can use search forecasting knowledge to sharpen their campaigns and increase performance…

    John Cosley/ Search Engine Land- 14 readers -
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