User Journey

  • Understanding the mobile customer journey

    …: empathy maps and storyboards Why user testing should be at the forefront of mobile development Formulating the go-to market strategy for your mobile project How to market your mobile site or app without spending a fortune on ads The pros, cons and politics of hybrid mobile apps Digital transformation: what it is and why…

    Search Engine Watchin Social- 42 readers -
  • UX vs. CRO Webinar Replay

    … The knockout punch came near the end of the webinar. Who won, UX or CRO? We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts. First, we helped redesign a client site using conversion optimization. During the redesign, the client experienced…

    Brian Massey/ The Conversion Scientist- 12 readers -