User Journey

  • Understanding the mobile customer journey

    … devices to get things done, including interacting with and purchasing from organizations/businesses. It’s also an excellent way to help justify investment in mobile to business people. As user experience expert Paul Boag says: If you need to convince management that digital transformation is required — map your customer journeys. Whether…

    Search Engine Watchin Social- 41 readers -
  • UX vs. CRO Webinar Replay

    … The knockout punch came near the end of the webinar. Who won, UX or CRO? We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts. First, we helped redesign a client site using conversion optimization. During the redesign, the client experienced…

    Brian Massey/ The Conversion Scientist- 12 readers -