User Journey

  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 38 readers -
  • UX vs. CRO Webinar Replay

    … The knockout punch came near the end of the webinar. Who won, UX or CRO? We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts. First, we helped redesign a client site using conversion optimization. During the redesign, the client experienced…

    Brian Massey/ The Conversion Scientist- 11 readers -