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… You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on a sec. Color is important. As many marketers will tell you, color psychology has an enormous impact on how people perceive your business, how they respond to your marketing, and how they interact…
I love it when I discover simple techniques that can crank up conversions. In most cases, conversion optimization has no hard-and-fast rules. Instead, CRO is founded upon the power of A/B testing. But in some cases, you find some hacks Even though A/B testing is the sine qua non in the CRO’s arsenal, these tricks will gain you higher conversions. They’re simple. They’re easy. They’re smart.
… Goal: To create the world’s most effective landing page. Problem: Where the heck do I start? Crafting a competition-crushing landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague idea of “what the customer wants” whispering…
…-to-action button (green vs. red), a different title to the page, swapped locations of elements or a different main image. The structure and the build of the original page remains the same, except for one change. In the behavioral targeting methodology, we use the data we get on our users to personalize our landing pages—information…