User Psychology

  • 12 Essentials of a High Converting Landing Page

    … the idea of “pain” can be anywhere. Here’s the psychology behind pain. Humans are wired to avoid pain. Every product or service can help to alleviate pain in some way. If you can cause the user to think about their pain, they will subconsciously seek relief from that pain, and thereby be more likely to convert. Mention what a user will lose, not just…

    Neil Patel/ The Daily Egg- 29 readers -
  • 82% of Marketers Aren’t Testing Effectively – Here’s Why

    …-to-action button (green vs. red), a different title to the page, swapped locations of elements or a different main image. The structure and the build of the original page remains the same, except for one change. In the behavioral targeting methodology, we use the data we get on our users to personalize our landing pages—information…

    The Daily Egg- 13 readers -
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