User Research

  • How pilot pesting can dramatically improve your user research

    …) an internal research design review and 2) participant pilot testing. During the design review, members from our research and strategy teams sit down as a group and spend time critically thinking about the research approach. This involves reviewing: Our high-level goals for what we are aiming to learn The tools we are going to use The tasks…

    WiderFunnelin How To's- 16 readers -
  • 9 digital marketing trends to stay on top of in 2017

    … experience, including Javascript. For the Optimizer, this presents an immediate challenge: Almost every A/B testing tool, user research tool, and data-gathering tool on the market uses Javascript to work (the exceptions being A/B testing tools that run variations on the server-side). Google addressed the A/B testing challenge in August last year…

    WiderFunnelin Paid Search- 43 readers -
  • Building a next-level optimization program with Heifer International

    …Reading Time: 5 minutes A little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a conversion optimization partner. As luck would have it, one of Heifer’s partners pointed Harper in the direction of WiderFunnel. Harper did some research and decided to reach out…and so began a very…

    WiderFunnel- 16 readers -
  • How to get your users to take action with compliance gaining

    … ask your user for something small first that they will most likely say yes to, then ask for something larger (the actual action you want them to take) at a later time. Researchers have several theories as to why this is effective, one of them being your user’s desire to remain consistent with what they previously said. Example: If your web page…

    WiderFunnelin How To's- 17 readers -