User Research

  • How pilot pesting can dramatically improve your user research

    …Reading Time: 6 minutes Today, we are talking about user research, a critical component of any design toolkit. Quality user research allows you to generate deep, meaningful user insights. It’s a key component of WiderFunnel’s Explore phase, where it provides a powerful source of ideas that can be used to generate great experiment hypothesis…

    WiderFunnelin How To's- 17 readers -
  • 9 digital marketing trends to stay on top of in 2017

    … experience, including Javascript. For the Optimizer, this presents an immediate challenge: Almost every A/B testing tool, user research tool, and data-gathering tool on the market uses Javascript to work (the exceptions being A/B testing tools that run variations on the server-side). Google addressed the A/B testing challenge in August last year…

    WiderFunnelin Paid Search- 45 readers -
  • Building a next-level optimization program with Heifer International

    …Reading Time: 5 minutes A little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a conversion optimization partner. As luck would have it, one of Heifer’s partners pointed Harper in the direction of WiderFunnel. Harper did some research and decided to reach out…and so began a very…

    WiderFunnel- 24 readers -
  • How to get your users to take action with compliance gaining

    … ask your user for something small first that they will most likely say yes to, then ask for something larger (the actual action you want them to take) at a later time. Researchers have several theories as to why this is effective, one of them being your user’s desire to remain consistent with what they previously said. Example: If your web page…

    WiderFunnelin How To's- 19 readers -
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