User Research

  • 9 digital marketing trends to stay on top of in 2017

    …Reading Time: 8 minutes The experts weigh in on this year’s most important trends It’s January 24, and marketers are striding forward into 2017. This post is a collection of predictions from a few of our favorite digital marketing experts on the trends that you must pay attention to this year. From copy guru Joanna Wiebe, to Hubspot UX-pert Austin…

    WiderFunnelin Paid Search- 34 readers -
  • Building a next-level optimization program with Heifer International

    …Reading Time: 5 minutes A little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a conversion optimization partner. As luck would have it, one of Heifer’s partners pointed Harper in the direction of WiderFunnel. Harper did some research and decided to reach out…and so began a very…

    WiderFunnel- 11 readers -
  • How to get your users to take action with compliance gaining

    …. * * By entering your email, you’ll receive bi-weekly WiderFunnel Blog updates and other resources to help you become an optimization champion. In this post, I’m going to examine the concept of compliance gaining through a marketing lens.The question is: How can you leverage compliance gaining…

    WiderFunnelin How To's- 13 readers -