User Research

  • 9 digital marketing trends to stay on top of in 2017

    … experience, including Javascript. For the Optimizer, this presents an immediate challenge: Almost every A/B testing tool, user research tool, and data-gathering tool on the market uses Javascript to work (the exceptions being A/B testing tools that run variations on the server-side). Google addressed the A/B testing challenge in August last year…

    WiderFunnelin Paid Search- 30 readers -
  • Building a next-level optimization program with Heifer International

    …Reading Time: 5 minutes A little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a conversion optimization partner. As luck would have it, one of Heifer’s partners pointed Harper in the direction of WiderFunnel. Harper did some research and decided to reach out…and so began a very…

    WiderFunnel- 9 readers -
  • How to get your users to take action with compliance gaining

    …. * * By entering your email, you’ll receive bi-weekly WiderFunnel Blog updates and other resources to help you become an optimization champion. In this post, I’m going to examine the concept of compliance gaining through a marketing lens.The question is: How can you leverage compliance gaining…

    WiderFunnelin How To's- 13 readers -
Get the top posts daily into your mailbox!