Using Big Data

  • Using Big Data To Learn Consumer Habits

    … Published 45 mins ago 29 It’s here—welcome to the “age of disruption.” Every day, consumers are bombarded with dozens (if not hundreds) of marketing messages from brands all vying to earn their consumers’ mindshare and subtly shift attitudes, behaviors and buying decisions. It’s clear that marketers need to find a surefire way to compete…

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  • Habits: How They Form And How To Break ThemHabits: How They Form And How To Break Them
    Every habit-forming activity follows the same behavioral and neurological patterns, says New York Times business writer Charles Duhigg. His new book The Power of Habit explores the science behind w...