Using Big Data

  • Using Big Data To Learn Consumer Habits

    … of disruption, that philosophy, of course, can and should be amplified with relevant content placement, real-time offers and carefully planned promotions. But how does using big data connect to earning customer loyalty? It’s about discovering individualized insights enabled by a data-driven marketing strategy that will provide the engine needed…

    Relevancein Content- 18 readers -
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  • Habits: How They Form And How To Break ThemHabits: How They Form And How To Break Them
    Every habit-forming activity follows the same behavioral and neurological patterns, says New York Times business writer Charles Duhigg. His new book The Power of Habit explores the science behind w...