• Branding – It’s More Than Just Your USP

    … When you mention the word “branding,” most people automatically think of USP (unique selling proposition). The overall — and incorrect — perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every bit of advertising that goes up online or out the […] The post Branding – It’s More Than Just Your USP appeared first on Marketing Words Blog. …

    Karon Thackston/ Marketing Words Blog- 6 readers -
  • How to stand out in a crowded market

    … Two people asked me questions about how to stand out in a crowded market. “How to grab people’s attention? It is not like it used to be. Everyone and their sister is now a coach or trainer.” “How do I … Continue reading → The post How to stand out in a crowded market appeared first on Change the World Marketing…

    Ellen Finkelstein/ Change the World Marketingin How To's- 12 readers -
  • Crafting Your Startup’s Unique Value Proposition

    … I talked about MVP’s last time and this week, I’ll be talking about UVP, which is basically your Unique Value Proposition. You can also call it USP. Guess what the S stands for. You might be wondering why your startup will need a UVP. Thing is, you need it right from the start. What is an UVP you might ask? It’s exactly what it is. You need…

    Dennis Seymour/ Den's Blog- 13 readers -
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