Vacation Rental

A vacation rental is the renting out of a furnished apartment or house on a temporary basis to tourists as an alternative to a hotel. The term vacation rental is mainly used in the US. In Europe the term villa rental or villa holiday is preferred for rentals of detached houses in warm climates. Other terms used are self-catering rentals, holiday homes, holiday lets (in the United Kingdom), cottage holidays (for rentals of smaller accommodation in rural locations) and gites (in rural locations in France). Vacation rentals have long been a popular travel option in Europe (especially in the UK) as well as in Canada and are becoming increasingly popular across the world.
Posts about Vacation Rental
  • Topic Clusters: A New Approach Replaces Keywords for Vacation Rental Managers

    … Beach Vacation Rentals” is more targeted to a motivated booker. This set-up worked nicely as search engines improved the ability to respond to specific requests by users. So potential customers could search for “6br oceanfront vacation home in outer banks”. Unfortunately, they may find listings on Craigslist or VRBO rather than the Vacation…

    Paveya- 24 readers -
  • Fascinating Facts about Marketing to Millennials for Vacation Rentals

    … through the eyes of their peers. 87% millennials are influenced by user-generated content and 73% say they read other opinions before purchasing. This makes travel and review sites extremely important. Vacation Rental Managers must monitor and respond on these sites to earn the trust of this market. Word of mouth today takes place on social media…

    Paveyain Social- 35 readers -
  • How to Increase Early Season Beach Vacation Rental Bookings

    … they are browsing other websites. This is a great way to keep your vacation rental company in front of potential customers that have already shown interest by browsing your website. Remind them to come back to your website and continue their vacation rental search! If your company needs help with an internet marketing strategy, our team at Paveya…

    Paveyain How To's- 25 readers -
  • How to Compete with Airbnb and HomeAway (VRBO)

    …. What happens when the guests arrive to the vacation rental and there is an emergency? VRBO has no ability to provide assistance. Property owners may be located a distance away and not immediately reachable. Property management companies have staff on call to react and respond to guests immediately in the event of an emergency. What Services…

    Paveyain How To's- 110 readers -
  • 9 Sites to Find Stock Visual Content That Won’t Bore You

    … you in the long run and keep you out of legal trouble. Stop stealing from Facebook users and Google images and start using these previously mentioned sites for better quality images. For more tips and tricks, check out more about marketing for the vacation rental industry on our blog! The post 9 Sites to Find Stock Visual Content That Won’t Bore You appeared first on Paveya. …

    Paveyain Content- 6 readers -
  • Employing User-Generated Content: Vacation Rental Marketing

    … If you’re having a hard time constructing new content to share in social media for your vacation rental company, work smarter not harder by sharing user-generated content. Also known as consumer generated media, user-generated content (UGC) is arguably the strongest type of social media marketing there is, as it is social content in its most…

    Abby Stewart/ Paveyain Content- 23 readers -
  • 4 Vacation Rental Companies Killing it on Instagram

    … opportunities Instagram provides and are creating effective strategies to share their brand with the millions of users across the globe. Instagram is an ideal marketing platform for vacation rental companies because it gives you a chance, as a vacation rental marketer, to attract travel-minded individuals through beautiful, creative imagery…

    Abby Stewart/ Paveyain Social- 29 readers -
  • 3 Things We Can Learn from Airbnb about Marketing

    … When it comes to pairing travelers from all over the world with unique and affordable vacation rental options, Airbnb is in a category all its own. These trailblazers of modern travel began by renting out air mattresses in their San Francisco loft in 2008 and in 7 short years have grown their company into a multi-billion dollar enterprise…

    Abby Stewart/ Paveyain Paid Search- 37 readers -
  • Video Marketing Ideas for Vacation Rental Companies

    … While photos still reign supreme as the best visual medium to use to market your vacation rentals, videos present an added sense of perspective, space and design that photos alone cannot accomplish. Two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip, according to a recent Google study. This is why…

    Abby Stewart/ Paveya- 43 readers -
  • Why Inbound Marketing is the Only Way To Go, The Stats

    … Attract. Convert. Close. Delight. Repeat. Think about it. Makes a lot of sense, right? This concept feels natural, less intrusive? Maybe it even feels good knowing there’s an alternative to those days of cold calling, yelling for attention, or trying to appeal to the masses by casting a wide net. I think we all agree a focused approach to attract…

    Paveya- 24 readers -
  • 4 Ideas for your Vacation Rental Company’s Pinterest Boards

    … As an image-driven social media platform, Pinterest is an ideal place for your vacation rental company to market your homes. With more than 70 million active users on Pinterest who are busy sharing, pinning, and searching, the opportunity awaits to boost your bookings by getting noticed. If you don’t already have a Pinterest page, or if your…

    Abby Stewart/ Paveyain Social- 18 readers -
  • The #1 Mistake Vacation Rental Companies Make with PPC

    … Many vacation rental companies who use PPC advertising like Google AdWords make one very critical and common PPC mistake. That is, they send everyone who clicks on their PPC ads to their website’s home page. Why is this such a big mistake? It’s because your home page offers the user too many options, which makes it less likely that they will take…

    Abby Stewart/ Paveyain Paid Search- 18 readers -
  • 14 Great Things to Do in Norfolk While Attending #VRMAEast

    … Are you attending the VRMA 2015 Eastern Regional Seminar in Norfolk, VA at the end of April (April 27-28)? This educational networking event is sure to be a great opportunity for vacation rental professionals in the region. Concurrently, Norfolk has a nice collection of unique restaurants, cultural happenings, and an interesting history that can…

    Abby Stewart/ Paveya- 12 readers -
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