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The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there.
… Technique (FITD) The foot-in-the-door technique – also known by its acronym, FITD – hearkens back to the days when “salesmen” sold vacuum cleaners to “housewives.” They lived out of station wagons and knocked on doors. And, they literally stuck their foot in the door to keep it from slamming in their face. But the foot-in-the-door technique isn’t…
… of The Hulk which appears to raise Tower Bridge. It’s a very cool stunt, even if we all know that Hulk isn’t actually that big. Dyson Dyson has successfully been making vacuum cleaners sexy for several decades, but it has surpassed all previous efforts with this immersive HTML5 website. But then one can’t rely on a plain old print ad when…
… purchase show mobile winning by a significant margin. Here’s the data from Comscore: Image from SEL. Consider how this happens. Three different individuals are looking for “local ice cream shop.” First, there is an individual using a laptop to search. Second, there is an individual using a mobile phone to search. Third, there is an individual using…